Skechers

Campaign Diaries

Singapore

Skechers spotlights movement and personal expression in SEVENTEEN-led campaign

Campaign: Moves with you

Source: https://www.marketing-interactive.com/skechers-spotlights-movement-and-personal-expression-in-seventeen-led-campaign

Goal: To highlight movement and personal expression through footwear and apparel

Claim: Moves with you

Media: Television commercial, short-form videos, online and offline experiences

Summary: Skechers has launched its 'Moves with you' campaign featuring K-pop stars DK, Seungkwan, and Dino from SEVENTEEN. The campaign showcases the members enjoying activities while wearing Skechers footwear and introduces apparel featuring their original illustrations. Created by the independent agency AdONCE, the campaign aims to reflect the distinct personalities of the members and engage their fanbase, CARATs.

Campaign Diaries

No Brand Diaries found.

Portugal

Horizon Global wins media account of Skechers

Brand: Skechers

Campaign: Skechers x Britto

Source: https://meiosepublicidade.pt/2026/07/17/horizon-global-conquista-conta-de-meios-da-skechers

Goal: To manage media buying and campaign planning in 31 markets for Skechers.

Media: Digital, social media, press, point of sale

Summary: Skechers has partnered with Horizon Global for media management in 31 markets, using the BluConverged digital platform for campaign planning and media buying. This follows Skechers' collaboration with artist Romero Britto on the Skechers x Britto collection. The contract does not affect media management in the USA and select other countries.

Campaign Diaries

No Brand Diaries found.

collaboration digital marketing footwear media management