Hyundai

Campaign Diaries

Saudi Arabia

Hyundai puts Saudi women’s wellbeing in the driver’s seat with ‘She Drives the World’

Brand: Hyundai

Campaign: She Drives the World

Source: https://campaignme.com/hyundai-puts-saudi-womens-wellbeing-in-the-drivers-seat-with-she-drives-the-world/

Goal: Recognize women's roles in society and promote health and well-being.

Summary: Hyundai Motor Company has launched the 'She Drives the World' campaign in Saudi Arabia to acknowledge women's roles as drivers, decision-makers, and contributors to the Kingdom's transformation. This initiative, aligned with Saudi Vision 2030 and launched during Breast Cancer Awareness Month, emphasizes women’s health and mobility.

Campaign Diaries

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Global

New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors

Brand: Hyundai

Campaign: Hope on Wheels

Source: https://www.adweek.com/inside-the-brand/new-hyundai-campaign-casts-childhood-cancer-survivors-as-warriors/?itm_source=homepage&itm_medium=health-and-wellness-center&itm_campaign=3

Goal: To support childhood cancer research and patients

Claim: Celebrating the strength and resilience of young cancer patients

Media: NBC, Amazon, paid media channels

Summary: Hyundai has revamped its longstanding Hope on Wheels campaign to focus on childhood cancer survivors, showcasing their warrior spirit through a new ad titled 'Little Warrior.' The campaign aims to celebrate the resilience of young cancer patients and includes initiatives like the distribution of warrior gowns and handprint decals to raise awareness and signal support.

Campaign Diaries

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campaign childhood cancer Hope on Wheels Hyundai Pediatric Cancer Awareness Month

Peru

New: Havas Peru and Hyundai Focus on Customer Trust

Brand: Hyundai

Campaign: Hyundai Responds

Source: https://www.adlatina.com/publicidad/nuevo-havas-per-y-hyundai-se-centran-en-la-confianza-del-cliente

Goal: Build trust and preference in the post-sale relationship with customers

Claim: When it comes to your car, there is a brand that responds

Summary: Hyundai, in collaboration with Havas Perú, launches the 'Hyundai Responds' campaign, focusing on customer trust in post-sale services. The campaign emphasizes the importance of maintaining a long-term relationship with customers after the vehicle purchase, offering clear and differentiated post-sale support. It contrasts the common lack of answers with Hyundai’s commitment to be present and responsive throughout the ownership experience.

Campaign Diaries

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automotive marketing customer trust post-sale services

Middle East and Africa

Hyundai highlights ‘Your Perfect Partner’s’ long-term value through humour

Brand: Hyundai

Campaign: Your Perfect Partner

Source: https://campaignme.com/hyundai-highlights-your-perfect-partners-long-term-value-through-humour/

Goal: Help consumers understand the long-term value of vehicle ownership.

Media: hero films, digital and social content, PR, influencer collaborations, CRM, paid media, interactive experiences

Summary: Hyundai Motor Middle East & Africa has launched the 'Your Perfect Partner' campaign to encourage consumers to consider the Total Cost of Ownership when purchasing a vehicle. The campaign uses humour and relatable storytelling to present complex ideas about vehicle ownership, aiming to showcase the long-term value beyond the initial purchase price. It will run from August 2026 through June 2027 across multiple countries in the region.

Campaign Diaries

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humour regional campaign Total Cost of Ownership vehicle ownership

Uruguay

Hyundai IONIQ 9: The New Global Reference Among Electric SUVs Arrives in Uruguay with Up to 620 km of Range

Brand: Hyundai

Campaign: IONIQ 9 Launch in Uruguay

Source: https://infonegocios.biz/plus/hyundai-ioniq-9-la-nueva-referencia-mundial-entre-las-suv-electricas-llega-a-uruguay-con-hasta-620-km-de-autonomia

Goal: Launch Hyundai's flagship electric SUV in a key market

Claim: The maximum expression of technology, comfort, and safety

Media: International communication during FIFA World Cup

Summary: Hyundai has launched the IONIQ 9, its flagship electric SUV, in Uruguay, marking a significant step in its electrification strategy. The IONIQ 9 offers impressive features, including a range of up to 620 km, rapid charging capabilities, a spacious interior, and advanced safety technologies. It was also a key part of Hyundai's global communications during the FIFA World Cup.

Campaign Diaries

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electric vehicle Hyundai IONIQ 9 SUV