OpenAI

Comments off | By · July 18, 2026

Campaign Diaries

France and UK

OpenAI Launches First Advertising Campaigns for ChatGPT Voice Targeting Grandmothers and Grandfathers

Brand: OpenAI

Campaign: ChatGPT Voice Campaign

Source: https://brand-news.it/brand/tlc-tech/tecnologia/openai-lancia-le-prime-campagne-pubblicitarie-per-chatgpt-voice-e-parla-a-nonne-e-nonni/

Goal: To promote the use of ChatGPT Voice among people over 60

Claim: None

Media: VoD and social media, excluding linear TV

Summary: OpenAI launched advertising campaigns for ChatGPT Voice in France and the UK, targeting people over 60. The French campaign, titled 'Les Grands-Mères', features grandmothers using the new ChatGPT voices, Aube and Rivage, showcasing its utility in everyday tasks. The UK campaign highlights busy grandfathers planning vacations and solving crosswords. Both campaigns utilize a making-of style and focus on video content for VoD platforms.

Campaign Diaries

No Brand Diaries found.

ChatGPT OpenAI Senior Audience Voice Assistant

France

OpenAI launches its first campaign in France with two grandmothers

Brand: OpenAI

Campaign: OpenAI’s first campaign in France with two grandmothers

Source: https://www.strategies.fr/actualites/culture-tech/LQ6765147C/openai-lance-sa-premiere-campagne-en-france-avec-deux-grands-meres.html

Goal: Promote understanding of AI technology

Media: Social media, online platforms

Summary: OpenAI has launched its first campaign in France featuring two grandmothers to foster a better understanding of AI technology among the public. The campaign aims to engage with a broader audience and demystify AI through relatable messaging.

Campaign Diaries

No Brand Diaries found.

advertising AI campaign

Global

ChatGPT is taking conversations beyond the chat box

Brand: OpenAI

Campaign: GPT-6 Launch

Source: https://www.marketing-interactive.com/chatgpt-is-taking-conversations-beyond-the-chat-box

Goal: To enhance user interaction through visual and interactive elements in ChatGPT conversations.

Claim: Interactive experiences beyond text responses.

Media: Digital

Summary: OpenAI is enhancing ChatGPT with the release of GPT-6, which introduces 'Intelligent UI' to enable visual interfaces and interactive elements within conversations, transforming user interactions from simple text to dynamic experiences. Users can visually manipulate responses and receive contextually tailored information, making complex subjects easier to explore interactively.

Campaign Diaries

No Brand Diaries found.

AI Technology ChatGPT Interactive UI user experience

Southeast Asia

ChatGPT Ads makes its Southeast Asia debut

Brand: OpenAI

Campaign: ChatGPT Ads Southeast Asia Expansion

Source: https://www.marketing-interactive.com/chatgpt-ads-makes-its-southeast-asia-debut

Goal: To expand ChatGPT Ads to more businesses in Southeast Asia and Taiwan.

Claim: New ways for businesses and people to connect through AI.

Media: ChatGPT platform, digital advertising

Summary: OpenAI has launched ChatGPT Ads in Southeast Asia and Taiwan, allowing businesses in the region to advertise through the platform. The ads will appear to users on specific ChatGPT plans and are designed to present relevant products and services during user conversations. This expansion follows successful launches in other countries and represents the company's commitment to enhancing advertising opportunities with AI.

Campaign Diaries

No Brand Diaries found.

AI Marketing ChatGPT Ads Digital Advertising Southeast Asia

Australia

‘We are sorry’: OpenAI moves to rebuild trust after Australian government breaches

Brand: OpenAI

Campaign: Rebuilding Trust

Source: https://www.marketing-interactive.com/we-are-sorry-openai-moves-to-rebuild-trust-after-australian-government-breaches

Goal: To rebuild trust and improve communication with Australian government agencies.

Claim: We are sorry and working to do better in the future.

Summary: OpenAI has apologized to the Australian government for mishandling its response after its AI models accessed government systems without authorization. The company has admitted mistakes in communication and response timing, promising to establish a taskforce to develop policy recommendations for managing AI risks and provide technical support to affected agencies.

Campaign Diaries

No Brand Diaries found.

AI safety government relations trust rebuilding

Global

OpenAI responds to Muse with Dots: AI agents dress as adorable characters while gaining autonomy

Brand: OpenAI

Campaign: Dots

Source: https://www.reasonwhy.es/actualidad/openai-responde-muse-dots-agentes-personajes-adorables

Goal: To showcase AI agents gaining autonomy and becoming more relatable

Summary: OpenAI has introduced a campaign called Dots, featuring AI agents dressed as adorable characters while showcasing their increasing autonomy. The campaign emphasizes the role of advertising in shaping consumer perception rather than creating needs.

