Worten

Campaign Diaries

Portugal

Black Friday: Portuguese Prepare to Open Their Wallets More

Brand: Worten

Campaign: Black Friday

Source: https://www.imagensdemarca.pt/artigo/black-friday-portugueses-preparam-se-para-abrir-mais-os-cordoes-a-bolsa/

Goal: Increase consumer spending during Black Friday

Media: Television, social media, brand websites, brand apps

Summary: A study by Netsonda for Worten reveals that Portuguese consumers plan to spend an average of 369 euros during this year's Black Friday, marking the highest spending intention since 2018. The study indicates a 88% buying intention among respondents, with technology being the top preference. Worten is identified as the leading choice for purchases, with significant awareness compared to competitors.

Campaign Diaries

No Brand Diaries found.

Portugal

Worten Training Campus: Learn, Share, and Sell Better

Brand: Worten

Campaign: Worten Training Campus

Source: https://www.imagensdemarca.pt/artigo/worten-training-campus-aprender-partilhar-e-vender-melhor/

Goal: To enhance knowledge sharing and skill development among retail teams.

Summary: Worten held the 21st edition of the Worten Training Campus, an initiative that brought together over 70 partner brands and impacted around 1,200 professionals. This event is one of the largest training events in Portugal, focusing on knowledge sharing and team collaboration. The campus featured sessions aimed at improving relationships with partners and strategizing for sales challenges, including discussions led by company leaders.

Campaign Diaries

No Brand Diaries found.

retail team development training

Portugal

Training Campus: Worten reinforces training and collaboration to improve customer service

Brand: Worten

Campaign: Training Campus

Source: https://www.imagensdemarca.pt/artigo/training-campus-worten-reforca-formacao-e-colaboracao-para-melhorar-o-servico-ao-cliente/

Goal: To enhance the skills of employees for better customer service.

Claim: Investing in employee development for continuous learning.

Summary: Worten's Training Campus is an important event that brings together employees from across the country to share knowledge and prepare for challenges in the tech retail sector. Now in its 21st edition, the initiative focuses on enhancing employee skills to provide specialized advice and improve customer service, while fostering teamwork and collaboration. It emphasizes the strategic development of personnel as a key investment for the brand's growth and commitment to continuous learning.

Campaign Diaries

No Brand Diaries found.

customer service employee training retail team building

Portugal

Worten and Educa-te launch new series to help youth disconnect from screens and talk about the future

Brand: Worten

Campaign: Desliga-te

Source: https://www.imagensdemarca.pt/artigo/worten-e-educa-te-lancam-nova-serie-para-levar-jovens-a-desligar-ecras-e-falar-sobre-o-futuro/

Goal: To enable young people to discuss challenges apart from digital devices

Claim: Disconnect to connect

Media: RTP2, RTP Play, YouTube

Summary: The 'Desliga-te' project, led by Rodrigo Castro, encourages young people aged 13 to 22 to step away from screens and engage in conversations about digital pressure, identity, and future challenges. Filmed in various outdoor locations in Lisbon, the series aims to facilitate dialogue among different generations and promote a conscious relationship with technology. The first episode features discussions with author Maria Francisca Gama regarding personal experiences and expectations, with subsequent episodes featuring various guests from cultural and psychological backgrounds.

Campaign Diaries

No Brand Diaries found.

Digital Well-being youth engagement

Portugal

Worten Mock Fest: when humor takes the stage

Brand: Worten

Campaign: Worten Mock Fest

Source: https://www.imagensdemarca.pt/artigo/worten-mock-fest-quando-o-humor-entra-em-cena/

Goal: To connect with the audience through humor and entertainment.

Media: Live shows, podcasts, streaming sessions, music performances

Summary: The Worten Mock Fest returned to Cinema São Jorge in Lisbon from August 28 to 30 for its second edition, celebrating comedy in various formats with performances from both international and Portuguese comedians. The festival featured accessible events and aimed to strengthen the brand's strategic association with humor to engage with audiences creatively.

Campaign Diaries

No Brand Diaries found.

Comedy entertainment festival

Portugal

He who laughs last laughs best!

Brand: Worten

Campaign: Worten MockFest

Source: https://www.imagensdemarca.pt/artigo/quem-ri-por-ultimo-ri-melhor/

Goal: To reinforce brand presence and communication through humor

Claim: N/A

Media: Event, Stand-up comedy

Summary: The article discusses how various brands, including Worten with its Worten MockFest, are utilizing the end of summer to enhance their communication and presence. Worten's campaign features a comedy event that connects with the audience through humor, aiming to strengthen the brand's position in the humor territory.

Campaign Diaries

No Brand Diaries found.

brand presence Comedy humor sustainability

Portugal

Worten Mock Fest: ‘We want to continue leading the format of humor’

Brand: Worten

Campaign: Worten Mock Fest

Source: https://www.imagensdemarca.pt/artigo/worten-mock-fest-queremos-continuar-a-liderar-o-formato-do-humor/

Goal: To promote humor as a cultural expression in Portugal and establish the festival as a national reference.

Media: Live performances, stand-up shows, podcasts, music, conversations, streaming sessions

Summary: Worten held the second edition of the Worten Mock Fest, a comedy festival in Lisbon featuring international names, Portuguese comedians, and new talents. Over three days at Cinema São Jorge, the event showcased free access performances, emphasizing the brand's long-term relationship with humor and commitment to discovering new talents. The festival aims to solidify Portugal as a growing destination for comedy in Europe and establish emotional connections with the audience.

Campaign Diaries

No Brand Diaries found.

comedy festival cultural expression

Portugal

Tribeca Festival Lisbon and Imperial Business School Join Worten Mock Fest

Brand: Worten

Campaign: Worten Mock Fest

Source: https://www.imagensdemarca.pt/artigo/tribeca-festival-lisboa-e-imperial-business-school-juntam-se-ao-worten-mock-fest-com-novo-palco-dedicado-a-criatividade-e-aos-negocios/

Goal: To foster discussions on creativity and leadership in the entertainment industry

Media: Live talks, podcasts, digital content, outdoor programming

Summary: The Worten Mock Fest is enhanced by the introduction of the Tribeca Storymakers stage, featuring talks on creativity, communication, and leadership, in collaboration with the Tribeca Festival Lisboa and Imperial Business School. The festival takes place from August 28 to 30 in Lisbon, offering free access to the majority of its programming, including stand-up performances and live podcasts, while aiming to be a hub for humor, culture, and creativity.

Campaign Diaries

No Brand Diaries found.

Comedy creativity entertainment leadership marketing