Continente

Campaign Diaries

Portugal

Continente Returns to Lisbon with Mariza, NAPA and Kiko is Hot at Praça do Comércio

Campaign: Festa na Praça Continente

Source: https://www.imagensdemarca.pt/artigo/continente-regressa-a-lisboa-com-mariza-napa-e-kiko-is-hot-na-praca-do-comercio/

Goal: To promote national music and gastronomy while enhancing community engagement.

Summary: Continente is returning to Lisbon with the Festa na Praça, featuring performances by Kiko is Hot, NAPA, Mariza, and Viva o Samba on September 12 at Praça do Comércio. The event, which combines music, gastronomy, and local production, is part of an itinerant initiative that has traveled across various Portuguese locations over the summer. The event is supported by the Lisbon City Council and will offer free entry, running from 11:00 to 22:00.

Campaign Diaries

No Brand Diaries found.

Portugal

Continente promotes ‘Cadernão’ initiative to transform used notebooks into trees

Brand: Continente

Campaign: Cadernão

Source: https://www.imagensdemarca.pt/artigo/continente-promove-iniciativa-andquotcadernaoandquot-para-transformar-cadernos-usados-em-arvores/

Goal: Collect used notebooks and paper to plant trees

Claim: Transform used notebooks into trees

Summary: Continente is promoting the 'Cadernão' initiative in partnership with Oxford, encouraging consumers to drop off used notebooks and paper at selected store EcoSpots until September 20. The goal is to collect 100 tons of paper, leading to the planting of 2,000 trees. Since 2021, the initiative has collected 337 tons of paper and resulted in the planting of 5,120 trees, contributing to sustainable practices in education.

Campaign Diaries

No Brand Diaries found.

education recycling sustainability

Portugal

Continente Brings the Party to Praça do Comércio and Returns to Lisbon After 10 Years

Brand: Continente

Campaign: Festa na Praça Continente

Source: https://www.imagensdemarca.pt/artigo/continente-leva-a-festa-a-praca-do-comercio-e-regressa-a-lisboa-apos-10-anos/

Goal: To promote music, gastronomy, and cultural activities

Claim: Entrance is free for all visitors

Media: Live events

Summary: Continente returns to Lisbon after 10 years to host the second edition of Festa na Praça Continente on September 12, transforming Praça do Comércio into a hub of music, gastronomy, and entertainment with free entry. The event will feature various musical acts throughout the day, including Mariza, and offer a range of culinary experiences and products from local artisans and producers.

Campaign Diaries

No Brand Diaries found.

Culinary Event Cultural Activities music festival

Portugal

Continente Celebrates Diversity with New Back to School Campaign

Brand: Continente

Campaign: Back to School

Source: https://www.imagensdemarca.pt/artigo/continente-celebra-a-diferenca-no-regresso-as-aulas-com-nova-campanha/

Goal: To celebrate diversity and individuality among students during the back-to-school season.

Claim: In the school of everyone, there is a place to be different

Media: television, radio, digital, outdoor, cinema, stores

Summary: Continente has launched a multimedia campaign for the back-to-school season, emphasizing diversity and individuality among students. The campaign, created by Fuel, includes a back-to-school fair in stores and online, featuring a wide range of school supplies. This year, new inclusive products have been introduced, including those with ColorADD for colorblind students, highlighting the brand's commitment to accessibility.

Campaign Diaries

No Brand Diaries found.

back-to-school diversity inclusion school supplies

Portugal

Continente Follows the Volta a Portugal for the Sixth Year and Brings Entertainment to Each Stage

Brand: Continente

Campaign: Sponsorship of the Volta a Portugal

Source: https://www.imagensdemarca.pt/artigo/continente-acompanha-a-volta-a-portugal-pelo-sexto-ano-e-leva-animacao-a-cada-etapa/

Goal: To promote sports and community engagement

Claim: Supporting the spirit of cycling and community pride

Summary: Continente is sponsoring the 87th edition of the Volta a Portugal cycling competition from August 5 to 16, reinforcing its support for this major national sporting event for the sixth consecutive year. The initiative aims to promote enjoyment and community engagement through various activities and giveaways, highlighting the brand's commitment to sports and community values.

Campaign Diaries

No Brand Diaries found.

community engagement cycling sports sponsorship

Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027

Brand: Continente

Campaign: Festival da Comida Continente

Source: https://www.imagensdemarca.pt/artigo/festival-da-comida-continente-bate-recorde-de-afluencia-e-confirma-regresso-em-2027/

Goal: Promote culinary experiences and increase brand visibility

Claim: The largest free gastronomic and entertainment festival in Portugal

Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.

Campaign Diaries

No Brand Diaries found.

brand engagement culinary entertainment festival gastronomy