Campaign Diaries
Svendsen and Westerlin to Lead New TV 2 Reality Show
Source: https://www.kampanje.com/medier/svendsen-og-westerlin-skal-lede-ny-tv-2-reality/1031462
Goal: To entertain and engage viewers through a new reality format
Media: TV 2 Play
Summary: TV 2 is launching a new reality show called 'Varulv', based on the board game 'Werewolves of Millers Hollow'. The show will feature 16 celebrities living in a village where they have secret roles as either villagers or werewolves. The show is set to be hosted by Oskar Westerlin and Truls Svendsen and will premiere in 2027.
Campaign Diaries
No Brand Diaries found.
TV Rivals Join Forces for Advertising Online Store
Source: https://www.kampanje.com/premium/tv-rivaler-gar-sammen-om-nettbutikk-for-reklame/1027617
Goal: To simplify the purchasing process for TV advertising
Claim: A digital platform for easier buying of TV ads
Media: Television, Digital
Summary: Warner Bros. Discovery, Viaplay, and TV 2 have formed a historic collaboration to create a digital platform that allows advertisers to purchase TV advertising from the three broadcasters in one place, making the process easier and more attractive for media buyers. This initiative will launch with a pilot in the fall and is expected to streamline ad purchases significantly.
Campaign Diaries
No Brand Diaries found.
TV 2 and Amazon Collaborate on Rinnan Drama
Source: https://www.kampanje.com/premium/tv-2-og-amazon-spleiser-pa-rinnan-drama/1023147
Goal: To produce a new drama series
Summary: TV 2 collaborates with Amazon on the new drama series 'Rinnan', marking the first partnership between the Norwegian channel and the e-commerce giant. With Amazon covering a significant portion of the production costs of approximately 60 million kroner, the partnership aims to leverage resources while maintaining creative control. This project is seen as a trial collaboration between the two competitors, aiming to explore the potential for future joint ventures.
Campaign Diaries
No Brand Diaries found.
Increased advertising spending by 300 million
Source: https://www.kampanje.com/premium/oker-reklamekjopene-med-300-milllioner/1022110
Goal: Leverage the visibility and viewership of the Football World Cup
Claim: Football World Cup boosts media market significantly
Media: Television
Summary: The article discusses the significant impact of the Football World Cup on Norway's media market, showing a 5.4% growth in advertising revenue during the summer months, particularly in July. This increase is attributed to the excitement generated by Norway's participation in the World Cup, leading TV 2 to see a major boost in viewership and advertising revenue.
Campaign Diaries
No Brand Diaries found.
Sold TV advertising for around 400 million during the World Cup
Source: https://www.kampanje.com/premium/solgte-tv-reklame-for-rundt-400-millioner-under-fotball-vm/1021513
Goal: Increase advertising revenue during the Football World Cup
Media: Television
Summary: TV 2 experienced significant financial success during the Football World Cup, with advertising revenues estimated at around 400 million Norwegian kroner. This surge is attributed to the heightened viewer engagement and interest in the national football team, which presented unique opportunities for advertisers. As a public broadcaster, TV 2 aims to create communal experiences and engaging stories for audiences across generations.
Campaign Diaries
No Brand Diaries found.
TV 2 Abandons Major Investment: – Not a Flop
Source: https://www.kampanje.com/premium/tv-2-vraker-storsatsing-ikke-en-flopp/1021545
Goal: Explore new entertainment formats.
Media: Television
Summary: TV 2 is introducing a new program called 'Showtime' as part of its fall lineup for 2026. Program editor Trygve Rønningen expressed satisfaction with the channel's offerings despite swapping out their previous reality show 'Hotellet', which did not return for a new season this year. Rønningen emphasized the need to explore new formats in entertainment while balancing viewer demand and the costs associated with production.
Campaign Diaries
No Brand Diaries found.
Wenche makes a comeback on TV 2 in new reality series
Source: https://www.kampanje.com/medier/wenche-gjor-tv-2-comeback-i-ny-realityserie/1019970
Goal: To teach baking and dessert-making skills to celebrities
Claim: Learn the art of baking with true craftsmanship
Media: TV 2 Play, TV 2 Direkte
Summary: Wenche Andersen returns to TV 2 to lead the new entertainment program 'Bakeskolen' alongside Truls Svendsen and Eivind Hellstrøm. The show features 12 celebrities learning about baking and desserts at Borregaard Hovedgaard in Sarpsborg. The aim is to educate contestants on baking craftsmanship using quality ingredients. The show consists of 10 episodes and will premiere in October.
Campaign Diaries
No Brand Diaries found.
