Chipotle

Campaign Diaries

USA

Around the World: Women’s sport asks UK Treasury for subsidy

Brand: Chipotle

Campaign: Behind the Foil

Source: https://stoppress.co.nz/stoppress-exclusives/around-the-world-womens-sport-ask-uk-treasury-for-subsidy/

Goal: To showcase diverse interpretations of the brand through influencers

Media: Influencer channels, television

Summary: Chipotle launched the campaign 'Behind the foil', allowing 100 diverse creators to share their unique interpretations of the brand directly from its kitchens without scripts or approvals. The campaign aims to differentiate itself from traditional foodie influencers, leveraging the creators' combined 100 million followers.

Campaign Diaries

No Brand Diaries found.

USA

Machado and Chipotle’s New Creator-Led Campaign: How to Cede Control Without Getting into Trouble

Brand: Chipotle

Campaign: For real

Source: https://www.adlatina.com/publicidad/machado-y-la-nueva-campaa-de-chipotle-liderada-por-creadores-cmo-ceder-el-control-sin-meterse-en-problemas

Goal: To promote fresh food preparation methods and engage consumers through creator content

Claim: For real

Media: TikTok, Instagram, YouTube, television

Summary: Chipotle has launched a new campaign led by Fernando Machado that gives creative freedom to a hundred content creators. They produced content from inside kitchens at fifty locations across the US, Canada, and London, resulting in over a hundred social media posts and a national TV ad. The campaign continues Chipotle's longstanding positioning of freshness without freezers or microwaves. The content was created without traditional scripts or shooting lists, highlighting the brand's innovative approach to marketing.

Campaign Diaries

No Brand Diaries found.

advertising Chipotle content creators food preparation social media

Global

Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens

Brand: Chipotle

Campaign: 100 Creators

Source: https://www.adweek.com/brand-marketing/fernando-machado-just-let-100-creators-loose-in-50-chipotle-kitchens/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: To engage creators in the preparation of food to promote the brand.

Summary: Fernando Machado, the new chief brand officer at Chipotle, launched his first campaign titled '100 Creators,' which involved 100 creators working inside the kitchens of 50 Chipotle restaurants across North America and London. This initiative aims to create a fresh and engaging brand experience.

Campaign Diaries

No Brand Diaries found.

Chipotle creativity marketing QSR

USA

Chipotle deploys 100 creators for latest ads spotlighting fresh food

Brand: Chipotle

Campaign: Behind the Foil

Source: https://www.marketingdive.com/news/chipotle-deploys-100-creators-for-latest-ads-spotlighting-fresh-food/829149/

Goal: Highlight fresh food transparency and engage with creators

Claim: Chipotle is gatekeeping nothing

Media: Television, TikTok, Instagram Reels, YouTube Shorts

Summary: Chipotle's latest advertising campaign, 'Behind the Foil', marks its first major collaboration with new agency Kids and focuses on creator content. The campaign features dozens of creators capturing behind-the-scenes footage of Chipotle’s new menu items, emphasizing transparency and fresh ingredients. The videos will be shared through creators' platforms, enhancing Chipotle's social reach.

Campaign Diaries

No Brand Diaries found.

creator content fresh food Transparency