Campaign Diaries
Apple launches leasing program for iPhone, Mac, iPad, and Apple Watch in the United States
Goal: To provide affordable leasing options for Apple products
Claim: Upgrade your devices easily
Media: Online store and Apple Stores
Summary: Apple has launched a new leasing program called Apple Upgrade in the United States, allowing customers to acquire iPhones, Macs, iPads, and Apple Watches through monthly payments. This program offers flexible options for users at the end of the leasing period, including the ability to purchase, upgrade, or return the device. The initiative comes after recent price increases of several products and aims to ease access to Apple devices amid rising costs.
Campaign Diaries
No Brand Diaries found.
Morning Briefing: Election Authority Blocked by Meta – Apple’s Christmas Campaign
Goal: To celebrate friendship, creativity, and craftsmanship
Media: iPhone
Summary: Apple's Christmas campaign features a choir of forest animals who discover a lost iPhone and seize the opportunity to create their own music video. This campaign showcases creativity and craftsmanship, filmed entirely with an iPhone 17 Pro as part of the 'Shot on iPhone' concept. Unlike Coca-Cola's AI-generated campaign, the animals in Apple's film are handcrafted puppets.
Campaign Diaries
No Brand Diaries found.
How Apple’s Advertising Business Could Expand Beyond the App Store and Its Other Properties
Goal: Expand advertising capabilities beyond Apple properties
Media: App Store, Apple News, Stocks, Apple TV, Maps
Summary: Apple is potentially expanding its advertising business beyond its own properties by updating its policies to allow Apple Ads to run on external platforms. The company has developed an AI-based bidding tool that is reportedly functioning well, and this initiative is part of a broader strategy to automate and enhance ad purchasing, comparable to what Meta and Google offer. Current advertising is limited to Apple's controlled inventory, but upcoming policy changes suggest a more extensive reach.
Campaign Diaries
No Brand Diaries found.