Kaufland

Campaign Diaries

Croatia

From Winning Ideas: Five Languages Led to the Same Shelf

Brand: Kaufland

Campaign: Home is Closer than You Think

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-pet-jezika-vodilo-je-do-iste-police/

Goal: Expand the product range of Asian foods and increase their sales.

Media: Outdoor advertising, digital ads

Summary: The campaign 'Home is Closer than You Think' by Kaufland Croatia, in collaboration with the creative agency Cvoke and media partner OMD Zagreb, aimed to introduce 25 new Asian food products to a growing demographic of Asian workers in Croatia. Despite minimal spending and limited media presence, sales surged by 56.6% in the launch month, highlighting the effectiveness of understanding customer needs and preferences. The campaign uniquely communicated directly to Asian communities in their languages.

Campaign Diaries

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Czech Republic

Kaufland Card XTRA brings faster point collection and free rewards

Brand: Kaufland

Campaign: Kaufland Card XTRA

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/retail/2026-08/kaufland-card-se-meni-na-kaufland-card-xtra/

Goal: To modernize the loyalty program and enhance customer engagement.

Claim: Ten times faster points accumulation and free product rewards.

Media: Mobile application

Summary: Kaufland is transforming its loyalty program with the launch of Kaufland Card XTRA, enabling customers to earn points ten times faster, redeem them for selected free products, and enjoy a more user-friendly mobile application. The new mascot Xara will assist customers in navigating the program's benefits. Existing users will automatically transition to the new system, and updates to the mobile app will occur seamlessly, ensuring a smooth transition without requiring any action from customers.

Campaign Diaries

No Brand Diaries found.

customer engagement loyalty program mobile app rewards

Germany

Ice, Ice, Baby: Kaufland Taps into Cult Hit for Its Private Label Ice Cream Range

Brand: Kaufland

Campaign: Ice, Ice, Baby

Source: https://www.horizont.net/marketing/nachrichten/ice-ice-baby-kaufland-trommelt-mit-kult-hit-fuer-sein-eigenmarken-eissortiment-235125

Goal: Promote private label ice cream range

Summary: Kaufland has launched a campaign featuring the classic hit 'Ice, Ice, Baby' to promote its own brand ice cream assortment. The aim is to attract customers' attention and increase sales of its private label products.

Campaign Diaries

No Brand Diaries found.

ice cream Kaufland private label