Google

Comments off | By · July 19, 2026

Campaign Diaries

France

Google Emphasizes Links in Its Overview Responses

Brand: Google

Campaign: Overview Links

Source: https://www.strategies.fr/actualites/culture-tech/LQ6759574C/google-remet-en-avant-les-liens-dans-ses-reponses-overviews.html

Goal: To enhance the visibility of links in search responses

Claim: Links made prominent in responses

Summary: Google is highlighting links in its search response overviews, aiming to improve user navigation and content discovery. This initiative reflects Google's ongoing commitment to enhancing the search experience by making valuable resources more accessible.

Campaign Diaries

No Brand Diaries found.

search engine user experience

Global

Google tests a paid AI licensing system to compensate publishers

Brand: Google

Campaign: AI Contribution Pilot

Source: https://brand-news.it/media/digitale/google-sperimenta-un-sistema-di-licenze-ia-a-pagamento-per-compensare-gli-editori/

Goal: To compensate publishers for using their content in AI tools.

Summary: Google is testing the AI Contribution Pilot, a project through which it pays publishers for the use of their content in AI Overviews, AI Mode, Gemini, and other AI-based search tools.

Campaign Diaries

No Brand Diaries found.

AI Content monetization Publisher compensation

Norway

Norwegian Creator to Make Microdrama for Google

Brand: Google

Campaign: Microdrama Series

Source: https://www.kampanje.com/premium/norsk-serieskaper-skal-lage-mikrodrama-for-google/1022501

Goal: To produce a microdrama series targeted at the American market

Media: Social media

Summary: Norwegian creator Caroline Glomnes is set to create a new microdrama series with The Oslo Company, commissioned by Google. The series, inspired by real events in Glomnes's life, will mainly target the American audience and is filmed in Los Angeles and Oslo. It focuses on short, engaging stories suitable for social media platforms.

Campaign Diaries

No Brand Diaries found.

Google microdrama Norway social media

Global

To enter the BTS world, just type 7777

Brand: Google

Campaign: Unlock BTS

Source: https://www.media-marketing.com/vijesti/za-ulazak-u-bts-svijet-dovoljno-je-upisati-7777/

Goal: Engage BTS fans with AI features

Claim: Enter BTS world by just typing 7777

Media: Mobile application

Summary: Google's campaign introduces the Gemini app's features tailored for BTS fans. Users can unlock four experiences by entering 'Unlock BTS' or '7777', including insights into BTS members' use of Gemini, a music guessing game, an informational hub with news and schedules, and a Korean language learning feature. Accompanying the launch is the film 'BTS & Gemini It Starts with You', showcasing the members in everyday situations.

Campaign Diaries

No Brand Diaries found.

AI BTS fan engagement language learning music

USA

Three top creatives launched AI ads with Google. Will they help reduce stigma?

Brand: Google

Campaign: The Small Brief

Source: https://www.adlatina.com/publicidad/tres-creativos-de-primer-nivel-realizaron-anuncios-con-ia-junto-a-google.-ayudaran-a-reducir-el-estigma

Goal: To explore the creative possibilities of AI in advertising

Media: Video ads showcasing the creative process

Summary: The project 'The Small Brief' launched in May, challenging three prominent creatives, Susan Credle, Tiffany Rolfe, and Jayanta Jenkins, to create AI-generated ads for their favorite small businesses using Google's tools. Each creative developed unique ads while documenting their experiences, addressing the technical and ethical challenges of using AI in advertising. This initiative positions them as ambassadors of Google's technology while promoting the benefits of integrating human creativity with machine capabilities.

Campaign Diaries

No Brand Diaries found.

AI in advertising creative process Google Flow

Global

The Most Viewed Ads of the FIFA World Cup 2026

Brand: Google

Campaign: The Most Searched Sport

Source: https://www.adlatina.com/publicidad/los-mejores-anuncios-de-la-copa-mundial-fifa-2026

Goal: Increase brand awareness during the FIFA World Cup

Claim: The Most Searched Sport

Media: Television

Summary: The article presents a ranking of the most viewed ads during the FIFA World Cup 2026 based on impressions and creative effectiveness. The data covers the period from June 11 to July 19, showcasing top brands like Google, The Home Depot, and Coke, among others, with estimated television investments and impressions.

Campaign Diaries

No Brand Diaries found.

advertising FIFA World Cup television commercials

Singapore

Google Maps gets chatty with Gemini-powered Ask Maps in Singapore

Brand: Google

Campaign: Ask Maps

Source: https://www.marketing-interactive.com/google-maps-gets-chatty-with-gemini-powered-ask-maps-in-singapore

Goal: To enhance Google Maps with conversational AI for better local discovery and travel planning.

Summary: Google is launching Ask Maps in Singapore, integrating its Gemini AI capabilities into Google Maps to create a more conversational tool for users. This transformation allows users to ask natural-language questions regarding navigation, local activities, and travel planning. The feature provides real-time information on transit, road conditions, and personalized recommendations based on previous interactions. Ask Maps aims to improve local discovery and assist users in planning their travel itineraries.

