JCDecaux

Campaign Diaries

Portugal

The medium from the beginning to the end: JCDecaux reinforces positioning and launches awards in Portugal

Campaign: O meio do princípio ao fim

Source: https://www.imagensdemarca.pt/artigo/o-meio-do-principio-ao-fim-jcdecaux-reforca-posicionamento-e-lanca-os-awards-em-portugal/

Goal: To enhance visibility and demonstrate the value of outdoor advertising throughout the communication process.

Claim: The medium from the beginning to the end

Summary: JCDecaux is launching a new strategic campaign in Portugal to reinforce its role as a partner for brands throughout all communication phases, alongside the upcoming JCDecaux Awards in March 2027. The campaign, developed with agency Judas, emphasizes JCDecaux's ability to assist brands from strategy definition to performance analysis, reflecting their experience over 54 years in the market.

Campaign Diaries

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Portugal

JCDecaux Marks Sustainability Week with Recycled Paper and 100 Digital Screens from SPV

Brand: JCDecaux

Campaign: Sustainability Week

Source: https://www.imagensdemarca.pt/artigo/jcdecaux-marca-a-semana-da-sustentabilidade-com-papel-reciclado-e-100-ecras-digitais-da-spv/

Goal: To promote sustainable advertising practices

Claim: Printed on Recycled Paper

Media: Outdoor posters, digital displays

Summary: JCDecaux is celebrating Sustainability Week with an initiative that includes the use of 100% recycled paper for all national outdoor campaigns from September 23 to 29, coinciding with the National Sustainability Day on September 25. This year, the initiative features 100 digital screens across the country to amplify messages of recycling and responsible consumption, while showcasing various brands' commitment to sustainability. The project aims to reduce environmental impact and promote circular economy practices.

Campaign Diaries

No Brand Diaries found.

digital media outdoor advertising recycling sustainability

France

JCDecaux France awarded with three CB News awards in 2026

Brand: JCDecaux

Campaign: Céline Dion Teasing Campaign

Source: https://www.imagensdemarca.pt/artigo/jcdecaux-franca-distinguida-com-tres-premios-da-cb-news-em-2026/

Goal: To generate excitement and engagement for Céline Dion's return to the stage.

Claim: Transforming public space into the main stage of a global event.

Media: Outdoor advertising

Summary: JCDecaux France received three awards from CB News in 2026, including Best Special Communication Action for their campaign dedicated to Céline Dion's return, which involved displaying handwritten song lyrics on urban furniture across 130 locations, resulting in significant media impressions and engagement. The campaign exemplified their commitment to brandformance and innovative advertising.

Campaign Diaries

No Brand Diaries found.

campaign award Céline Dion outdoor advertising

New Zealand

JCDecaux New Zealand brings Commonwealth Games action to Aotearoa

Brand: JCDecaux

Campaign: Commonwealth Games Action in Aotearoa

Source: https://stoppress.co.nz/news/media/jcdecaux-new-zealand-brings-commonwealth-games-action-to-aotearoa/

Goal: Connect New Zealanders to the Commonwealth Games action

Claim: The Fern is All Of Us

Media: Digital out of home screens, large format network

Summary: JCDecaux New Zealand is executing a campaign for the Glasgow 2026 Commonwealth Games, bringing live moments and medal wins to Aotearoa while encouraging supporters to engage via digital out of home screens nationwide. The campaign showcases a dynamic fern symbolizing the New Zealand Team and incorporates live updates, allowing fans to upload photos in support of the athletes.

Campaign Diaries

No Brand Diaries found.

Commonwealth Games Digital Advertising New Zealand Team