Campaign Diaries
Much More Than a Neighbor
Source: https://www.imagensdemarca.pt/artigo/muito-mais-do-que-um-vizinho/
Goal: To strengthen brand positioning and connect with different generations.
Claim: Everywhere by your side
Media: Festivals
Summary: Auchan significantly participated in the NOS Alive festival, beyond its physical booth, by creating engaging experiences outside the venue. The campaign, themed 'Vizinhismo,' aimed to enhance the brand's proximity positioning through various activations that resonated with festival-goers, thereby bridging connections across generations.
Campaign Diaries
No Brand Diaries found.
Auchan: The digital as an extension of neighborliness
Source: https://www.imagensdemarca.pt/artigo/auchan-o-digital-como-extensao-do-vizinhismo/
Goal: To establish a closer and more human relationship with Portuguese communities.
Media: Digital media, social media, and community events
Summary: The article discusses Auchan Retail Portugal's new communication platform called 'vizinhismo', aiming to foster human connections through kindness and community engagement. Following its expansion and rebranding, Auchan is focusing on digital engagement, with significant investment in social media, and communities. The campaign also includes music and events that resonate with different generations, enhancing the brand's presence in the daily lives of the Portuguese people.
Campaign Diaries
No Brand Diaries found.