Uber Eats

Campaign Diaries

Global

Uber Eats No Longer Explains What It Can Deliver

Brand: Uber Eats

Campaign: Phew

Source: https://www.media-marketing.com/vijesti/uber-eats-vise-ne-objasnjava-sta-moze-dostaviti/

Goal: Shift perception from what can be delivered to the emotional relief of outsourcing tasks.

Claim: Phew

Media: TV, BVOD, online video, YouTube, social media, radio, digital audio, OOH, DOOH, CRM, special activations, and customized ad formats.

Summary: Uber Eats has shifted its communication strategy with the launch of the new global brand platform 'Phew', developed with Special Australia. This campaign focuses on the emotional relief associated with having tasks taken care of, moving away from merely explaining the range of delivery options offered. It incorporates nostalgia by comparing the ease of ordering now to the challenges of preparing meals before on-demand delivery was common. The integrated campaign utilizes various media channels to reach audiences.

Campaign Diaries

No Brand Diaries found.

Germany

Funny Campaign by Mother: Uber Eats Makes Bruce Darnell the Deal Benefactor

Brand: Uber Eats

Campaign: Bruce Darnell as the Deal Benefactor

Source: https://www.horizont.net/marketing/nachrichten/witzige-kampagne-von-mother-uber-eats-macht-bruce-darnell-zum-deal-goenner-235646

Goal: Promote Uber Eats deals

Summary: The campaign by Mother features Bruce Darnell as the deal benefactor for Uber Eats, aiming to highlight the value of their offers. It humorously engages with audiences to promote the brand's special deals.

Campaign Diaries

No Brand Diaries found.

advertising humor

United States

Effie Awards US Opens Submissions for the 2027 Edition

Brand: Uber Eats

Campaign: Football is for Food

Source: https://www.media-marketing.com/vijesti/effie-awards-us-otvara-prijave-za-izdanje-2027-godine/

Goal: To connect food ordering with American football

Claim: N/A

Media: N/A

Summary: The Effie Awards US will open submissions for the 2027 edition on September 9, covering marketing activities from June 1, 2025, to September 30, 2026. The article highlights the campaign 'Football is for Food' by Uber Eats and Special US, which won the Grand Effie for 2026, linking food ordering to American football. The campaign achieved record results in weekly orders from new users. Additional details about the awards, including submission deadlines and categories, are also mentioned.

Campaign Diaries

No Brand Diaries found.

advertising Effie Awards marketing effectiveness Uber Eats

Portugal

José Condessa’s mission was to find those who have never eaten pizza. He ended up with a new recipe.

Brand: Uber Eats

Campaign: Pizza Corno da Aldeia

Source: https://www.imagensdemarca.pt/artigo/a-missao-de-jose-condessa-era-encontrar-quem-nunca-comeu-pizza-acabou-numa-nova-receita/

Goal: Introduce a new pizza inspired by local flavors.

Claim: Discover the taste of Sobral de S. Miguel.

Media: Instagram, Uber Eats app

Summary: Uber Eats and Lupita challenged actor José Condessa to find residents in Sobral de S. Miguel, Portugal, who have never eaten pizza. This led to the creation of a special pizza, Pizza Corno da Aldeia, inspired by local ingredients like corno cheese. The new pizza is available for a limited time exclusively through the Uber Eats app and is accompanied by digital content showcasing the reactions of the village residents.

Campaign Diaries

No Brand Diaries found.

culinary experience Local Flavors Pizza

Brazil

From Convenience to Discovery: Uber Eats’ New Recipe

Brand: Uber Eats

Campaign: Top Eats

Source: https://www.imagensdemarca.pt/artigo/da-conveniencia-a-descoberta-a-nova-receita-da-uber-eats/

Goal: To transform meal delivery into a cultural discovery experience.

Media: App

Summary: Uber Eats aims to evolve from merely being a meal delivery service to becoming a culinary discovery guide with the launch of Top Eats, collaborating with renowned chefs and specialized content creators to curate a selection of restaurants and dishes, helping users navigate an expanding array of offerings.

Campaign Diaries

No Brand Diaries found.

brand transformation culinary experience food delivery