Heineken

Comments off | By · July 18, 2026

Campaign Diaries

Netherlands

How Heineken, Basic-Fit, and Google Showcase During ADE

Brand: Heineken

Campaign: ADE 2023

Source: https://www.adformatie.nl/creatie/campagnes/hoe-heineken-basic-fit-en-google-uitpakken-tijdens-ade

Goal: Promote brand visibility during ADE

Claim: None specified

Media: Event sponsorship, social media, live activations

Summary: The article discusses how Heineken, Basic-Fit, and Google are showcasing their brands during the Amsterdam Dance Event (ADE), emphasizing their unique strategies to engage audiences and enhance brand presence throughout the event.

Campaign Diaries

No Brand Diaries found.

Croatia

Golden Drum 2026: LePub on Top, Heineken Wins Brand Grand Prix

Brand: Heineken

Campaign: The Pub That Refused To Die

Source: https://www.media-marketing.com/vijesti/golden-drum-2026-lepub-na-vrhu-heineken-osvojio-brand-grand-prix/

Goal: To showcase creativity and innovation in advertising

Summary: The Golden Drum International Festival of Creativity awarded a total of 137 prizes for works among 187 finalists, with Heineken winning the Brand Grand Prix for its campaign 'The Pub That Refused to Die' by LePub. The agency also received accolades for being Agency of the Year and had multiple creative directors recognized. The festival highlighted the intersection of creativity and social impact, with various awards given for initiatives promoting gender equality and social inclusion.

Campaign Diaries

No Brand Diaries found.

advertising awards creativity Heineken LePub

Netherlands

Deliciously clear Heineken brews a cloudy story

Brand: Heineken

Campaign: Troebel verhaal

Source: https://www.adformatie.nl/marketing/merkstrategie/heerlijk-helder-heineken-brouwt-een-troebel-verhaal

Goal: Promote a new product

Summary: The article discusses Heineken's new marketing campaign that presents a narrative focusing on the unique aspects and stories behind the brewing process, aiming to engage consumers with the brand's heritage and product quality.

Campaign Diaries

No Brand Diaries found.

brewing Heineken Marketing Campaign

Ireland

Heineken Ryder Cup Deal Steps Up Battle for Ireland’s Live Events Market

Brand: Heineken

Campaign: Ryder Cup Partnership

Source: https://www.adworld.ie/2026/09/03/heineken-ryder-cup-deal-steps-up-battle-for-irelands-live-events-market/

Goal: To secure pouring rights and sponsorship for the Ryder Cup 2027

Claim: Official Beer, Cider and Stout Supplier

Media: Bars, spectator village, hospitality areas, premium experience suites

Summary: Heineken Ireland has secured the drinks and pouring rights for the 2027 Ryder Cup at Adare Manor, enhancing its presence in Ireland's competitive live entertainment market and allowing its range of products to be served during the event. The agreement is a strategic move as Heineken competes for sponsorship and partnerships within Ireland's sporting events.

Campaign Diaries

No Brand Diaries found.

live events Ryder Cup sponsorship

Brazil

Heineken at Rock in Rio Brazil 2026 turns a simple ‘cheers’ into an opportunity to meet

Brand: Heineken

Campaign: The Clinker

Source: https://brand-news.it/brand/alimentari/beverage/heineken-a-rock-in-rio-brazil-2026-trasforma-un-semplice-cheers-in-unoccasione-per-conoscersi-firma-lepub/

Goal: Create real-life connections through shared musical tastes.

Claim: Transforming what people already love into common ground to meet someone new.

Media: Smart bands, Spotify, physical activations at the festival

Summary: At Rock in Rio Brazil 2026, Heineken is launching The Clinker, an activation designed by LePub and LeGarage that facilitates real-life encounters based on musical compatibility. Attendees use smart bands connected to Heineken cans and glasses to find others with similar music preferences. When they toast, their compatible tastes are revealed. Additionally, Heineken and Spotify will present The Loudest Playlist, which evolves during the festival based on audience reactions. The initiatives aim to enhance connections among attendees, highlighting the role of live events in discovering music beyond algorithms.

Campaign Diaries

No Brand Diaries found.

connections live events music technology

United States

Who is driving tonight? Heineken has included the question in the OpenTable reservation

Brand: Heineken

Campaign: There’s No Such Thing As Fine to Drive

Source: https://www.media-marketing.com/vijesti/ko-veceras-vozi-heineken-je-pitanje-ubacio-u-opentable-rezervaciju/

Goal: Promote responsible alcohol consumption

Claim: There's No Such Thing As Fine to Drive

Media: OpenTable reservation platform

Summary: Heineken has partnered with OpenTable to introduce a new step in the reservation process that allows guests to designate a sober driver for their night out. This initiative, part of the 'There’s No Such Thing As Fine to Drive' campaign, is currently being piloted in Houston. Participants can identify a driver during their reservation and receive incentives including gift cards for non-alcoholic Heineken 0.0 and potential vouchers for future transportation. This aims to encourage safer planning for nights out and foster responsible drinking habits.

