Samsung

Comments off | By · July 19, 2026

Campaign Diaries

Australia

Samsung promises Mamamia, 24/7

Brand: Samsung

Campaign: 24/7 Mamamia channel on Samsung TV Plus

Source: https://mumbrella.com.au/samsung-promises-mamamia-24-7-941130

Goal: To launch a 24/7 channel featuring lifestyle content

Media: Samsung TV Plus

Summary: Samsung TV Plus announced the launch of a 24/7 Mamamia channel, which will showcase over one hundred hours of beloved content along with new programming each week. This initiative aligns with Mamamia's shift towards video content, enhancing engagement for audiences and brand partners alike.

Campaign Diaries

No Brand Diaries found.

free streaming lifestyle programming Mamamia Samsung TV Plus

Global

Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears

Brand: Samsung

Campaign: Switchers

Source: https://www.adweek.com/creativity/samsung-taps-couples-therapys-dr-orna-guralnik-to-ease-phone-switching-fears/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: Ease customer fears about switching to a new mobile brand

Media: Television

Summary: Samsung has launched a new campaign titled 'Switchers', featuring Dr. Orna Guralnik, a therapist known from the docuseries Couples Therapy. The campaign aims to address and alleviate the emotional barriers that prevent customers from switching mobile brands, showcasing different couples from the entertainment industry who seek advice on the matter.

Campaign Diaries

No Brand Diaries found.

phone switching Samsung therapy

New Zealand

Samsung finds a Tim Cook who’s ready to switch sides

Brand: Samsung

Campaign: Tim Cook Switches to Galaxy

Source: https://www.marketing-interactive.com/samsung-finds-a-tim-cook-who-s-ready-to-switch-sides

Goal: To promote the Galaxy Z Fold8 and mock Apple's iPhone launch.

Claim: Best phone I’ve ever had. You can quote me, Tim Cook, from Palmerston North.

Media: Social media (Instagram)

Summary: Samsung New Zealand humorously recruited a local named Tim Cook to promote the Galaxy Z Fold8, using social videos to highlight the device's features while playfully mocking Apple's recent iPhone launch. The campaign involved multiple posts and videos showcasing 'Cook' as a satisfied Galaxy user.

Campaign Diaries

No Brand Diaries found.

advertising brand rivalry smartphones social media

Global

Samsung takes a bite at Apple as brands jump on the foldable iPhone

Brand: Samsung

Campaign: #ItsTimeToSwitch

Source: https://www.marketing-interactive.com/samsung-takes-a-bite-at-apple-as-brands-jump-on-the-foldable-iphone

Goal: To mock Apple's product launch and promote Samsung's foldable phones.

Claim: #ItsTimeToSwitch

Media: X (formerly Twitter), Instagram

Summary: Samsung reacted quickly to Apple's launch of the iPhone Duo, showcasing its Galaxy Z Fold8 Ultra through a series of humorous posts on social media, highlighting the differences and poking fun at Apple's new entry into the foldable phone market while using the hashtag #ItsTimeToSwitch.

Campaign Diaries

No Brand Diaries found.

Apple Foldable Phones Samsung

Austria

PR Action: Samsung brought the Galaxy Watch to the Vienna Running Track

Brand: Samsung

Campaign: Galaxy Watch PR Event

Source: https://www.horizont.at/marketing/news/pr-aktion-samsung-brachte-die-galaxy-watch-auf-die-wiener-laufstrecke-103250

Goal: To promote the Galaxy Watch

Summary: Samsung brought the Galaxy Watch to the running track in Vienna for a public relations event, aiming to engage with sports enthusiasts and promote its wearable technology.

Campaign Diaries

No Brand Diaries found.

fitness Galaxy Watch PR Event Samsung

Mexico

74% of Mexican Gamers are Multi-Platform Users

Brand: Samsung

Campaign: Panorama del consumo de los gamers

Source: https://www.adlatina.com/digital/el-74-de-los-gamers-mexicanos-es-multiplataforma

Goal: Analyze gamer behavior in Mexico

Media: Smart TVs, Streaming Services

Summary: Samsung Ads conducted a study analyzing the behaviors of gamers in Mexico, revealing they spend over 145 million hours a month on Smart TVs playing games and watching content. The study highlights that 74% of gamers are multi-platform users, engaging with at least three platforms including video games and streaming services. The data indicates a significant demographic of gamers, with a majority being men aged 35-44. Additionally, gaming habits vary by day, with Sunday being the top day for gaming sessions.