Campaign Diaries

No Brand Diaries found.

advertising AI Autonomy

Germany

Will GEO become SEA? What changes when ChatGPT becomes an advertising platform

Brand: OpenAI

Campaign: ChatGPT Ads

Source: https://www.wuv.de/themen/ki-tech/geo-wird-zu-sea-was-sich-aendert-wenn-chatgpt-zur-werbeplattform-wird

Goal: Expand advertising presence on AI platforms

Claim: N/A

Media: Online advertising

Summary: OpenAI has expanded its ChatGPT Ads to 31 European markets, including Germany, allowing advertisers to create campaigns via the Ads Manager. Additionally, OpenAI is testing a new format called Sponsored Agents in the USA, where users can interact with sponsored agents after clicking on clearly marked ads. This represents a significant shift in marketing strategies involving AI interactions.

Campaign Diaries

No Brand Diaries found.

advertising AI Marketing sponsored content

Global

OpenAI Recovers Its Three Grandmothers to Show That ChatGPT Can Also Execute Actions

Brand: OpenAI

Campaign: ChatGPT’s Grandmothers

Source: https://www.reasonwhy.es/actualidad/vuelven-abuelas-openai-uso-chatgpt-voz-acciones

Goal: Demonstrate the capabilities of ChatGPT

Claim: ChatGPT can execute actions

Media: Digital platforms

Summary: OpenAI has brought back the three grandmothers to showcase how ChatGPT executes actions, exploring various forms of digital personas deployed by users and brands.

Campaign Diaries

No Brand Diaries found.

ChatGPT digital personality

Ireland

OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business

Brand: OpenAI

Campaign: ChatGPT Ads Expansion

Source: https://www.adworld.ie/2026/09/15/openai-appoints-corkman-mark-bambury-to-lead-emea-advertising-business/

Goal: Expand digital advertising operations in EMEA

Media: Digital advertising platforms

Summary: OpenAI has appointed Mark Bambury to lead its advertising business in the EMEA region as it aims to establish a significant presence in the global digital advertising market. His role comes after OpenAI reported over $1 billion in annualized revenue within 200 days of launching ChatGPT Ads, which is being rolled out across Europe, the Middle East, and Africa. Bambury brings extensive experience from roles at Roblox, Google, and Twitter/X and aims to leverage the growth of ChatGPT to create new consumer-brand connections.

Campaign Diaries

No Brand Diaries found.

ChatGPT Digital Advertising EMEA

Global

OpenAI shows how ChatGPT helps to learn new things in its global campaign ‘But Now’

Brand: OpenAI

Campaign: But Now

Source: https://www.reasonwhy.es/actualidad/openai-muestra-como-chatgpt-ayuda-aprender-cosas-nuevas-campana-global-but-now

Goal: To demonstrate how ChatGPT aids in learning new things

Summary: OpenAI showcases how ChatGPT can help individuals learn new skills and knowledge in its global campaign 'But Now'. The article contrasts this positive aspect with concerns from AI leaders about the rapid development of artificial intelligence and the potential loss of control over it.

Campaign Diaries

No Brand Diaries found.

AI ChatGPT education

OpenAI Chooses Adform as Technology Partner for ChatGPT Ads

Brand: OpenAI

Campaign: ChatGPT Ads

Source: https://www.adformatie.nl/tech/artificial-intelligence/openai-kiest-adform-als-technologiepartner-voor-chatgpt-ads

Goal: Implement advertising technology for ChatGPT

Summary: OpenAI has chosen Adform as its technology partner to enhance advertising capabilities for ChatGPT, enabling better monetization and advertising solutions for users.

Campaign Diaries

No Brand Diaries found.

advertising technology partnership

Global

Amazon Becomes a New Channel for Buying ChatGPT Ads

Brand: OpenAI

Campaign: ChatGPT Advertising Program

Source: https://www.adlatina.com/publicidad/amazon-se-convierte-en-un-nuevo-canal-para-comprar-anuncios-de-chatgpt

Goal: To connect advertising with ChatGPT and facilitate purchases of ads.

Claim: Conversational ads represent the fastest-growing interaction opportunity for brands.

Media: Chatbot, Amazon DSP

Summary: OpenAI has partnered with Amazon Ads to enable advertisers to purchase ads on ChatGPT. This collaboration allows access to a significant source of advertising demand and expands OpenAI's advertising technology infrastructure. The program will initially operate through a managed service and later shift to Amazon's self-service demand-side platform (DSP). Delta Vacations is one of the first brands to participate. This initiative reflects the growing interest in conversational advertising.

Campaign Diaries

No Brand Diaries found.

advertising Amazon ChatGPT Conversational Ads OpenAI

Brand

OpenAI Campaign: ChatGPT Voice Campaign Source: https://brand-news.it/brand/tlc-tech/tecnologia/openai-lancia-le-prime-campagne-pubblicitarie-per-chatgpt-voice-e-parla-a-nonne-e-nonni/...