Campaign Diaries
Sagres brings more Portuguese Soul to the new music video by Bárbara Bandeira
Goal: To express Portuguese soul through a modern approach
Media: Music video
Summary: Sagres collaborates with Portuguese artist Bárbara Bandeira for her new music video 'Manel', which showcases the brand's iconic Sagres Mini beer while celebrating Portuguese tradition through a contemporary narrative. The video was shot in Alentejo, linking the brand to the region's culture, and highlights the song's themes of love, longing, and hope, enriched by a women's choir representing collective voice and memory.
Campaign Diaries
No Brand Diaries found.
Sagres’ Campaign for the World Cup was the Most Remembered by the Portuguese
Goal: To encourage fans to support the National Team with genuine and emotional messages.
Claim: Live the support for our National Team with Cup and Soul
Summary: The campaign 'Together, We Live the National Team with Cup and Soul' by Sagres was the most recalled among Portuguese consumers during the 2026 World Cup, with a 71% recall rate. Sagres was recognized as the most prominent sponsor of the National Team with a 64% awareness rate. The campaign aimed to create a genuine connection with fans and garnered a positive emotional response, aligning with over thirty years of partnership with the Portuguese Football Federation.
Campaign Diaries
No Brand Diaries found.