Lotte

Campaign Diaries

Japan

From ‘Selling’ to ‘Connecting’: The Success Behind the Brand Experience of the Real Store ‘my Yukimi Daifuku’

Brand: Lotte

Campaign: my Yukimi Daifuku

Source: https://www.advertimes.com/20260901/article555173/

Goal: To reconnect the younger generation with the Yukimi Daifuku brand through a unique experiential cafe.

Media: Social Media, In-person event

Summary: Lotte opened a limited-time experiential cafe 'my Yukimi Daifuku' in Nakameguro, Tokyo, celebrating the 45th anniversary of their popular ice cream product. With 648 customization options and vibrant social media buzz, the cafe aims to engage younger audiences and reaffirm the brand's appeal. The design avoids strong corporate branding to create an inviting atmosphere for younger customers. Feedback indicates a successful reconnection with the brand's essence and taste.

Campaign Diaries

No Brand Diaries found.

Japan

Characters from VIVANT Appear in ‘Cute Forms’ with the Launch of Collaboration Products with Koala’s March

Brand: Lotte

Campaign: VIVANT Collaboration Products

Source: https://www.advertimes.com/20260806/article553165/

Goal: Promote collaboration products featuring characters from VIVANT

Media: Online store

Summary: The TBS drama 'VIVANT' has launched a collaboration with Lotte's Koala's March, featuring character-themed trading sticker seals and badges. The campaign introduces characters as koalas, with a total of eleven designs available for random selection upon purchase, exclusively on Lotte's online shop.

Campaign Diaries

No Brand Diaries found.

anime collaboration merchandise

Japan

Japan’s Heat is ‘On Another Level’: ‘Loose Pants’ Winds and Why Experts Say ‘Global Warming Targets Japan’

Brand: Lotte

Campaign: Heat Wave Measures Project

Source: https://www.advertimes.com/20260724/article551656/

Goal: To provide solutions for coping with extreme heat in urban areas

Claim: Global warming targets Japan

Media: Public events and urban installations

Summary: In response to extreme heat conditions, Lotte has launched a campaign to establish 'cool spots' in urban areas such as parks and public squares. This initiative aims to improve the environment for people affected by prolonged high temperatures, underscoring the challenges posed by climate change, which is increasingly affecting Japan.

Campaign Diaries

No Brand Diaries found.

cool spots global warming public health urban heat

Japan

Lotte Launches New Brand ‘Dr.Playful’ Targeting ‘Disengaged Consumers’ with Toothpaste Priced at 1650 Yen

Brand: Lotte

Campaign: Dr.Playful

Source: https://www.advertimes.com/20260729/article551979/

Goal: To transform daily tooth brushing into an exciting experience.

Claim: Tooth brushing is fun.

Summary: Lotte launched a new wellness brand called 'Dr.Playful' on July 6, aimed at making tooth brushing an enjoyable experience. The product line includes unique characters like 'Dr.Vampire', 'Dr.Snowman', and 'Dr.Alien'. The campaign targets the low engagement of younger consumers in oral care, highlighting that many choose dental products without strong preferences. By combining playfulness with functionality, Lotte aims to attract disengaged consumers and grow in the expanding oral care market.

Campaign Diaries

No Brand Diaries found.

oral care toothpaste youth engagement