Campaign Diaries
Under Armour Chooses François Arnaud as Global Brand Ambassador
Goal: Promote Under Armour's HeatGear line and embody the spirit of modern athletes.
Media: Film
Summary: François Arnaud, star of the series 'Heated Rivalry', is the new global brand ambassador for Under Armour and leads the 'For When It’s Hot' campaign, showcasing the HeatGear line. The campaign aims to connect with modern athletes through authenticity and confidence, with Arnaud embodying these values. Launched globally during the warmest week of the year in North America, it focuses on the strong link between sports and culture.
Campaign Diaries
No Brand Diaries found.
Under Armour Transformed Garage Training into a Summer Campaign for HeatGear
Goal: Promote HeatGear for training in hot weather
Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.
Campaign Diaries
No Brand Diaries found.