Vodafone

Comments off | By · July 25, 2026

Campaign Diaries

Czech Republic

Czechs Do Not Know What Deepfake Is, But They Believe They Can Recognize It. If Not, Vodafone Is Here

Brand: Vodafone

Campaign: Verify

Source: https://www.mam.cz/novinky/analyzy-a-data/2026-10/poznate-ai-deepfake-podvadet-nebylo-nikdy-jednodussi/

Goal: To help users identify manipulated content

Summary: A study by Ipsos for Vodafone reveals that over half of Czechs believe they can recognize deepfake videos, although only a third understand the term. Vodafone is launching the Verify app to help detect manipulated media as trust in digital communication is increasingly challenged by AI advancements.

Campaign Diaries

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AI deepfake digital communication manipulated content

Ireland

Vodafone offers SMEs pitchside ads

Brand: Vodafone

Campaign: Support for Ireland Women’s Rugby Team

Source: https://marketing.ie/vodafone-offers-smes-pitchside-ads/

Goal: To support and promote women's rugby in Ireland

Claim: Team of Us

Summary: Vodafone Ireland has become the main sponsor of the Ireland Women’s Rugby Team, replacing Aon. This marks the first time Vodafone's branding will appear on the front of the women's jersey, as part of its ongoing partnership with the Irish Rugby Football Union that began with the men's team in 2016. The campaign emphasizes the inclusivity of rugby and the sense of community it fosters.

Campaign Diaries

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Rugby sponsorship Vodafone women's sports

Portugal

Vodafone Customers Will Be Able to Hire Security Services from Prosegur Alarms

Brand: Vodafone

Campaign: Security Services Partnership

Source: https://www.imagensdemarca.pt/artigo/clientes-vodafone-vao-poder-contratar-servicos-de-seguranca-da-prosegur-alarms/

Goal: To offer combined telecommunication and security services to customers

Claim: Expand service ecosystem with specialized security offerings

Media: Commercial channels of Vodafone

Summary: Vodafone Portugal and Prosegur Alarms have partnered to provide monitored security services through Vodafone's commercial channels. This new offering will be available in the coming weeks to both existing and new customers, featuring special conditions. This initiative aims to combine telecommunications with security services, reflecting Vodafone's ambition to diversify its service ecosystem.

Campaign Diaries

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partnership security services telecommunications

Germany

From Witnesses’ Memories Came the Image of the First Goal of the Bundesliga

Brand: Vodafone

Campaign: The Unseen Goal

Source: https://www.media-marketing.com/vijesti/iz-sjecanja-svjedoka-nastala-je-slika-prvog-gola-bundeslige/

Goal: To reconstruct the first goal in Bundesliga history using AI and historical data.

Media: Digital channels, social media, print, football podcasts, LED panels, large screens, YouTube

Summary: Vodafone and Borussia Dortmund have collaborated on a project called The Unseen Goal, which aims to reconstruct the first-ever goal in Bundesliga history using artificial intelligence and extensive archival research. The campaign analyzes data and testimonies from the event to create a visual representation of the moment that was never captured on camera. The reconstruction premiered on August 29 at the BORUSSEUM, and it also gained significant visibility through various media channels.

Campaign Diaries

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artificial intelligence Borussia Dortmund Bundesliga Football Historical Reconstruction Vodafone

Portugal

When Music Eclipses Mentalities

Brand: Vodafone

Campaign: V. Cast – A Genre of Conversation

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-eclipsa-mentalidades/

Goal: To create meaningful experiences and connect with social issues.

Media: Podcasts

Summary: At the Vodafone Paredes de Coura festival, Vodafone combines music with reflections on important societal issues by introducing 'V. Cast – A Genre of Conversation', featuring podcasts from Grupo Impresa that focus on themes such as misogyny, gender equality, and inclusion. The initiative aims to position Vodafone as a brand that engages with the public's values and concerns.

Campaign Diaries

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music festival podcasts social issues

Germany

AI Reconstruction: Vodafone and BVB Visualize the First Bundesliga Goal from 1963

Brand: Vodafone

Campaign: KI-Rekonstruktion

Source: https://www.horizont.net/marketing/nachrichten/ki-rekonstruktion-vodafone-und-der-bvb-visualisieren-das-erste-bundesliga-tor-von-1963-235578

Goal: Visualize the first Bundesliga goal from 1963

Summary: Vodafone and Borussia Dortmund (BVB) have collaborated to visualize the first-ever Bundesliga goal scored in 1963 using artificial intelligence technology as part of a campaign to celebrate football history.

