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Latin America
Juan Lavista: ‘Creativity and commerce live in the same world’
Goal: Lead the conversation on the future of digital advertising
Claim: Connecting brand investments with real business results
Media: TikTok, programmatic advertising
Summary: Mercado Ads, a major player in Latin America's advertising market, hosted the Latam Club at Cannes Lions to foster business discussions. The event included networking sessions and presentations on the future of advertising, emphasizing real purchase behavior data. They showcased a new integration with TikTok aimed at bridging brand investments with tangible business outcomes.
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