Try

Source: https://www.kampanje.com/premium/native-liker-try-grep-men-kommer-med-stikk-unodvendig-a-bygge/1016456

Goal: To simplify ad production and media placement

Claim: We are made for Norwegian and Nordic reality

Media: Norwegian editor-controlled media

Summary: Try has launched a new AI platform called Svipp, designed to simplify the process of ad production and media placement in Norway. This launch follows the earlier introduction of Native, another AI platform led by Benjamin Bekken. The goal of Svipp is to enhance the placement of advertising revenue in Norwegian editorial media while maintaining the brand's existing identity and strategy, as opposed to generating ads from scratch. The platform is seen as essential for the Norwegian market, where there is a growing interest in artificial intelligence.

Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240

Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.

Claim: Go from need to published campaign in under ten minutes.

Media: Social media and editorial-controlled media

Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.