Nestlé

Campaign Diaries

Global

Nestlé bets on NBA to win over next generation of consumers

Brand: Nestlé

Campaign: NBA Partnership

Source: https://www.marketing-interactive.com/nestle-bets-on-nba-to-win-over-next-generation-of-consumers

Goal: Encourage young people to become physically active

Media: Retail programs, in-market fan experiences, on-pack promotions

Summary: Nestlé has entered into a multi-year partnership with the NBA across 21 markets to strengthen its connection with younger consumers. This collaboration encompasses its cocoa and malt beverage brands—MILO, NESQUIK, and NESCAU—and aims to leverage sports marketing to enhance brand relevance among youth, while encouraging physical activity among at least 2.5 million young people globally. The partnership will include retail promotions and youth basketball programs.

Campaign Diaries

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Portugal

How to reconcile mental health and performance at work? Nestlé and Workwell discussed longevity in…

Brand: Nestlé

Campaign: Healthy Life Summit – Mental Health Matters

Source: https://www.imagensdemarca.pt/artigo/como-conciliar-saude-mental-e-desempenho-no-trabalho-nestle-e-workwell-debateram-a-longevidade-nas-organizacoes/

Goal: To promote mental health awareness and sustainable performance in the workplace

Summary: The second edition of the Healthy Life Summit – Mental Health Matters brought together business leaders and experts to discuss the impact of longevity on the future of work, with a focus on mental health, well-being, and intergenerational collaboration. Organized by Nestlé Portugal and Workwell on World Mental Health Day, the event highlighted the need for organizations to prepare for longer professional lives and address societal changes in population demographics.

Campaign Diaries

No Brand Diaries found.

longevity mental health sustainable performance well-being

Singapore

Nestlé and i-dac Indonesia strike gold at Mob-Ex Awards 2026

Brand: Nestlé

Campaign: Laki Sa Gatas, The Never-Ending Chant, Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment

Source: https://www.marketing-interactive.com/nestle-and-i-dac-indonesia-strike-gold-at-mob-ex-awards-2026

Goal: To connect with audiences through mobile-led approaches

Media: Mobile marketing

Summary: Nestlé dominated the Mob-Ex Awards 2026 by winning the Best of Show – Brand title for the third consecutive year, securing numerous gold, silver, and bronze trophies across a variety of campaigns that used mobile-led marketing strategies including commerce, real-time marketing, and culturally driven storytelling. The agency i-dac Indonesia also excelled, winning the Best of Show – Agency and recognizing multiple campaigns that leveraged mobile strategies to engage consumers.

Campaign Diaries

No Brand Diaries found.

award-winning campaigns mobile marketing Real-time marketing

Portugal

Nestlé: Two Factories Taking National Production to the World

Brand: Nestlé

Campaign: Beyond Brand Images

Source: https://www.imagensdemarca.pt/artigo/nestle-duas-fabricas-que-levam-a-producao-nacional-ao-mundo/

Goal: Showcase Nestlé's production impact in Portugal

Claim: Nestlé contributes significantly to the Portuguese economy

Media: Newsletter, documentary episodes

Summary: This article discusses the impact of Nestlé's two production facilities in Portugal, revealing their economic contribution and presence in the market, including job support and export efforts through a series entitled Beyond Brand Images. It highlights the brands produced, the economic study conducted by PwC, and the less visible aspects of Nestlé's operations in the country.

Campaign Diaries

No Brand Diaries found.

economic impact Nestlé Portugal production

Uruguay

Nestlé Trained Over 100 Young People in Uruguay with Its Barista Program

Brand: Nestlé

Campaign: Nestlé Young Baristas

Source: https://infonegocios.biz/y-ademas/nestle-ya-capacito-a-mas-de-100-jovenes-en-uruguay-con-su-programa-de-baristas

Goal: Improve youth employability through barista training

Summary: Nestlé conducted the fourth edition of its Nestlé Young Baristas program, a free initiative aimed at enhancing youth employability through barista training. Held on August 12 and 13 as part of International Youth Day, the event brought together 36 young participants for practical and theoretical coffee training. Since its inception in 2023, the program has trained over 100 youths in Uruguay, collaborating with local educational institutions and emphasizing both coffee preparation skills and employability tools.

Campaign Diaries

No Brand Diaries found.

barista program coffee education employability youth training

Italy

Nestlé confirms its marketing investments in H2. ‘KitKat Heist’ is an example of the change in corporate culture

Brand: Nestlé

Campaign: KitKat Heist

Source: https://brand-news.it/brand/alimentari/food/nestle-conferma-nel-h2-gli-investimenti-in-marketing-kitkat-heist-e-un-esempio-del-cambiamento-della-cultura-aziendale/

Goal: To showcase a change in corporate culture

Summary: Nestlé confirms its continued investment in marketing for the second half of the year, using the 'KitKat Heist' campaign as an example of the company's cultural shift.

Campaign Diaries

No Brand Diaries found.

corporate culture KitKat marketing Nestlé