Campaign Diaries
Flip & Foldable: Samsung Enlists Spider-Man for the Launch of the New Galaxy Z Series
Goal: Promote the launch of the new Galaxy Z series
Summary: Samsung has partnered with Spider-Man for the launch of their new Galaxy Z series, aiming to attract attention and engage consumers through this collaboration.
Campaign Diaries
No Brand Diaries found.
Flip & Foldable: Samsung Teams Up with Spider-Man for the Launch of the New Galaxy Z Series
Goal: Promote the new Galaxy Z series smartphone
Summary: Samsung has partnered with Spider-Man for the launch of its new Galaxy Z series, aiming to leverage the popular character's appeal to enhance brand visibility and attract customers to the new product line.
Campaign Diaries
No Brand Diaries found.
Samsung launches Samsung Galaxy Card, its own credit card
Source: https://www.reasonwhy.es/actualidad/samsung-galaxy-card-tarjeta-credito-barclays-visa
Goal: Launch of a new credit card
Summary: Samsung has launched the Samsung Galaxy Card, its own credit card offering, which is expected to provide various benefits and features to users. However, critiques on social media investment choices were also mentioned.
Campaign Diaries
No Brand Diaries found.
Samsung creates a Spider-Man phone that can survive a superhero life
Goal: Promote the new Samsung Galaxy devices in collaboration with the Spider-Man film.
Claim: A brand new shape for a Brand New Day
Media: Television, Digital Platforms
Summary: Samsung Electronics America collaborated with Sony Pictures Entertainment to promote the new Galaxy devices through a campaign centered around Spider-Man and his challenges. The campaign features a two-minute film showcasing a phone designed to withstand the superhero's lifestyle, leveraging interactive digital content like the Spidey Tracker. The campaign aims to engage both Spider-Man fans and tech enthusiasts, building excitement for the upcoming Galaxy Unpacked event.
Campaign Diaries
No Brand Diaries found.
Campaign Middle East 40 Over 40 2026: Junwen Wang, Cheil MEA
Source: https://campaignme.com/campaign-middle-east-40-over-40-2026-junwen-wang-cheil-mea/
Goal: To launch and promote the DEEPAL G318 model
Media: TV, social media, influencers
Summary: Junwen Wang of Cheil MEA has been recognized on Campaign Middle East’s 40 Over 40 list for his significant impact on the brand and marketing industry over the past 15 years. With over 20 years of experience, Wang has led innovative projects including the multi-channel strategy for the DEEPAL G318 launch, achieving over 53 million views through the activation of regional influencers and overseeing end-to-end operations for the Samsung flagship media launch.
Campaign Diaries
No Brand Diaries found.
Samsung gives Spider-Man a phone worthy of a superhero
Source: https://www.marketing-interactive.com/samsung-gives-spider-man-a-phone-worthy-of-a-superhero
Goal: Integrate Samsung Galaxy devices into the Spider-Man universe and build anticipation for the upcoming film.
Media: Cinematic campaign, social channels, dedicated website
Summary: Samsung debuted a cinematic campaign in collaboration with Sony Pictures, featuring Jacob Batalon as Spider-Man's Ned Leeds. The campaign showcases Samsung Galaxy devices being used in a superhero context and connects with fans through an interactive experience called the 'Spidey Tracker'. This partnership aims to highlight shared values of innovation and resilience while creating an authentic story that aligns with the excitement of the upcoming Spider-Man film.
Campaign Diaries
No Brand Diaries found.