Campaign Diaries
The Coca-Cola crowned eCommerce Brand of the Year at Asia eCommerce Awards 2025
Goal: To excel in eCommerce branding and marketing
Claim: eCommerce Brand of the Year
Media: Online and eCommerce platforms
Summary: The Coca-Cola Company won 'eCommerce Brand of the Year' at the Asia eCommerce Awards 2025, outpacing Nestlé with multiple accolades. Its successful campaigns, including 'Coke&Go' and 'Philippines Christmas 2024 with foodpanda', collectively dominated multiple categories, showcasing Coca-Cola's innovative approach in eCommerce.
Campaign Diaries
No Brand Diaries found.
After Ten Years: Coca-Cola Becomes a Bundesliga Sponsor Again
Goal: Increase brand visibility in sports
Summary: Coca-Cola has announced that it will become a sponsor of the Bundesliga after a ten-year hiatus. This return to sponsorship aims to enhance the brand's visibility and engagement within the popular football league.
Campaign Diaries
No Brand Diaries found.
How Brands Marked This Year’s Tour de France
Goal: To unify brand presence
Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.
Campaign Diaries
No Brand Diaries found.
Why would a recognisable brand like Coca-Cola need a refresh?
Source: https://www.marketing-interactive.com/why-would-a-recognisable-brand-like-coca-cola-need-a-refresh
Goal: Ensure brand consistency across various markets
Claim: One recognisable brand experience
Summary: Coca-Cola has introduced a global visual identity refresh aimed at creating a clearer and more consistent brand experience across over 200 markets. This subtle update reinforces the brand’s core elements rather than reinventing them, highlighting the importance of maintaining brand equity in a competitive landscape.
Campaign Diaries
No Brand Diaries found.
Coca-Cola reinforces global visual identity with new image for over 200 markets
Goal: To create a consistent visual identity across all consumer touchpoints
Claim: New Image. The Same Flavor
Media: Digital platforms, packaging, retail
Summary: Coca-Cola is implementing a new global visual identity system to reinforce iconic brand elements and create a more consistent consumer experience across more than 200 markets, including Portugal. The campaign titled 'New Image. The Same Flavor' aims for every expression of the brand to be instantly recognizable as Coca-Cola. The transition will occur gradually, allowing the old and new designs to coexist temporarily as the products are distributed. A new Brand Center and design tools have been developed to support this implementation, with creative collaboration from multiple agencies.
Campaign Diaries
No Brand Diaries found.
Coca-Cola Opens a Beach in Milan. Bombrini: ‘We Want People to Live the Brand’
Goal: To create immersive experiences that strengthen the bond between the brand and consumers
Claim: We want people to live the brand
Media: Live experiences, social media
Summary: Coca-Cola launches a new brand identity through the Lido Coca-Cola event at the Biblioteca degli Alberi in Milan, focusing on immersive experiences to connect with consumers. The activation showcases the brand's redesigned visual elements while celebrating summer and social interactions, highlighting a shift in marketing towards experiential storytelling.
Campaign Diaries
No Brand Diaries found.
Coca-Cola refreshes its look without rewriting the recipe
Source: https://www.marketing-interactive.com/coca-cola-refreshes-its-look-without-rewriting-the-recipe
Goal: To create greater consistency across marketing and packaging
Claim: Coca-Cola is one of the most recognised brands in the world
Media: Digital touchpoints, packaging, retail environments
Summary: Coca-Cola has introduced a new global visual identity system to enhance consistency across its marketing and packaging in over 200 markets. The refresh emphasizes the brand's core visual elements and includes updates to Coca-Cola zero sugar packaging. A new immersive brand center and AI-powered design tools will support the rollout, aiming to ensure brand governance and consistency.
Campaign Diaries
No Brand Diaries found.
Outdoor Advertising: Coca-Cola and ‘The Odyssey’ Open New OOH Location with Verkehrsbüro XXL
Goal: To launch a new OOH advertising location
Media: OOH
Summary: Coca-Cola has inaugurated a new out-of-home advertising location called 'The Odyssey' in collaboration with Verkehrsbüro XXL. This initiative aims to enhance Coca-Cola's visibility and engagement in the outdoor advertising landscape.
Campaign Diaries
No Brand Diaries found.
Coca-Cola Changes Its Visual Image Worldwide (and the Cans and Bottles You Buy in Uruguay Will Look Different)
Goal: To make Coca-Cola products unmistakably recognizable worldwide
Claim: Coca-Cola is one of the most recognized brands in the world
Media: Digital experiences, packaging
Summary: The Coca-Cola Company launched a global visual identity refresh that is being rolled out in Latin America, including Uruguay, enhancing the iconic red and white palette, emphasizing its historic Spencerian typography, and introducing more prominent branding for Coca-Cola Zero Sugar. The aim is to ensure consistency and clarity in the brand's appearance across over 200 markets.
Campaign Diaries
No Brand Diaries found.
Coca-Cola chooses Spain to present its new global image in Europe
Source: https://www.reasonwhy.es/actualidad/coca-cola-elige-espana-presentar-europa-nueva-imagen-global
Goal: To present their new global image to Europe
Summary: Coca-Cola has chosen Spain to unveil its new global image for the European market. The campaign emphasizes the importance of their branding and strategy in response to digital advertising trends.
Campaign Diaries
No Brand Diaries found.
Advertisements Created with AI: Keys to Achieving Success Without Risks
Goal: Engage audiences with the holiday spirit
Claim: Tradition and craftsmanship
Media: Television, Online
Summary: The article discusses the impact of artificial intelligence in advertising, highlighting Coca-Cola's recent holiday campaigns that faced mixed reactions. While the brand attempted to modernize its iconic advertisement 'Holidays are coming' using AI, it raised concerns over authenticity and warmth. The article also mentions the recognition of Ogilvy’s campaign for Cruzcampo which successfully used deepfake technology.
Campaign Diaries
No Brand Diaries found.
Coca-Cola Unveils a New Global Visual Identity
Source: https://www.marketingdirecto.com/anunciantes-general/coca-cola-nueva-identidad-visual-global-wpp
Goal: To reinforce the brand's visual identity and coherence globally.
Claim: This evolution honors our legacy while projecting the brand into the future.
Media: Marketing campaigns, packaging, digital experiences.
Summary: Coca-Cola is introducing a new visual identity to enhance brand consistency while maintaining its iconic essence, executed by WPP. The new design focuses on reinforcing the brand's historical personality and offers a unified experience across all markets. Starting in Spain, the campaign aims to improve consumer connection through subtle adjustments and emphasizes the traditional red color and Spencerian typography.
Campaign Diaries
No Brand Diaries found.