Honda

Campaign Diaries

Japan

Drive! Drive! Drive!

Brand: Honda

Campaign: Drive! Drive! Drive!

Source: https://www.advertimes.com/20261001/article559114/

Goal: To celebrate the 50th anniversary of the agency and explore car culture.

Media: Book

Summary: On October 1, Harajuku Sun-Ads released a 1,160-page book titled 'Drive! Drive! Drive!' to commemorate their 50th anniversary. The book features 50 notable figures from various fields discussing their love for cars, using diverse expressions like essays and photos, which positions it as a culture book rather than a typical automotive book. This initiative reflects the agency's contributions to car culture over the years, particularly through its longstanding collaboration with Honda.

Campaign Diaries

No Brand Diaries found.

Europe

Honda Recovers Emotional Storytelling with New Campaign Created by Pablo London

Brand: Honda

Campaign: Your Dreams Engineered

Source: https://www.imagensdemarca.pt/artigo/honda-recupera-o-storytelling-emocional-com-nova-campanha-criada-pela-pablo-london/

Goal: To reinforce the emotional connection between Honda and consumers.

Claim: Your Dreams Engineered

Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.

Campaign Diaries

No Brand Diaries found.

automotive emotional connection storytelling

Ireland

Honda Ireland to Sponsor Today With David McCullagh on RTE Radio 1

Brand: Honda

Campaign: Sponsorship of Today with David McCullagh

Source: https://www.adworld.ie/2026/07/23/54485/

Goal: Increase brand exposure to Irish motorists

Claim: Honda is built on quality, reliability, and dependability

Media: RTÉ Radio 1, promotional stings, and homepage sponsorship

Summary: Honda Ireland has partnered with RTÉ Radio 1 to sponsor the show Today with David McCullagh. This sponsorship involves multiple daily promotional spots aimed at enhancing Honda's visibility among Irish drivers, aligning the brand's values with RTÉ Radio 1's commitment to trusted journalism.

Campaign Diaries

No Brand Diaries found.

Irish marketing radio sponsorship

Honda Sent Dreams for Testing

Brand: Honda

Campaign: Your Dreams Engineered

Source: https://www.media-marketing.com/vijesti/honda-je-snove-poslala-na-testiranje/

Goal: To connect automotive engineering with human needs and desires.

Claim: Engineering makes sense only if it solves something very human.

Media: Film, OOH, social media content

Summary: Honda launched a new campaign titled 'Your Dreams Engineered,' showcasing how human ideas take shape during the engineering process. The campaign, created by Pablo London, emphasizes that behind every useful technology is a desire for improvement. It includes a main film and supports OOH and social media content, aligning specific vehicle models with various driving plans and life situations.

Campaign Diaries

No Brand Diaries found.

advertising automotive human connection innovation

Europe

Honda turns dreams into cars in its new European campaign

Brand: Honda

Campaign: Honda turns dreams into cars in its new European campaign

Source: https://www.reasonwhy.es/actualidad/honda-innovacion-ingenieria-campana-your-dreams-engineered

Goal: To inspire and connect dreams with automotive innovation

Claim: Today I make decisions guided by Rigor and Renunciation.

Summary: Honda's new European campaign emphasizes the brand's commitment to turning dreams into reality, reflecting on personal decisions and their long-term impact, indicated by the phrase about a rabbit deciding the future 25 years ago.

Campaign Diaries

No Brand Diaries found.

automotive dreams innovation

Honda Launches New Pan-European Creative Platform ‘Your Dreams Engineered’ with Pablo London

Brand: Honda

Campaign: Your Dreams Engineered

Source: https://brand-news.it/brand/automotive/auto/honda-lancia-la-nuova-piattaforma-creativa-paneuropea-your-dreams-engineered-con-pablo-london/

Goal: To celebrate Honda's innovative approach and connect with customers' dreams.

Claim: Every Honda starts with a customer and a dream.

Media: Film

Summary: Honda has launched its new pan-European creative platform 'Your Dreams Engineered' with agency Pablo London. The campaign showcases Honda's philosophy and engineering approach, bringing human dreams to life through a transformative film that highlights the brand's automotive range. The film reminds audiences of Honda's commitment to engineering and innovation aimed at simplifying customers' lives and helping them realize their dreams. Olivia Dunn from Honda emphasized the human-focused innovation, particularly relevant in today's AI-driven world.

Campaign Diaries

No Brand Diaries found.

advertising automotive innovation