Campaign Diaries

No Brand Diaries found.

incentives responsible drinking safety

Global

Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open

Brand: Heineken

Campaign: Second Serve Tickets

Source: https://www.adweek.com/creativity/heineken-will-reward-serena-williams-superfans-with-a-trip-to-the-us-open/

Goal: Engage fans through a nostalgic ticket stub submission for a chance to attend the U.S. Open.

Claim: Social connection is the real heart of our position.

Media: Advertising, Social Media

Summary: Heineken has launched the 'Second Serve Tickets' campaign in partnership with Serena Williams, encouraging fans to submit old ticket stubs for a chance to win tickets to the U.S. Open. The campaign is designed to deepen social connections among tennis fans and includes a creative advertisement by LePub NY featuring archival footage and animations. The initiative also aligns with Heineken’s larger campaign, 'Fans Have More Friends,' aiming to enhance the social experience around sporting events.

Campaign Diaries

No Brand Diaries found.

fan engagement Heineken 0.0 Social Connection Tennis

United States

Heineken pilots OpenTable program that rewards designated drivers

Brand: Heineken

Campaign: OpenTable Designated Driver Program

Source: https://www.marketingdive.com/news/heineken-pilots-opentable-program-that-rewards-designated-drivers/826292/

Goal: Reward designated drivers and promote nonalcoholic beer

Claim: Designated drivers are the heroes of the night

Media: OpenTable

Summary: Heineken has launched a pilot program in partnership with OpenTable aimed at rewarding designated drivers, inspired by the finding that many Americans do not consider safe ride options when making restaurant reservations. The program includes a pre-experience survey and offers vouchers or gift cards to participants. This initiative is designed to promote responsible drinking and the consumption of nonalcoholic beer.

Campaign Diaries

No Brand Diaries found.

designated driver nonalcoholic beer responsible consumption

Ireland

Heineken Celebrates Cannes Success with Homecoming Event

Brand: Heineken

Campaign: The Pub That Refused To Die

Source: https://www.adworld.ie/2026/07/17/heineken-celebrates-cannes-success-with-homecoming-event/

Goal: To encourage communities to take action to save their local pubs.

Claim: Pubs are at the heart of social connection.

Media: Documentary film, earned media, community events

Summary: Heineken Ireland celebrated its success at the Cannes Lions Festival with a homecoming event for the award-winning campaign 'The Pub That Refused To Die,' which highlights the efforts of the Kilteely community in saving their local pub, emphasizing the importance of pubs in social connections and community life.

Campaign Diaries

No Brand Diaries found.

community engagement documentary Social Connection

Brazil

To watch: top 10 Ibero-American campaigns awarded at Cannes

Brand: Heineken

Campaign: Could have been a Heineken

Source: https://www.adlatina.com/publicidad/para-ver-top-10-de-las-campaas-iberoamericanas-premiadas-en-cannes

Goal: To create a memorable brand experience.

Media: Social, Brand Experience, Activation, Media, Direct, Outdoor, Audio & Radio

Summary: The article lists the top 10 Ibero-American campaigns awarded at Cannes Lions 2026, highlighting various campaigns from Brazil, Peru, Mexico, Puerto Rico, and Spain, ranked by their points. Each entry includes campaign details, brands, agencies, and the countries involved.

Campaign Diaries

No Brand Diaries found.

advertising Cannes Lions Ibero-American campaigns

Estonia

CASE STUDY | How Heineken Turned a Deficiency into Its Best PR Campaign

Brand: Heineken

Campaign: null

Source: https://www.bestmarketing.ee/uudised/2026/06/25/case-study-kuidas-heineken-defitsiidist-oma-parima-pr-kampaania-tegi

Goal: To turn a deficiency into a successful PR campaign

Summary: The article discusses how Heineken transformed a deficiency into one of its best PR campaigns, highlighting Best Marketing as a leading marketing news portal in Estonia. It invites readers to subscribe to their newsletter for important news.

Campaign Diaries

No Brand Diaries found.

Heineken marketing PR campaign

Brand

Heineken Campaign: ADE 2023 Source: https://www.adformatie.nl/creatie/campagnes/hoe-heineken-basic-fit-en-google-uitpakken-tijdens-ade Goal: Promote brand visibility during ADE Claim:...