Burger King

Comments off | By · July 18, 2026

Campaign Diaries

Sweden

Norwegian-Swedish Rivalry in Burger King’s Campaign

Brand: Burger King

Campaign: How Much Can You Handle?

Source: https://www.resume.se/marknadsforing/kampanj/northug-och-halfvarsson-mots-igen-nu-over-burger-kings-hetaste-burgare/

Goal: Highlight the new tabasco sauce

Claim: How much can you handle?

Media: Television and online video

Summary: Burger King's latest campaign rekindles the Norwegian-Swedish rivalry as athletes Petter Northug and Calle Halfvarsson compete not on ski tracks, but over who can handle the spiciness of the chain's new tabasco sauce. The campaign features a duel highlighting their competitive spirit, with Halfvarsson commenting on the fun of competing in a different context this time.

Campaign Diaries

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advertising food rivalry sauce

Artificial Intelligence and Creativity: The Value of Human Judgment

Brand: Burger King

Campaign: Million Dollar Whopper

Source: https://ipmark.com/inteligencia-artificial-creatividad-criterio-humano-monks/

Goal: Encourage customer creativity in building their own burger

Claim: Have It Your Way

Summary: The article discusses the impact of artificial intelligence on advertising creativity and emphasizes the importance of human judgment in utilizing technology effectively. It highlights Burger King's use of AI in the Million Dollar Whopper campaign, where customers could create their own burgers under clear brand guidelines, contrasting with Toys 'R' Us's AI-created film that felt distant due to the lack of human oversight.

Campaign Diaries

No Brand Diaries found.

advertising artificial intelligence creativity

Portugal

Burger King Joins Dragon Ball Super with Six Collectible Figures

Brand: Burger King

Campaign: Collaboration with Dragon Ball Super

Source: https://www.imagensdemarca.pt/artigo/burger-king-junta-se-a-dragon-ball-super-com-seis-figuras-colecionaveis/

Goal: To connect the brand's flavors with a multi-generational universe recognized for its characters and action stories.

Media: in-store, Takeaway, Drive Thru, Home Delivery

Summary: Burger King has partnered with Toei Animation to launch a limited edition collaboration featuring six collectible figures and exclusive t-shirts inspired by the Dragon Ball Super universe. Available until October 19, customers can choose between the collectibles or t-shirts with the new Super Saiyan Menus. The collaboration also includes a new seasoning for fries inspired by Dragon Ball. The collection is available in all Burger King restaurants in Portugal as well as through takeaway and delivery channels.

Campaign Diaries

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collaboration collectibles Dragon Ball Super

United States

Burger King Launches Limited Edition Dragon Ball Super Menu

Brand: Burger King

Campaign: Dragon Ball Super Power Up Pack

Source: https://brand-news.it/brand/alimentari/food/burger-king-lancia-il-menu-dragon-ball-super-in-edizione-limitata/

Goal: Engage fans with a fun menu inspired by Dragon Ball Super

Summary: Burger King has announced a new collaboration with Toei Animation to launch limited edition menus and surprises dedicated to Dragon Ball Super. The 'Dragon Ball Super Power Up Pack' includes chicken nuggets, a Dragon Ball Burst lemonade, fries, and collectible figurines in select countries including the US. The special packaging and themed crown add to the exclusive experience, aimed at providing families a fun way to engage with a beloved franchise.

Campaign Diaries

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Burger King Dragon Ball Super limited edition

France

Burger King Creates Alchemy Between Paul Pairet and Michel Sarran

Brand: Burger King

Campaign: null

Source: https://pub.be/fr/burger-king-cree-lalchimie-entre-paul-pairet-et-michel-sarran/

Goal: To create a unique culinary experience

Summary: Burger King creates a collaborative culinary experience between chefs Paul Pairet and Michel Sarran, showcasing innovative dishes and cooking techniques.

Campaign Diaries

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culinary collaboration innovation

Brazil

Preview: Zurda Global, Conciergency, and Burger King Ignite the Power of Fire

Brand: Burger King

Campaign: The Power of Fire

Source: https://www.adlatina.com/publicidad/preestreno-zurda-global-conciergency-y-burger-king-encienden-el-poder-del-fuego

Goal: To highlight the epic quality of cooking with fire

Claim: Everything cooked over an open flame has a flavor that no other cooking method can imitate

Media: Television, digital media, social networks, outdoor advertising

Summary: The campaign, launched recently in Brazil and Chile, emphasizes that fire transforms the ordinary into the extraordinary. It's the first collaboration between Zurda Global and Conciergency for Burger King, focusing on creating immersive brand experiences that resonate with the brand's identity. The campaign aims to celebrate the unique flavors of fire-cooked food and engage customers in a memorable way.

Campaign Diaries

No Brand Diaries found.

advertising campaign Burger King Fire Cooking

New Zealand

Burger King’s new positioning claims ‘the burgers are better’

Brand: Burger King

Campaign: The burgers are better

Source: https://stoppress.co.nz/campaigns/burger-kings-new-positioning-claims-the-burgers-are-better/

Goal: Reposition Burger King to emphasize improved burger quality and customer experience.

