Campaign Diaries
Displaying 3 Campaigns for this Brand.
Czech Republic
A Thousand Identical Pictures? Of Course, You Won’t Fit.
Brand: O2
Campaign: Nevejdete se?
Goal: To offer a cloud service to help users store and manage memories.
Claim: Don't delete. You have enough space in the Cloud.
Media: Online platforms, bigboards, citylights, print advertisements, in-store visuals
Summary: O2 addresses the common issue of insufficient phone storage with its new cloud service, 'Můj Cloud.' The campaign, developed by Free Andy Agency, highlights the importance of preserving memories rather than deleting them due to lack of space, with a focus on customer needs rather than technical specifications. The service allows automatic backup of photos, videos, documents, and offers organizational features. It will primarily run online and supported by physical ads in key transport areas.
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Published: October 20, 2026
🔒 Analysis Members Only
Czech Republic
Grandma Alenka Now Has WhatsApp: From O2’s Advertising Character to Cyber Advisor
Brand: O2
Campaign: Kyberšmejdstar Česko
Goal: To educate users about cyber fraud and provide assistance via WhatsApp.
Claim: Alenka is now your personal contact on WhatsApp.
Media: WhatsApp
Summary: Alenka, the AI character from O2, has transitioned from slowing down phone scammers to offering guidance on WhatsApp, where users can send suspicious messages for analysis. The campaign also includes an engaging talent show format to raise awareness about cyber scam prevention. This service is free and accessible to all, aiming to empower users to recognize fraud independently.
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Published: October 5, 2026
🔒 Analysis Members Only
Czech Republic
Will AI Replace Parents? O2 Foundation Offers Concrete Help and Launches Safe Online
Brand: O2
Campaign: Safe Online
Goal: To enhance online safety for children through parent-child communication
Claim: Your mom vs. AI mom
Media: Educational games, guides, expert materials
Summary: The O2 Foundation has launched a new version of its educational program 'Safe Online' aimed at helping parents, children, and teachers discuss online safety and digital communication. Research among 1,700 children revealed that safety in the online world relies more on open communication than on parental controls alone, leading to the campaign 'Your mom vs. AI mom', which emphasizes the importance of dialogue between parents and children regarding digital activities.
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