Coop – Show me the case

Campaign Diaries

Norway

Launches ‘The Breast Hat’: – Hope it Creates Attention

Brand: Coop

Campaign: Puppehatten

Source: https://www.kampanje.com/premium/lanserer-puppehatten-haper-den-skaper-oppmerksomhet/1034969

Goal: To raise awareness about breast cancer

Media: Social media, community engagement

Summary: In collaboration with Coop, Toppfotball Kvinner has launched 'Puppehatten' to raise awareness for breast cancer during October's Rosa sløyfe-aksjonen. The initiative invites players, supporters, and the public to crochet unique pink hats, helping to foster discussion about the disease. The campaign aims to use football's influence to engage the community on women's health issues, encouraging participation and support.

Campaign Diaries

No Brand Diaries found.

Sweden

Björn Larsson dead: From Olympic gold to top advertising executive

Brand: Coop

Campaign: Ekoeffekten

Source: https://www.resume.se/marknadsforing/reklam/bjorn-larsson-dod/

Goal: Promote sustainability

Claim: Under eken

Media: Advertising

Summary: Björn Larsson was a prominent figure in the Swedish advertising industry, known for modernizing Brindfors and leading Coop's marketing strategies that emphasized sustainability. His campaigns, such as 'Ekoeffekten' and 'Kära köttbit', gained notable recognition, including a Grand Prix at Cannes, and repositioned Coop in the minds of Swedish consumers. Larsson's leadership left a lasting impact on the agencies he worked with and on the brands he represented.

Campaign Diaries

No Brand Diaries found.

advertising marketing sustainability

Norway

Did Not Get Media Attention – Now Sophie Elise Reads the Press Release on the Radio

Brand: Coop

Campaign: Radio Announcement of Award

Source: https://www.kom24.no/anima-coop-dyrevelferd/fikk-lite-mediedekning-kjopte-radioreklame-med-sophie-elise/937294

Goal: To highlight Coop's decision to phase out fast-growing chickens and to give recognition.

Claim: Recognition of good news

Media: Radio

Summary: Animal welfare organization Anima created a radio ad with Sophie Elise reading a press release about Coop's decision to phase out fast-growing chickens, after the press release received little media attention. The campaign creatively used a commercial format to deliver good news and recognition instead of selling a product.

Campaign Diaries

No Brand Diaries found.

advertising animal welfare media engagement