Campaign Diaries
Asics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Goal: To inspire people to move and combat sedentary lifestyles
Claim: Movement transforms not just the body, but also the mind
Media: Short film
Summary: Asics released a satirical nature documentary titled 'Human Nature', narrated by Sigourney Weaver, to highlight the sedentary behaviors of modern humans ahead of World Mental Health Day. The 10-minute film features three individuals in their daily routine of screen addiction, ultimately advocating for daily movement to improve physical and mental health. Backed by a report on physical activity levels, the campaign addresses contemporary societal issues surrounding inactivity.
Campaign Diaries
No Brand Diaries found.
Asics ‘Human nature’ by Golin Ketchum London | Campaign UK
Goal: Raise awareness of people's declining movement
Media: nature documentary-style film
Summary: Asics has launched a campaign that aims to increase awareness of the declining amount of physical movement among people, presented through a nature documentary-style film.
Campaign Diaries
No Brand Diaries found.
Asics Sounds the Alarm on the Extinction of Movement with the Documentary ‘Human Nature’
Goal: Encourage people to engage in at least 15 minutes of movement daily
Media: Documentary
Summary: Asics has launched a documentary titled 'Human Nature' highlighting the alarming trends in physical inactivity and promoting movement as crucial for mental and physical health. With data showing that many people spend the majority of their day immobile, the documentary aims to raise awareness and inspire a more active lifestyle, featuring narration by Sigourney Weaver.
Campaign Diaries
No Brand Diaries found.
Asics ‘Trail: good vibrations’
Source: https://www.campaignlive.co.uk/article/asics-trail-good-vibrations-agit8/1968471
Goal: Show the challenges trail runners face
Summary: The sportswear brand Asics highlights the various challenges that trail runners encounter while navigating rough terrains.
Campaign Diaries
No Brand Diaries found.
