MEO – Show me the case

Campaign Diaries

Portugal

MEO Foundation Strengthens Fight Against Digital Risks with New Phase of Communicating Safely Program

Brand: MEO

Campaign: Knowledge Protects

Source: https://www.imagensdemarca.pt/artigo/fundacao-meo-reforca-combate-aos-riscos-digitais-com-nova-fase-do-programa-comunicar-em-seguranca/

Goal: Promote digital literacy and safety

Claim: The more informed we are in the digital world, the safer we navigate

Media: Multimedia national campaign

Summary: The MEO Foundation has launched a new phase of its 'Communicating Safely' program, now operating nationally with over 100 volunteer trainers, promoting digital literacy and safety among youth and seniors. The initiative, titled 'Knowledge Protects,' aims to educate the Portuguese on the importance of awareness and prevention in a complex digital landscape, amidst rising digital frauds and misinformation tactics. The program has previously conducted thousands of training sessions, impacting hundreds of thousands of students and is set to expand its reach and resources by 2026.

Campaign Diaries

No Brand Diaries found.

Portugal

MEO’s mobile network recorded 11 terabytes of traffic during the MEO KALORAMA

Brand: MEO

Campaign: MEO KALORAMA

Source: https://www.imagensdemarca.pt/artigo/rede-movel-da-meo-registou-11-terabytes-de-trafego-durante-o-meo-kalorama/

Goal: To provide connectivity and accessibility during the festival

Claim: Elevated connectivity for an inclusive experience

Media: Mobile network, free Wi-Fi

Summary: During the three-day MEO KALORAMA festival, MEO's mobile network processed 11 terabytes of data, including 6.6 terabytes via 5G. Approximately 110,000 attendees generated a high volume of communication usage. MEO also focused on accessibility through the MEO Foundation, offering a dedicated app and various support measures for individuals with accessibility needs. The festival showcased both intensive mobile network usage and efforts to improve attendee experience.

Campaign Diaries

No Brand Diaries found.

5G accessibility music festival

MEO equips new venue of MEO Marés with full 5G coverage

Brand: MEO

Campaign: MEO Marés 2023

Source: https://www.imagensdemarca.pt/artigo/meo-equipa-novo-recinto-do-meo-mares-com-cobertura-5g-integral/

Goal: To provide complete 5G connectivity at the festival

Claim: Comprehensive digital experience at MEO Marés

Media: Event infrastructure and communications technology

Summary: MEO is the official naming sponsor and technology provider for the MEO Marés festival for the 13th consecutive year. This year, the festival moved to Leça da Palmeira and will feature full 5G coverage and an enhanced communications network with over 32 kilometers of fiber optics to meet the high communication demands during the event from July 17 to 19.

Campaign Diaries

No Brand Diaries found.

5G connectivity festival technology MEO Marés