Claim: the burgers are better

Media: cinema, reality TV, live sport, sponsorships, social creator channels, gaming, out of home

Summary: Burger King has launched a major strategic repositioning campaign titled 'The burgers are better', developed by Pitchblack Partners. This initiative aims to enhance the customer experience through restaurant refurbishments and a focus on product quality, with the core message based on research indicating that consumers believe Burger King's burgers taste better. The campaign involves diverse media channels to create contextually relevant advertisements.

Campaign Diaries

No Brand Diaries found.

brand repositioning burger quality customer experience

Portugal

Mustache Entitles You to Dessert: Burger King Launches Challenge to the Portuguese

Brand: Burger King

Campaign: Bigode dá direito a sobremesa

Source: https://www.imagensdemarca.pt/artigo/bigode-da-direito-a-sobremesa-burger-king-lanca-desafio-aos-portugueses/

Goal: Encourage participation in the mustache trend

Claim: Rende-te ao bigode

Media: Drive-thrus

Summary: Burger King is challenging the Portuguese to grow mustaches as part of a campaign linked to the Mr. P character from Pringles. From August 11 to 17, customers who purchase a Pringles Sour Creamy menu at participating drive-thrus can show off their mustache—real, fake, or drawn—to receive a free King Fusion. The campaign aims to create a fun interaction and brand experience at the point of sale.

Campaign Diaries

No Brand Diaries found.

Burger King interactive campaign Pringles promotion

France

Burger King France puts its Baby Burgers in pizza boxes to make a splash during football nights

Brand: Burger King

Campaign: Baby Burgers in Pizza Boxes

Source: https://www.reasonwhy.es/actualidad/burger-king-baby-burgers-cajas-pizza-colarse-noches-futbol

Goal: Engage football fans during game nights

Summary: Burger King France is promoting its Baby Burgers by packaging them in pizza boxes to attract attention during football nights. This innovative approach aims to blend the excitement of football with their food offering.

Campaign Diaries

No Brand Diaries found.

fast food football marketing

Paraguay

Mauricio Alfaro: ‘I find it valuable that smaller markets start to gain more visibility’

Brand: Burger King

Campaign: Stay Unhidden

Source: https://www.adlatina.com/publicidad/mauricio-alfaro-me-parece-valioso-que-mercados-mas-pequeos-empiecen-a-tener-mayor-visibilidad

Goal: To create culturally relevant and conversation-starting ideas.

Claim: Understanding local culture and humor.

Media: Traditional and experiential media

Summary: Mauricio Alfaro, the CEO of Garabato Creative Agency, highlighted the agency’s top campaigns, such as 'Stay Unhidden', which addresses current tensions and shows sensitivity; 'BK Lomiteros', which connects Burger King with Paraguayan culture; 'Pizza Table Collection', which transforms communication into an experience; and 'SENATUR Porcentajes', which enhances Paraguay's image. Alfaro emphasized the importance of creativity that resonates locally while aspiring for a regional impact.

Campaign Diaries

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advertising creativity Cultural relevance

Burger King becomes Boomer King for the menu dedicated to those who were young in the 80s and 90s

Brand: Burger King

Campaign: Boomer King

Source: https://brand-news.it/brand/alimentari/food/burger-king-diventa-boomer-king-per-il-menu-dedicato-a-chi-era-giovane-negli-anni-80-90/

Goal: Appeal to nostalgia and humor for adults who were young in the 80s and 90s

Summary: Burger King launches the Boomer King, a new menu aimed at adults, with a campaign by Buzzman that mixes nostalgia with lighthearted teasing.

Campaign Diaries

No Brand Diaries found.

adult menu nostalgia

United States

Burger King rolls out Whopper Guarantee as part of turnaround effort

Brand: Burger King

Campaign: Whopper Guarantee

Source: https://www.marketingdive.com/news/burger-king-rolls-out-whopper-guarantee-as-part-of-turnaround-effort/825562/

Goal: To improve customer satisfaction and address feedback

Claim: We’re Here to Help

Media: linear TV, connected TV, YouTube, social

Summary: Burger King is enhancing its brand elevation efforts with the Whopper Guarantee and the introduction of Your Way Champions. The Whopper Guarantee allows dissatisfied customers to have their burger remade and receive a coupon for a free Whopper. This initiative is part of a broader response to customer feedback and is featured in a new advertisement. The campaign aims to foster better customer relations and has already contributed to sales growth.

Campaign Diaries

No Brand Diaries found.

customer satisfaction fast food marketing

Brand

Burger King Campaign: How Much Can You Handle? Source: https://www.resume.se/marknadsforing/kampanj/northug-och-halfvarsson-mots-igen-nu-over-burger-kings-hetaste-burgare/ Goal: Highlight the new tabasco...