Campaign Diaries

No Brand Diaries found.

gaming market research Smart TV

Belgium

Samsung and Breeze Relaunch In-Person Dating in Brussels and Amsterdam

Brand: Samsung

Campaign: Dating IRL

Source: https://pub.be/fr/samsung-et-breeze-relancent-le-dating-irl-a-bruxelles-et-amsterdam/

Goal: To promote in-person dating experiences

Summary: Samsung has partnered with Breeze to relaunch in-person dating events in Brussels and Amsterdam, aiming to enhance social interactions and connections.

Campaign Diaries

No Brand Diaries found.

Breeze dating in-person events Samsung

Life’s little moments

Brand: Samsung

Campaign: Life’s little moments

Source: https://www.campaignlive.co.uk/article/samsung-lifes-little-moments-taylor-herring/1967414

Goal: To explore the reality of becoming a parent.

Summary: Samsung has launched a campaign titled 'Life’s little moments' to highlight the experience of parenthood in conjunction with the release of the Galaxy Z Fold8 Ultra and the Galaxy Z Fold8 devices.

Campaign Diaries

No Brand Diaries found.

parenthood smartphones technology

Netherlands

The physical dating evenings of Samsung and Breeze also result in a YouTube series

Brand: Samsung

Campaign: Physical dating evenings

Source: https://www.adformatie.nl/media/contentmarketing/samsung-en-breeze-vertalen-fysieke-datingavond-naar-youtube

Goal: To promote social interaction and engagement

Media: YouTube

Summary: Samsung and Breeze have created physical dating events that also generate a YouTube series, promoting social connections among participants while extending the campaign's reach through digital media.

Campaign Diaries

No Brand Diaries found.

dating events social engagement YouTube series

Croatia

Samsung Places a Whole Lifetime of a Girl in a Drive to the Hospital

Brand: Samsung

Campaign: Life’s Little Moments

Source: https://www.media-marketing.com/vijesti/samsung-je-u-voznju-do-porodilista-smjestio-citavo-odrastanje-jedne-djevojcice/

Goal: To highlight the significance of everyday moments through the Galaxy Z Fold8

Claim: The value of a recorded moment doesn’t have to be obvious at the time it happens

Media: Television advertisement, brand film

Summary: Samsung's latest campaign, 'Life's Little Moments', features a future father on his way to the hospital who reflects on the small, unplanned moments that create lasting memories with his daughter, showcasing the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra. The campaign, created by Taylor Herring, emphasizes how these everyday experiences are enriched through technology. Accompanying research indicates that most people associate their strongest childhood memories with simple moments rather than major events.

Campaign Diaries

No Brand Diaries found.

advertising family moments technology

UK

Samsung film explores reality of parenthood

Brand: Samsung

Campaign: Exploration of Parenthood

Source: https://www.campaignlive.co.uk/article/samsung-film-explores-reality-parenthood/1966995

Goal: To explore the reality of parenthood

Summary: The article discusses Samsung's latest campaign which focuses on the realities of parenthood. Annika Bizon, the mobile experience vice-president of product and marketing at Samsung UK and Ireland, speaks about the initiative.

Campaign Diaries

No Brand Diaries found.

marketing parenthood Samsung

Germany

Flip & Foldable: Samsung Enlists Spider-Man for the Launch of the New Galaxy Z Series

Brand: Samsung

Campaign: Launch of the new Galaxy Z series

Source: https://www.horizont.at/marketing/news/flip–foldable-samsung-spannt-spider-man-fuer-den-launch-der-neuen-galaxy-z-serie-ein-102790

Goal: Promote the launch of the new Galaxy Z series

Summary: Samsung has partnered with Spider-Man for the launch of their new Galaxy Z series, aiming to attract attention and engage consumers through this collaboration.

Campaign Diaries

No Brand Diaries found.

collaboration Galaxy Z smartphone

Brand

Samsung Campaign: 24/7 Mamamia channel on Samsung TV Plus Source: https://mumbrella.com.au/samsung-promises-mamamia-24-7-941130 Goal: To launch a 24/7 channel...