Campaign Diaries
Lidl Makes Summer Campaign Adapt to the Weather
Source: https://www.adformatie.nl/marketing/campagnes/lidl-laat-zomercampagne-meebewegen-met-het-weer
Goal: To adapt the summer campaign based on weather conditions
Summary: Lidl is launching a summer campaign that will adjust its messaging and deals based on the current weather, providing customers with relevant promotions during hot weather.
Campaign Diaries
No Brand Diaries found.
DIY Set: Lidl Launches Döner Croissant for Homemade Preparation
Goal: To promote a new DIY food product
Claim: Make your own döner croissant
Summary: Lidl has introduced a DIY set for consumers to make their own döner croissant, highlighting its unique offering in the market.
Campaign Diaries
No Brand Diaries found.
Lidl Changes Advertising Rules for Children’s Products. Collaboration with Paw Patrol Now Subject to WHO
Goal: To inspire healthier eating choices among children and parents
Claim: Healthy eating made simple
Summary: Starting July 2026, Lidl will launch a campaign in the Czech Republic and 29 other countries featuring Paw Patrol characters on selected private label food products and fresh fruits and vegetables. The campaign aims to combat childhood obesity by promoting products that meet WHO nutritional standards and to encourage informed purchasing decisions among families.
Campaign Diaries
No Brand Diaries found.
Paw Patrol License: Lidl Expands Children’s Marketing
Goal: Expand children's marketing
Media: Retail promotions, licensed merchandise
Summary: Lidl is expanding its marketing efforts targeting children by leveraging the 'Paw Patrol' license. This initiative aims to increase brand engagement among younger audiences through themed merchandise and promotional activities.
Campaign Diaries
No Brand Diaries found.
Boys+Girls Wins Lidl Ireland & NI Creative Account
Source: https://www.adworld.ie/2026/07/15/boysgirls-wins-lidl-ireland-ni-creative-account/
Goal: Develop a deeper and more emotive connection with consumers
Claim: More to Value
Media: Creative Advertising
Summary: Boys+Girls has been appointed as the lead creative agency for Lidl Ireland and Northern Ireland after a competitive pitch process. They will manage Lidl’s creative account and lead the next phase of the 'More to Value' brand platform, aiming to enhance consumer connection. Circle Content, also part of Boys+Girls, will collaborate on the account. Both agencies look forward to evolving the Lidl brand and maintaining its market position.
Campaign Diaries
No Brand Diaries found.
Boys+Girls bags Lidl creative account
Source: https://marketing.ie/boysgirls-bags-lidl-account/
Goal: To help Lidl grow its market position
Summary: Boys+Girls has been appointed as the lead creative agency for Lidl across Ireland after a competitive pitch, taking over from WPP's Folk VML. They will work on Lidl's 'More to Value' platform and handle social media assignments through Circle Content.
Campaign Diaries
No Brand Diaries found.