Audi – Show me the case

Campaign Diaries

Luxembourg

Losch Embarks Chef Mathieu Van Wetteren for the Launch of the Audi Q6 e-tron in Luxembourg

Brand: Audi

Campaign: Launch of Audi Q6 e-tron

Source: https://www.adada.lu/2024/09/losch-embarque-le-chef-mathieu-van-wetteren-pour-le-lancement-de-laudi-q6-e-tron-au-luxembourg/

Goal: To promote the new Audi Q6 e-tron

Summary: The campaign involves the participation of Chef Mathieu Van Wetteren to promote the launch of the Audi Q6 e-tron in Luxembourg, focusing on creating an engaging event that highlights the innovative features of the vehicle.

Campaign Diaries

No Brand Diaries found.

Denmark

Audi turns billboards into directional signs to blood donation centers

Brand: Audi

Campaign: Powered by Detour

Source: https://www.media-marketing.com/vijesti/audi-pretvorio-billboarde-u-putokaze-do-centara-za-darivanje-krvi/

Goal: To encourage blood donation by showing the location of nearby blood donation centers.

Claim: Turn right in 250 meters and save up to three lives.

Media: Billboards, bus stops, digital screens

Summary: Audi Denmark has launched a campaign in collaboration with agency Twenty that repurposes billboards as directional signs leading drivers to blood donation centers. The campaign addresses the common issue of potential donors not knowing where the nearest center is. Utilizing the concept of local routes, the campaign aims to provide immediate and practical information to encourage blood donation during October across seven Danish cities, particularly targeting younger men.

Campaign Diaries

No Brand Diaries found.

blood donation local communities social responsibility

France

Audi France renews Romance and entrusts it with its social media

Brand: Audi

Campaign: null

Source: https://www.strategies.fr/actualites/marques/LQ6668473C/audi-france-reconduit-romance-et-lui-confie-son-social-media.html

Goal: Manage social media presence

Media: social media

Summary: Audi France has decided to continue its partnership with the agency Romance, entrusting them with the management of its social media channels.

Campaign Diaries

No Brand Diaries found.

automotive social media management

United Kingdom

Audi Waited for the Dark to Return to the Racing Track

Brand: Audi

Campaign: After Dark

Source: https://www.media-marketing.com/vijesti/audi-je-sacekao-mrak-da-se-vrati-na-trkacu-stazu/

Goal: To connect Audi's electric e-tron models to its motorsport heritage and performance.

Claim: Vorsprung durch Technik

Media: Television, cinema, social media, digital channels

Summary: Audi's new campaign, 'After Dark,' showcases four e-tron models racing at Silverstone at night, emphasizing the unique silence of electric vehicles. Instead of focusing on traditional product features, the film illustrates the character of Audi's electric offerings, linking them to the brand's performance heritage. The campaign will run during the 2026 and 2027 seasons and aims to reinforce the connection between Audi's advanced engineering and its historical motorsport achievements.

Campaign Diaries

No Brand Diaries found.

electric vehicles motorsport performance

United Kingdom

Audi cars sneak into Silverstone in playful campaign

Brand: Audi

Campaign: null

Source: https://www.campaignlive.co.uk/article/audi-cars-sneak-silverstone-playful-campaign/1968047

Goal: To promote Audi cars in a playful way.

Summary: Audi has launched a playful campaign where their cars sneak into the Silverstone circuit, showcasing a creative way to engage audiences.

Campaign Diaries

No Brand Diaries found.

Audi BBH London playful campaign Silverstone

Germany

Drivers of Innovation: Why AI is the New Voice of Audi Advertising

Brand: Audi

Campaign: AI as the New Voice in Audi Advertising

Source: https://www.horizont.net/medien/nachrichten/ki-die-neuestimmeder-werbung-235222

Goal: To leverage AI for innovative advertising solutions

Claim: AI is the new voice of advertising

Media: Audio advertising channels

Summary: The article discusses how Audi is adopting artificial intelligence as a transformative element in their advertising strategies. It highlights the role of AI in enhancing customer engagement and creating more personalized advertising experiences.

Campaign Diaries

No Brand Diaries found.

advertising artificial intelligence innovation