Volvo

Campaign Diaries

Portugal

Volvo Brings New Multi-Adaptive Seatbelt to Portugal

Brand: Volvo

Campaign: Multi-adaptive Seatbelt Launch

Source: https://www.imagensdemarca.pt/artigo/volvo-traz-para-portugal-o-novo-cinto-de-seguranca-multiadaptativo/

Goal: To introduce innovative safety technology that adjusts to different occupants.

Claim: Safety must adapt to people, not the other way around.

Summary: Volvo is set to launch its new multi-adaptive seatbelt in Portugal with the EX60, a technological evolution that automatically adjusts protection for each occupant regardless of age, height, or gender. This initiative addresses the historical bias in safety system designs, focusing on inclusivity and data-driven insights gained over decades. The system uses real-time analysis to provide personalized protection, reducing injury risks for diverse occupants. The roll-out aligns with Volvo's long-standing commitment to safety and innovation.

Campaign Diaries

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Sweden

Swiss International in bankruptcy after economic challenges

Brand: Volvo

Campaign: Epic Split

Source: https://www.resume.se/affarer/byraer/byran-bakom-epic-split-i-konkurs/

Goal: To promote Volvo trucks through a dramatic visual metaphor

Claim: The epic split showcases the stability and precision of Volvo trucks

Media: Television, online video

Summary: Swiss International, an agency known for transforming campaigns for brands like Ikea and Volvo, has filed for bankruptcy due to economic challenges. The article highlights the agency's notable work including the iconic 2013 'Epic Split' campaign featuring Jean-Claude Van Damme, which has left a significant mark in Swedish advertising history.

Campaign Diaries

No Brand Diaries found.

advertising bankruptcy Swiss International Volvo

Portugal

Volvo Updates 40 Series with More Technology, Safety, and Artificial Intelligence

Brand: Volvo

Campaign: New Generation of the 40 Series Models

Source: https://www.imagensdemarca.pt/artigo/volvo-renova-gama-40-com-mais-tecnologia-seguranca-e-inteligencia-artificial/

Goal: To promote the newly upgraded XC40, EX40, and EC40 models with enhanced technology and safety features.

Claim: The best versions ever of these popular models.

Summary: Volvo Cars is launching an updated version of its popular XC40, EX40, and EC40 models featuring a new design, advanced safety technologies, and an enhanced digital experience with Google Gemini. The new models, available for order in Portugal next week, emphasize safety, technology, and design while incorporating a new software platform and more driver assistance features to ensure a safer driving experience.

Campaign Diaries

No Brand Diaries found.

automotive design safety technology

Portugal

Volvo takes the new EX60 on a tour around Portugal with 22 stops at dealerships

Brand: Volvo

Campaign: Circuito Volvo EX60

Source: https://www.imagensdemarca.pt/artigo/volvo-leva-o-novo-ex60-numa-volta-por-portugal-com-22-paragens-em-concessionarios/

Goal: To provide the public with an opportunity to experience the new Volvo EX60 through test drives.

Media: Event sessions, test drives

Summary: The Volvo EX60 is touring Portugal from September 11 to October 1, visiting 22 dealerships. Dubbed the Circuito Volvo EX60, this initiative allows the public to get acquainted with the new electric SUV and participate in free test drives. Each stop will include sessions on electric mobility covering autonomy, charging, and daily driving experiences, led by Ricardo Oliveira. The EX60 is designed for families, offering three versions with varying ranges, featuring advanced technology updates.

Campaign Diaries

No Brand Diaries found.

electric vehicle Portugal roadshow test drive Volvo EX60

Ireland

Irish Times Launches Volvo-Branded ‘Detours’ Series with Craig Doyle

Brand: Volvo

Campaign: Detours

Source: https://www.adworld.ie/2026/09/04/irish-times-launches-volvo-branded-detours-series-with-craig-doyle/

Goal: To bring Volvo’s values around safety, sustainability, and human connection to life through personal storytelling

Claim: For Life

Media: The Irish Times’ digital platforms, Spotify, YouTube

Summary: The Irish Times has partnered with Volvo and The HIVE Agency to launch 'Detours', a branded content series hosted by Craig Doyle. The series aims to explore personal stories of well-known Irish personalities using Volvo cars as the backdrop, emphasizing the brand's values through storytelling instead of conventional advertising.

Campaign Diaries

No Brand Diaries found.

branded content personal storytelling Volvo

Sweden

Volvo aims to make driving safer with an AI-powered ‘coach’

Brand: Volvo

Campaign: Safety Coach

Source: https://www.imagensdemarca.pt/artigo/volvo-quer-tornar-a-conducao-mais-segura-com-um-coach-alimentado-por-ia/

Goal: To enhance driving safety through personalized advice based on real driving data.

Claim: Transforming real driving behavior data into practical recommendations.

Media: Volvo Cars app, infotainment system

Summary: Volvo Cars is launching an application called 'Safety Coach' that uses artificial intelligence and telematics to help drivers develop safer driving habits. The app analyzes real driving data and provides personalized recommendations based on factors like braking, acceleration, and cornering. Initially available in Sweden and Norway, it aims to incentivize safe driving behaviors that may lead to lower insurance premiums.

Campaign Diaries

No Brand Diaries found.

artificial intelligence driving safety insurance benefits