Campaign Diaries
Mauricio Alfaro: ‘I find it valuable that smaller markets start to gain more visibility’
Goal: To create culturally relevant and conversation-starting ideas.
Claim: Understanding local culture and humor.
Media: Traditional and experiential media
Summary: Mauricio Alfaro, the CEO of Garabato Creative Agency, highlighted the agency’s top campaigns, such as 'Stay Unhidden', which addresses current tensions and shows sensitivity; 'BK Lomiteros', which connects Burger King with Paraguayan culture; 'Pizza Table Collection', which transforms communication into an experience; and 'SENATUR Porcentajes', which enhances Paraguay's image. Alfaro emphasized the importance of creativity that resonates locally while aspiring for a regional impact.
Campaign Diaries
No Brand Diaries found.
Burger King becomes Boomer King for the menu dedicated to those who were young in the 80s and 90s
Goal: Appeal to nostalgia and humor for adults who were young in the 80s and 90s
Summary: Burger King launches the Boomer King, a new menu aimed at adults, with a campaign by Buzzman that mixes nostalgia with lighthearted teasing.
Campaign Diaries
No Brand Diaries found.
Burger King rolls out Whopper Guarantee as part of turnaround effort
Goal: To improve customer satisfaction and address feedback
Claim: We’re Here to Help
Media: linear TV, connected TV, YouTube, social
Summary: Burger King is enhancing its brand elevation efforts with the Whopper Guarantee and the introduction of Your Way Champions. The Whopper Guarantee allows dissatisfied customers to have their burger remade and receive a coupon for a free Whopper. This initiative is part of a broader response to customer feedback and is featured in a new advertisement. The campaign aims to foster better customer relations and has already contributed to sales growth.
Campaign Diaries
No Brand Diaries found.
Gen Z perspectives: Nostalgic clicks, Haaland and Norwegian Air’s logo swap
Goal: Encourage customers to capture everyday moments
Summary: Burger King Malaysia has launched a nostalgic marketing campaign titled 'Vibe check with KingCam mini camera', encouraging customers to capture everyday moments with a limited-edition mini camera that is available for purchase alongside selected meal bundles in collaboration with Coca-Cola.
Campaign Diaries
No Brand Diaries found.
Iwo Zakowski: From Burger King to MTG’s Midcore District
Goal: Highlight the quality and freshness of their ingredients
Summary: Iwo Zakowski, who previously worked at Burger King and Supercell, has taken on the role of marketing director for MTG's midcore portfolio. He is recognized for his involvement in the award-winning 'The Moldy Whopper' campaign, which became 2020's most awarded campaign. Zakowski emphasizes the importance of creativity in marketing and brings experience from diverse industries to his new position.
Campaign Diaries
No Brand Diaries found.
Burger King Breaks with El Xokas After His Controversial Remarks
Goal: To promote the Grand King burger through influencer marketing
Summary: Burger King has canceled its collaboration with streamer El Xokas due to his controversial remarks that do not align with the brand's values. The campaign 'Grand King' will continue with other influencers, as El Xokas made offensive statements during a livestream. The fast-food chain aims to clarify that his comments do not represent their brand.
Campaign Diaries
No Brand Diaries found.