Campaign Diaries
Mastercard at the Sarajevo Film Festival: Eleven Years of Partnership Bringing Priceless Experiences
Goal: To provide unique and invaluable experiences for Mastercard users at the Sarajevo Film Festival and promote gender equality in the film industry.
Claim: The red carpet is wide enough for everyone.
Media: Social media, online platforms
Summary: Mastercard has been the exclusive sponsor of the Sarajevo Film Festival for eleven consecutive years, aiming to offer unique experiences for card users. The campaign emphasizes equality and inclusion, featuring benefits for tourists and enhanced ticket purchasing options while also promoting gender equality and community engagement. This year, Mastercard introduced a global dimension by connecting the festival to its Priceless platform, allowing film lovers to participate as VIP guests. The campaign also included numerous local business partnerships and experiences, contributing to a rich cultural immersion.
Campaign Diaries
No Brand Diaries found.