Campaign Diaries
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New Zealand
JCDecaux New Zealand brings Commonwealth Games action to Aotearoa
Goal: Connect New Zealanders to the Commonwealth Games action
Claim: The Fern is All Of Us
Media: Digital out of home screens, large format network
Summary: JCDecaux New Zealand is executing a campaign for the Glasgow 2026 Commonwealth Games, bringing live moments and medal wins to Aotearoa while encouraging supporters to engage via digital out of home screens nationwide. The campaign showcases a dynamic fern symbolizing the New Zealand Team and incorporates live updates, allowing fans to upload photos in support of the athletes.
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