Campaign Diaries
Winners announced at the 2026 Effie Awards Aotearoa
Source: https://stoppress.co.nz/awards/winners-announced-at-the-2026-effie-awards-aotearoa/
Goal: Recognize effective advertising and marketing communications
Summary: The winners of the 2026 Effie Awards Aotearoa were announced, celebrating the most effective marketing campaigns in New Zealand. The Grand Effie was awarded to AA Insurance and McCann New Zealand for their campaign 'Living a little freer', which also won gold in the Sustained Success category. 2degrees and TBWA ew Zealand received the Hardest Challenge award for their campaign promoting industry parity. McCann New Zealand was named Most Effective Agency of the Year.
Campaign Diaries
No Brand Diaries found.
AA Insurance and McCann NZ launch new campaign
Source: https://stoppress.co.nz/campaigns/aa-insurance-and-mccann-nz-launch-new-campaign/
Goal: Encourage parents to embrace their children's driving independence
Claim: Born ready
Media: television, magazine, outdoor, digital, social media
Summary: AA Insurance and McCann New Zealand launched the 'Born ready' campaign featuring a young driver navigating an imaginative world called 'Hazard City'. The campaign addresses parental concerns about their teenagers' driving by showcasing the journey through a visually crafted environment, emphasizing a reassuring message that young drivers are ready for independence with the right insurance coverage.
Campaign Diaries
No Brand Diaries found.