Campaign Diaries

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AI Bundesliga football history Vodafone

Ireland

Vodafone Marks 25 Years with Red Bench Series from Folk VML

Brand: Vodafone

Campaign: Red Bench Series

Source: https://www.adworld.ie/2026/08/28/vodafone-marks-25-years-with-red-bench-series-from-folk-vml/

Goal: To celebrate 25 years in the Irish market by highlighting the importance of personal connections through communication.

Claim: Celebrating the remarkable impact of personal communication.

Media: Social media

Summary: Vodafone Ireland has launched the 'Red Bench Series' campaign to commemorate its 25 years in the Irish market. The campaign features well-known Irish personalities sharing impactful personal stories on a red bench, symbolizing connection. It reflects on how communication technology has evolved while the significance of personal connection remains constant.

Campaign Diaries

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communication Ireland personal connection Vodafone

Portugal

Vodafone Takes Young Girls to Experience a Day as Professional Footballers

Brand: Vodafone

Campaign: Vodafone Primeira Supertaça

Source: https://www.imagensdemarca.pt/artigo/vodafone-leva-jovens-raparigas-a-viver-um-dia-como-futebolistas-profissionais/

Goal: Encourage young girls to pursue a future in football.

Media: Digital platforms

Summary: Vodafone launched the 'Vodafone Primeira Supertaça' initiative in partnership with the Portuguese Football Federation to provide young girls with an immersive experience inspired by professional football competitions. This action aims to combat the trend of girls quitting sports during adolescence, offering personalized equipment, official officiating, and a celebratory atmosphere. The initiative also aims to impact the confidence and development of young female athletes by showcasing the importance of recognition and opportunities. The experience will continue with an invitation for participants to attend the Vodafone Women's Super Cup.

Campaign Diaries

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Football women empowerment youth development

Ireland

The Irish Marketing Podcast: From the Stoney Grey Soil to Leafy Ballsbridge

Brand: Vodafone

Campaign: The Team of Us

Source: https://www.adworld.ie/2026/08/14/the-irish-marketing-podcast-from-the-stoney-grey-soil-to-leafy-ballsbridge/

Goal: Support rugby through sponsorship

Summary: The latest episode of The Irish Marketing Podcast features Karl Waters, the chief creative officer at Folk VML, reflecting on his career and various influential campaigns, including Vodafone's rugby sponsorship initiative 'The Team of Us' and An Post’s Adress Point initiative. He shares insights on the creative industry, emphasizing the importance of resilience and adaptability.

Campaign Diaries

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advertising marketing sponsorship

Global

Vodafone serves up ace Wimbledon activation

Brand: Vodafone

Campaign: Wimbledon Activation

Source: https://www.campaignlive.co.uk/article/vodafone-serves-ace-wimbledon-activation/1967416

Goal: Showcase the strength and speed of 5G service

Summary: Vodafone has created a large robot to demonstrate the capabilities of its latest 5G service during the Wimbledon tournament.

Campaign Diaries

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5G Vodafone Wimbledon

Portugal

When the Sky Aligns with Music: Vodafone Paredes de Coura is Back

Brand: Vodafone

Campaign: Vodafone Paredes de Coura

Source: https://www.imagensdemarca.pt/artigo/quando-o-ceu-se-alinha-com-a-musica-vodafone-paredes-de-coura-esta-de-volta/

Goal: Enhance festival experience through technology and engagement.

Media: podcasts, live concerts, promotional activities

Summary: Vodafone returns as the main sponsor and technology partner for the Vodafone Paredes de Coura festival, focusing on enhancing network infrastructure and offering new public experiences. The campaign includes the introduction of live podcasts addressing social topics, intimate concerts at unexpected locations, and a prize initiative linked to their loyalty program. Their strategy aims to integrate Vodafone into the festival’s experience without overshadowing its identity.

Campaign Diaries

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gender equality inclusion music festival sponsorship technology

Germany

Fiber Optic Campaign: This is the First Work of Publicis for Vodafone

Brand: Vodafone

Campaign: Glasfaser Campaign

Source: https://www.horizont.net/agenturen/nachrichten/glasfaser-kampagne-das-ist-die-erste-arbeit-von-publicis-fuer-vodafone-235353

Goal: Promote fiber optic internet

Summary: The article discusses the first campaign created by Publicis for Vodafone, focusing on promoting their fiber optic internet services in Germany. It highlights the strategic objectives behind the campaign and the creative approach taken to resonate with the target audience.

Campaign Diaries

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advertising fiber optic

Brand

Vodafone...