Campaign Diaries

No Brand Diaries found.

AI Google Maps Local Discovery Travel Planning

Singapore

Google and Sight clinch top honours at Marketing Events Awards 2026

Brand: Google

Campaign: Google Gemini Gebrakan Ramadan with PK Events, Google Cloud Summit Jakarta 2025, Google Marketing Live 2025 (Southeast Asia), Google for Singapore 2026

Source: https://www.marketing-interactive.com/google-and-sight-clinch-top-honours-at-marketing-events-awards-2026

Goal: Showcase creativity, innovation, and exceptional event execution

Summary: Google was honored as Event Marketer of the Year at the Marketing Events Awards 2026, winning multiple awards, including three Gold, six Silver, and two Bronze trophies for a range of successful campaigns. Sight was recognized as Event Agency of the Year for its standout campaigns. CapitaLand Investment and Changi Airport Group also received multiple awards at the event.

Campaign Diaries

No Brand Diaries found.

awards creativity event marketing

Croatia

Google Gave Notifications a Human Form, and Pixel the Task to Mute Them

Brand: Google

Campaign: Reclaim the Moment

Source: https://www.media-marketing.com/vijesti/google-je-notifikacijama-dao-ljudski-oblik-a-pixelu-zadatak-da-ih-utisa/

Goal: To showcase the new Pixel 11 phone and its notification features

Claim: Reclaim the Moment

Media: Television, online video platforms, social media, retail spaces

Summary: Google's new campaign 'Reclaim the Moment' for the Pixel 11 phone anthropomorphizes notifications, depicting them as characters vying for attention in a café setting. The campaign highlights the phone's HiLight feature, encouraging users to determine which notifications deserve their attention. Developed by an internal team and directed by Craig Gillespie, the campaign began airing on August 12.

Campaign Diaries

No Brand Diaries found.

advertising Google notifications Pixel 11 smartphone

Croatia

Google Introduces AI Summaries and Comparison of Results in Ads and Analytics

Brand: Google

Campaign: AI Summaries and Comparisons in Ads and Analytics

Source: https://www.media-marketing.com/vijesti/google-uvodi-ai-sazetke-i-poredjenje-rezultata-u-ads-i-analytics/

Goal: To enhance advertiser insights and decision-making through AI.

Claim: Transforming data into actionable insights.

Media: Google Ads, Google Analytics

Summary: Google has introduced new AI and agent extensions for Google Ads and Google Analytics, focusing on the Ask Advisor AI that provides deeper analytics and new visualization reports. Key features include AI Overviews for summarizing significant changes, personalized insights based on individual advertiser data, custom report generation, and benchmarking against anonymized industry averages. These updates aim to improve advertisers' understanding of their performance and the factors influencing it.

Campaign Diaries

No Brand Diaries found.

AI Google Ads Google Analytics marketing technology

Malaysia

Google brings Ask Maps to Malaysia as Gemini-powered assistant expands globally

Brand: Google

Campaign: Ask Maps Expansion

Source: https://www.marketing-interactive.com/google-brings-ask-maps-to-malaysia-as-gemini-powered-assistant-expands-globally

Goal: To enhance Google Maps with AI-driven conversational capabilities and personalized recommendations.

Summary: Google is launching its AI-powered Ask Maps experience in Malaysia as part of its significant update to Google Maps, expanding the feature to over 160 countries. This initiative allows users to interact with Google Maps using natural language, asking nuanced questions about locations and routes, and will include personalized responses, real-time information, and enhanced user contributions.

Campaign Diaries

No Brand Diaries found.

AI Conversational Interface Google Maps Real-time Information

Brazil

Google Recreates with AI the Historic Goal of Pelé that Was Never Filmed

Brand: Google

Campaign: The Most Beautiful Goal Never Seen

Source: https://www.imagensdemarca.pt/artigo/google-recria-com-ia-o-historico-golo-de-pele-que-nunca-foi-filmado/

Goal: To showcase the potential of artificial intelligence in preserving historical events.

Claim: Using technology to recreate missed historical moments.

Media: Documentary film

Summary: Google DeepMind has introduced a documentary titled 'The Most Beautiful Goal Never Seen,' which utilizes artificial intelligence to recreate Pelé's iconic goal from 1959 that was not filmed. In collaboration with NR Sports, the project combines historical research and advanced technology to accurately depict the atmosphere and elements of the match, highlighting the capabilities of AI in historical preservation.

Campaign Diaries

No Brand Diaries found.

artificial intelligence documentary Historical Reconstruction

Brand

Google Campaign: Overview Links Source: https://www.strategies.fr/actualites/culture-tech/LQ6759574C/google-remet-en-avant-les-liens-dans-ses-reponses-overviews.html Goal: To enhance the visibility of links in...