Netflix

Comments off | By · July 18, 2026

Campaign Diaries

Norway

Netflix Struggles With Advertising Revenue: – A Wake-Up Call

Brand: Netflix

Campaign: Netflix Ads Suite

Source: https://www.kampanje.com/premium/netflix-sliter-med-reklamesalget-en-vekker/1036287

Goal: To develop solutions that optimize advertising throughout the purchase funnel.

Media: Streaming services

Summary: Netflix has reduced its advertising revenue forecast for 2026, now estimating about $2.7 billion instead of the previously forecasted $3 billion. This adjustment is attributed to delays in rolling out new advertising products and integrations. Despite this, Netflix's advertising business is reportedly growing by over 80% this year. The company continues to invest in its advertising platform, aiming to simplify ad purchases and enhance targeting and measurement tools.

Campaign Diaries

No Brand Diaries found.

advertising revenue forecast streaming services

Spain

Netflix to Broadcast the 2030 World Cup

Brand: Netflix

Campaign: World Cup 2030 Broadcast

Source: https://www.marketingdirecto.com/anunciantes-general/medios/netflix-derechos-retransmitir-mundial-2030-espana-portugal

Goal: To provide exclusive live coverage of the 2030 FIFA World Cup.

Claim: Unifying sports fans through the World Cup events.

Media: Streaming platform

Summary: Netflix has secured exclusive audiovisual rights in Spain and Andorra for the 2030 FIFA World Cup, providing live coverage of all 104 matches. This edition marks the centenary of the World Cup, with Spain as one of the host countries. Netflix plans to offer comprehensive coverage, including pre-match, halftime, and post-match shows, along with a daily recap program. Bela Bajaria, Netflix's Chief Content Officer, highlights the importance of the World Cup in uniting people and expresses excitement about covering the tournament for fans.

Campaign Diaries

No Brand Diaries found.

exclusive coverage FIFA World Cup sports streaming

Spain

The Evening of the Year by Ibai Llanos will be broadcasted on Netflix

Brand: Netflix

Campaign: La Velada del Año x Netflix

Source: https://www.marketingdirecto.com/anunciantes-general/medios/la-velada-del-ano-ibai-retransmitira-netflix

Goal: Expand audience reach

Claim: The new home of La Velada del Año

Media: Netflix, Twitch, YouTube, TikTok

Summary: La Velada del Año, a boxing event hosted by Ibai Llanos, will be streamed on Netflix for the next three years starting in 2027. This marks a significant expansion for the event, which has grown from Twitch to become a large-format spectacle combining sports, music, and entertainment, attracting millions of viewers. The event will now also tap into Netflix's global audience.

Campaign Diaries

No Brand Diaries found.

boxing entertainment streaming

Spain

Netflix will retransmit the next three editions of The Evening of the Year

Brand: Netflix

Campaign: La Velada del Año

Source: https://www.reasonwhy.es/actualidad/netflix-derechos-retransmision-velada-del-ano-ibai-llanos

Goal: Promote a culture of risk in marketing

Media: Television, Streaming

Summary: Netflix will retransmit the next three editions of 'La Velada del Año', emphasizing the need to foster a culture of risk in marketing to discover better strategies.

Campaign Diaries

No Brand Diaries found.

live events marketing Netflix

Global

Media Week Awards winners 2026: Best Advertiser-Funded Programme or Entertainment

Brand: Netflix

Campaign: WSQK – The Squawk

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-best-advertiser-funded-programme-or-entertainment/4e0pevt64hrb6wsd9zgpr6rqcp

Goal: Advertiser-funded entertainment

Summary: The article reports that 'WSQK – The Squawk', created by Global and iProspect for Netflix's Stranger Things Season 5, won the gold in the Best Advertiser-Funded Programme or Entertainment category at the Media Week Awards 2026.

Campaign Diaries

No Brand Diaries found.

advertiser-funded programme entertainment awards

Spain

Netflix will exclusively broadcast the 104 matches of the 2030 World Cup in Spain and Andorra

Brand: Netflix

Campaign: World Cup 2030 Exclusive Streaming

Source: https://www.reasonwhy.es/actualidad/netflix-emitira-exclusiva-partidos-mundial-futbol-2030-espana-andorra

Goal: To promote a culture of risk in marketing strategies

Media: Streaming

Summary: Netflix will exclusively broadcast all 104 matches of the 2030 World Cup in Spain and Andorra. The focus in marketing is to encourage a culture of risk-taking to discover better strategies.

Campaign Diaries

No Brand Diaries found.

