Campaign Diaries
Škoda Transformed Silence into Its New Recognition
Source: https://www.media-marketing.com/vijesti/skoda-je-pretvorila-tisinu-u-svoju-novu-prepoznatljivost/
Goal: Raise awareness of the correct pronunciation of the brand name
Claim: Shhhkoda
Media: Outdoor advertising, social media, print, PR, influencer activities, television
Summary: Škoda UK launched the 'Shhhkoda' campaign to emphasize the correct pronunciation of its brand name, utilizing the Czech diacritic above the letter Š to create a memorable communication system. The campaign features a long 'Shhhhhhh' sound across various media platforms and cleverly integrates it with practical vehicle features and spaciousness in advertisements. The central film follows the propagation of the pronunciation, while social media content highlights practical details of Škoda's models.
Campaign Diaries
No Brand Diaries found.
Škoda Recurs to a Prehistoric Creature to Introduce Its New Electric Peaq
Source: https://www.reasonwhy.es/actualidad/skoda-criatura-prehistorica-ichy-presentar-nuevo-electrico-peaq
Goal: To promote the new electric vehicle
Summary: Škoda is using a prehistoric creature to introduce their new electric vehicle, the Peaq. The campaign reflects on decision-making influenced by historical symbols, emphasizing innovation and future orientation.
Campaign Diaries
No Brand Diaries found.
Why Škoda is letting a prehistoric creature lead its new era
Source: https://www.marketing-interactive.com/why-skoda-is-letting-a-prehistoric-creature-lead-its-new-era
Goal: To highlight comfort as a key feature of the new flagship electric vehicle.
Claim: Progress always starts with someone brave enough to try something new.
Media: television, digital, out-of-home, social media
Summary: Škoda has introduced an extinct prehistoric creature named Ichy as the centerpiece of its latest global campaign for the Škoda Peaq, the brand's flagship electric vehicle. The campaign emphasizes humanity's lifelong quest for comfort through Ichy's journey across a prehistoric landscape, connecting it to modern-day comfort found in the new vehicle. The campaign aims to elevate the conversation around comfort beyond just functional benefits.
Campaign Diaries
No Brand Diaries found.
Škoda turns crude graffiti at the Tour de France into spotlight for women’s peloton
Goal: Promote women’s cycling and increase visibility of the Tour de France Femmes avec Zwift
Claim: #WatchTheFemmes
Media: Race route displays, Instagram, TikTok, Facebook
Summary: Škoda and AMV BBDO have creatively transformed crude graffiti on the Tour de France route into artistic expressions promoting the women’s peloton, aligning with their support of the Tour de France Femmes avec Zwift. By utilizing stencils designed by female artists, the campaign aims to leverage the visibility of the men's race to increase viewer engagement with women's cycling.
Campaign Diaries
No Brand Diaries found.
Car You Can Park in Your Living Room: How Škoda Brings Phygital Experiences to Life
Goal: To enhance customer experience through immersive technology
Claim: Ooooh, that’s EpiQ!
Media: Apple Vision Pro, Meta Quest, virtual reality, mixed reality
Summary: Škoda has introduced a new immersive experience for the Epiq model, allowing users to explore the SUV in life-size through a headset, reflecting the brand's focus on evolving customer experiences with phygital technology. The app, developed with YORD, enables users to interact with the vehicle, change colors, and explore interiors in real time, signaling Škoda's commitment to innovate in digital engagement.
Campaign Diaries
No Brand Diaries found.
Škoda Converts Tour de France Route Into Support for Women’s Race
Source: https://www.media-marketing.com/vijesti/skoda-grafite-s-rute-toura-pretvara-u-podrsku-zenskoj-utrci/
Goal: Increase awareness of women's cycling
Claim: #WatchTheFemmes
Media: Instagram, TikTok, Facebook
Summary: Škoda, the official main partner of the Tour de France, has collaborated with AMV BBDO to promote the women's race by transforming offensive messages seen on the race route into illustrations supporting the Tour de France Femmes avec Zwift. Using creative stencils, they draw attention to the female peloton during the Tour, leveraging the visibility of the male race. The campaign highlights the stark contrast in audience sizes between the men's and women's races while promoting women's cycling visibility.
Campaign Diaries
No Brand Diaries found.