Campaign Diaries
AIB Plays it Forward with New Campaign from TBWA Ireland
Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/
Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.
Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.
Media: television, digital, social media, experiential activations, in-stadium activity
Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.
Campaign Diaries
No Brand Diaries found.
TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign
Goal: To help customers navigate the home-buying process and turn ambitions into reality.
Claim: We Don’t Just Help, We Help Make it Happen
Media: film, digital, social, out-of-home
Summary: TBWAIreland launched a new campaign for AIB Homes which illustrates the challenges of home buying. The campaign tells the story of a house overcoming obstacles, symbolizing AIB's role in assisting customers throughout the home-buying journey. This marks the fourth major collaboration since TBWAIreland became AIB's creative agency partner.
Campaign Diaries
No Brand Diaries found.