Dentsu

Campaign Diaries

Japan

DEI is Not Just a ‘Social Contribution Framework’: Two Dentsu Creators Discuss the ‘Power to Transcend Boundaries’ That Creates Hits

Brand: Dentsu

Campaign: BORDERLESS CREATIVE SCHOOL

Source: https://www.advertimes.com/20260828/article555426/

Goal: To cultivate creators who can create new work and value by questioning the status quo.

Claim: The essence of DEI is the power to question the ordinary.

Media: Workshops, seminars, educational courses

Summary: The article discusses the perspective of two Dentsu creative directors on DEI (Diversity, Equity, and Inclusion) and their initiative, BORDERLESS CREATIVE SCHOOL, which aims to train creators to challenge conventional norms and create innovative work. They emphasize the importance of questioning established boundaries in society, such as gender roles and cultural expectations, and showcase successful projects that embody this DEI approach.

Campaign Diaries

No Brand Diaries found.

France

The Dentsu Group Launches Its Marketing Agency Platform

Brand: Dentsu

Campaign: Marketing Agency Platform Launch

Source: https://www.strategies.fr/actualites/agences/LQ6437516C/le-groupe-dentsu-lance-sa-plateforme-de-marketing-agentique.html

Goal: To launch a marketing agency platform

Summary: Dentsu has launched a new marketing agency platform aimed at enhancing the agency-client relationship and streamlining marketing strategies. This initiative is set to optimize marketing efforts globally and adapt to changing consumer needs.

Campaign Diaries

No Brand Diaries found.

agency platform Dentsu marketing

Japan

“No Information, No Policy” But PR Stands in the Forefront – Dentsu Research Institute Presents Cyber Crisis Response

Brand: Dentsu

Campaign: CC360

Source: https://www.advertimes.com/20260721/article550398/

Goal: To support companies in cyber crisis management and communication.

Claim: Cyber attacks pose a 'brand crisis', not just a 'system crisis'.

Media: Social Media, Press Releases

Summary: The article discusses the need for proactive communication and crisis management in the face of increasing cyber threats. Akazawa from Dentsu emphasizes that companies must prepare in advance for potential cyberattacks and engage with stakeholders, outlining the essential role of PR during crises. Dentsu's CC360 service combines technical, PR, and management support to help organizations effectively handle such incidents.

Campaign Diaries

No Brand Diaries found.

Crisis Management Cybersecurity

Belgium

Dentsu Launches an End-to-End Retail Offering via New Stream Media

Brand: Dentsu

Campaign: End-to-End Retail Offering

Source: https://pub.be/fr/dentsu-lance-une-offre-retail-de-bout-en-bout-via-new-stream-media/

Goal: To launch a comprehensive retail offering

Summary: Dentsu has launched a comprehensive end-to-end retail offering in collaboration with New Stream Media, focusing on providing integrated retail solutions.

Campaign Diaries

No Brand Diaries found.

Dentsu marketing retail