Campaign Diaries
Daft Punk gets brickified in new global Lego campaign
Source: https://mumbrella.com.au/daft-punk-gets-brickified-in-new-global-lego-campaign-942052
Goal: To create a unique collaborative experience between Lego and Daft Punk, appealing to fans across all ages.
Media: Hero film
Summary: The Lego Group has partnered with Daft Punk for a global brand campaign that features a hero film depicting the duo's brick-built personas navigating a digital landscape. The campaign aims to celebrate creativity and innovation, leading to new products that honor Daft Punk's legacy.
Campaign Diaries
No Brand Diaries found.
Daft Punk enters the LEGO world: The iconic stage from the Alive 2007 tour becomes a LEGO set
Goal: To connect two communities through music and creativity
Media: Film, Social Media
Summary: Daft Punk's iconic pyramid stage from their Alive 2007 tour is being turned into a LEGO set as part of a partnership with LEGO Group. The collaboration encompasses products, content, and brand experiences, aimed at merging music and creative communities. The partnership was announced through a film featuring LEGO versions of Daft Punk, with music from their albums accompanying the visuals. A unique fan-made LEGO model of the stage gained official approval, further linking the brands.
Campaign Diaries
No Brand Diaries found.
LEGO has hidden 333 brick plates in stores around the world
Goal: Engage fans in a physical treasure hunt for collectible items
Media: Social media, physical stores
Summary: LEGO Group has hidden 333 LEGO brick plates in vinyl stores worldwide, launching a global treasure hunt for fans of Olivia Rodrigo, who must follow clues released on social media to discover the locations. The campaign began on July 27 and includes a unique store installation made of over 110,000 bricks, along with a recently announced collection inspired by Olivia Rodrigo's music. The treasures are available for purchase starting August 1.
Campaign Diaries
No Brand Diaries found.