Risk Culture Sports Broadcasting streaming World Cup

Canada

New: Founders and Netflix Invite You to Kiss a Fish and Watch Below

Brand: Netflix

Campaign: Kiss a Fish and Watch Below

Source: https://www.adlatina.com/publicidad/nuevo-founders-y-netflix-invitan-a-besar-un-pez-y-ver-below

Goal: To promote the new series Below while inviting tourism to Newfoundland & Labrador

Claim: Visit Newfoundland & Labrador. All our fishermen look like this. Don't yours?

Media: Digital billboards

Summary: The campaign transforms a classic tourism promotion into an unexpected invitation to watch Netflix's new series Below. Featuring a digital billboard in Times Square with actor Josh Hartnett, it humorously connects the show with tourism by inviting people to experience Newfoundland & Labrador's local traditions, including a unique ritual of kissing a fish. The creative directors from Founders highlighted the success of the campaign in generating media buzz for the province.

Campaign Diaries

No Brand Diaries found.

advertising television tourism

Spain

Netflix incorporates selected movies and documentaries from Filmin in a new collaboration

Brand: Netflix

Campaign: Collaboration with Filmin for selected movies and documentaries

Source: https://www.reasonwhy.es/actualidad/netflix-incorpora-peliculas-documentales-seleccionados-filmin-2026

Goal: To enhance content offerings through collaboration

Summary: Netflix has partnered with Filmin to incorporate selected films and documentaries into its platform, emphasizing the creation of a consumer universe for the brand rather than just generating needs through advertising.

Campaign Diaries

No Brand Diaries found.

collaboration Documentaries Filmin Movies Netflix

Saudi Arabia

The art of creating brand experiences people remember

Brand: Netflix

Campaign: STRANGER THINGS S5 LAUNCH

Source: https://campaignme.com/the-art-of-creating-brand-experiences-people-remember/

Goal: Create memorable immersive brand experiences

Claim: The best experiences aren’t the most shared. They’re the most remembered.

Media: immersive experiences, live events

Summary: The article discusses how Enigma creates lasting brand experiences through various campaigns, including the immersive launch of NETFLIX's Stranger Things S5 in the Saudi desert, New Balance's Doha Marathon race village, Bentley's Flying Spur launch, and BMW's M Track experience in Abu Dhabi and Jeddah. It emphasizes the importance of creating memorable rather than highly shareable experiences.

Campaign Diaries

No Brand Diaries found.

brand launches immersive experiences live events

Global

Netflix and GTA 6: When advertising becomes entertainment

Brand: Netflix

Campaign: GTA 6 Promotional Feature

Source: https://www.campaignlive.co.uk/article/netflix-gta-6-when-advertising-becomes-entertainment/1968605

Goal: To promote GTA 6 through innovative advertising

Media: Video Games, Digital Advertising

Summary: The article discusses how GTA 6 is influencing advertising by introducing a new promotional feature that blends entertainment with advertising, marking a shift in how brands engage with audiences.

Campaign Diaries

No Brand Diaries found.

advertising promotion video games

Italy

Netflix also brings vertical video feeds to Italy, facilitating content selection

Brand: Netflix

Campaign: Vertical Video Feed Introduction

Source: https://brand-news.it/media/tv/netflix-porta-anche-in-italia-il-feed-di-video-verticali-che-facilita-la-scelta-di-cosa-guardare/

Goal: To enhance content discovery and user experience on mobile devices

Claim: Making content discovery faster, simpler, and more enjoyable

Media: Mobile devices

Summary: Netflix has introduced vertical video feeds in Italy and globally, following initial previews in various countries, to aid users in content discovery on smartphones. This new feature is designed to simplify the user experience by providing a faster, visually engaging way to explore a vast library of content. Users can view quick clips tailored to their interests and easily save or share content. Future updates will also include podcasts and live programs.

Campaign Diaries

No Brand Diaries found.

mobile experience user engagement video discovery

Germany

German Romantic Comedy: Netflix is Looking for Up to 4,000 Extras for Wiesn Shoot

Brand: Netflix

Campaign: Casting for Romantic Comedy

Source: https://www.horizont.net/medien/nachrichten/deutsche-romantic-comedy-netflix-sucht-bis-zu-4.000-komparsen-fuer-wiesn-dreh-235494

Goal: To cast up to 4,000 extras for a movie shoot

Media: Film Production

Summary: Netflix is looking for up to 4,000 extras for the shooting of a romantic comedy set during Wiesn, the famous Munich festival. This casting call represents an effort by Netflix to engage local talent for its productions in Germany.

Campaign Diaries

No Brand Diaries found.

casting Netflix production

Brand

Netflix Campaign: Netflix Ads Suite Source: https://www.kampanje.com/premium/netflix-sliter-med-reklamesalget-en-vekker/1036287 Goal: To develop solutions that...