Campaign Diaries
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Greece
Dove Celebrates the Greek National Female Soccer Players and Their Stereotype-Free Beauty
Goal: Promote beauty free from stereotypes and enhance girls' confidence
Claim: Redefine what beauty truly means
Media: Digital platforms and social media channels
Summary: Dove supports the Greek women's national soccer team with a campaign focused on stereotype-free beauty and girls' confidence. An ad by Ogilvy features real national team players expressing their commitment and passion through playful faces, accompanied by 'Oh, Pretty Woman', encouraging a redefinition of beauty. Inspired by a study indicating beauty standards affect girls' self-perception and sports participation, the campaign highlights that one in two girls would quit sports due to appearance concerns.
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