Disney

Campaign Diaries

Japan

Japan’s First Disney Cruise – How Much Does It Cost?

Brand: Disney

Campaign: Disney Cruise Line – Disney Imagination

Source: https://www.advertimes.com/20261023/article561324/

Goal: To attract families and younger generations to cruise travel.

Claim: The first Disney Cruise setting sail from Japan.

Summary: Oriental Land, operator of Tokyo Disney Resort, announced on October 14 that its first-ever Disney Cruise, named 'Disney Imagination', will set sail in spring 2029. The aim is to appeal to Japanese families and younger generations with affordable pricing and short cruise options. The cruise will accommodate around 4,000 passengers, is designed to serve a diverse customer base, and will offer various themed dining and entertainment experiences while also changing the traditional long-term cruising tendencies that typically attract an older demographic.

Campaign Diaries

No Brand Diaries found.

Portugal

32 children from Make-A-Wish Portugal fulfill their wish to visit Disneyland Paris

Brand: Disney

Campaign: Disney Wish

Source: https://www.imagensdemarca.pt/artigo/32-criancas-da-make-a-wish-portugal-concretizam-o-desejo-de-visitar-a-disneyland-paris/

Goal: To fulfill the wishes of children with critical illnesses

Claim: Transforming wishes into reality

Summary: The Disneyland Paris hosted 32 children from Make-A-Wish Portugal and their families for a special three-day visit as part of the Disney Wish program, which has granted the wishes of 25,000 children since 1992. The event took place during World Princess Week and involved personalized experiences with Disney characters, emphasizing the joy and hope that such wishes bring to children and their families.

Campaign Diaries

No Brand Diaries found.

children's wishes Disneyland Paris Make-A-Wish

Global

The short film of Disney World’s World Princess Week gives a new twist to ‘happily ever after’

Brand: Disney

Campaign: Create Your World

Source: https://www.adlatina.com/publicidad/el-corto-de-la-semana-mundial-de-las-princesas-de-disney-world-le-da-un-nuevo-giro-al-felices-para-siempre

Goal: Celebrate the longevity of childhood imagination and friendship inspired by Disney princesses

Claim: Once a princess, always a princess

Media: Disney+, YouTube

Summary: Disney's World Princess Week features a short film titled 'Once a princess, always a princess', directed by Alex Prager, illustrating how childhood passions can accompany fans into adulthood and parenthood. The story follows two girls who bond over their love for Disney princesses, transforming their everyday adventures into imaginative worlds. The film emphasizes traditional filmmaking techniques, showcasing elaborate sets inspired by Disney films and features an original score recorded with an orchestra.

Campaign Diaries

No Brand Diaries found.

Animation children's imagination Disney friendship

Global

Global Campaign: With This Delightful Tearjerker, Disney Celebrates Princess Week

Brand: Disney

Campaign: Princess Week

Source: https://www.horizont.net/medien/nachrichten/globale-kampagne-mit-diesem-herrlichen-schmachtfetzen-feiert-disney-die-prinzessinnenwoche-235429

Goal: Celebrate Princess Week

Summary: Disney is celebrating Princess Week with a heartfelt campaign featuring various princesses, highlighting their stories and virtues. The campaign aims to inspire joy and celebration among fans of all ages.

Campaign Diaries

No Brand Diaries found.

Disney Princess Week

Germany

Ergo and Leadlink Campaign on Disney+: Real-time Optimization: How Well Streaming Advertising Performance

Brand: Disney

Campaign: Leadlink Campaign

Source: https://www.horizont.net/medien/nachrichten/ergo–und-leadlink-kampagne-auf-disney-optimierung-in-echtzeit-so-gut-kann-streamingwerbung-performance-235414

Goal: Optimize streaming advertising performance in real-time

Media: Streaming

Summary: The article discusses the Leadlink campaign by Disney+, focusing on the optimization of streaming advertisements in real-time. It highlights performance improvements in digital advertising strategies implemented during the campaign.

Campaign Diaries

No Brand Diaries found.

real-time optimization streaming advertising

Global

Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company

Brand: Disney

Campaign: Disney+ Digital Centerpiece

Source: https://www.adweek.com/convergent-tv/disney-looks-to-make-disney-the-digital-centerpiece-of-company/

Goal: To strengthen Disney+ as the central digital platform of the company

Claim: Disney+ to be the digital centerpiece of The Walt Disney Company

Media: Streaming service, digital engagement

Summary: Disney executives announced during the Q3 earnings report a focus on strengthening Disney+ as the flagship digital platform, aiming to make it the 'digital centerpiece' of the company. The entertainment unit showed a revenue increase, signaling positive growth for Disney's core services.

Campaign Diaries

No Brand Diaries found.

Disney entertainment streaming

Global

Disney Scores Super Bowl Ad Sellout, Closes Upfront

Brand: Disney

Campaign: Super Bowl LXI Advertising

Source: https://www.adweek.com/convergent-tv/disney-scores-super-bowl-ad-sellout-closes-upfront/

Goal: Close ad inventory sellout for Super Bowl LXI

Summary: Disney has successfully achieved an ad inventory sellout for Super Bowl LXI, marking a significant increase in commitments from advertisers year over year. The company plans to feature 58 brands across 34 categories during the event.

Campaign Diaries

No Brand Diaries found.

advertising Brand Partnerships Super Bowl