Brand Tracker

Source: https://www.adada.lu/2023/12/decarbonisation-enovos-soutient-les-bonnes-resolutions-pour-2024-avec-binsfeld/

Goal: Promote decarbonization efforts

Claim: Support good resolutions

Summary: Enovos is backing positive resolutions for the year 2024, focusing on decarbonization and promoting sustainable practices through a campaign in collaboration with the agency binsfeld – adada.

Source: https://www.adworld.ie/2026/07/31/mercedes-benz-returns-as-sponsor-of-rtes-the-traitors-ireland/

Goal: To enhance brand visibility and connection with audiences through sponsorship of a popular TV show.

Claim: Commitment to delivering unparalleled luxury, performance and an exceptional brand experience.

Media: RTÉ One, RTÉ Player

Summary: Mercedes-Benz Ireland has renewed its sponsorship of the reality TV series The Traitors Ireland for its second season, continuing to feature their GLC SUVs throughout the show as part of the contestants' journeys and strategy discussions, thereby enhancing brand visibility and engagement.

Source: https://www.adworld.ie/2026/07/31/blackrock-health-to-sponsor-newstalks-weather-updates/

Goal: To build awareness of Blackrock Health's hospitals and healthcare services.

Claim: Helping people access trusted healthcare from the experts.

Media: Newstalk radio station

Summary: Blackrock Health has become the sponsor of Newstalk Weather through a 12-month agreement, brokered by Media Central and Core Sponsorship. This partnership aims to give Blackrock Health national reach and frequent exposure, promoting its healthcare services and facilities. The sponsorship aligns well with Newstalk's values and provides a credible environment for audience connection.

Source: https://www.adworld.ie/2026/07/31/out-look-guinness-storehouse-lets-summer-flow-across-dublin/

Goal: Connect the attraction with the movement, energy, and social life of Dublin during the summer.

Claim: Summer in Dublin. It all flows from here.

Media: Out of Home (OOH) formats, digital screens, murals

Summary: The Guinness Storehouse launched a summer campaign across Dublin that employs various out-of-home formats to enhance its visibility and connection to the city's vibrant social scene. With a message emphasizing the summer experience in Dublin, the campaign starts at Dublin Airport and extends throughout the city, also featuring a specific focus on Thursday evenings to engage audiences planning their social activities. A colorful mural in South William Street further embodies the campaign's visual identity.

Source: https://www.kampanje.com/premium/matte-trekke-reklamefilm-etter-himmelbla-bruk/1016424

Goal: Promote Bosse character and increase brand recognition

Media: Television

Summary: The grocery chain Obs successfully launched a commercial featuring the Bosse character, played by Edward Schultheiss, known for his role in the popular Norwegian series 'Himmelblå'. They created a tribute film linking Bosse and 'Himmelblå', which initially surprised NRK, the channel broadcasting 'Himmelblå', as they were not informed about its use in advertising. The commercial was aired for three weeks but was pulled after two weeks due to discussions with NRK. Obs and WAL have worked together on advertising since 2022 and consolidated their agency services in early 2024.

Source: https://www.kampanje.com/medier/staten-reagerer-pa-schibsted-grep/1016504

Goal: To introduce a new advertising payment model for users who opt out of data sharing

Claim: Users must pay to avoid personalized advertising

Media: Digital newspapers

Summary: Schibsted has introduced a controversial advertising model where users have to pay if they choose not to share their data while reading Schibsted newspapers. The Department's Security and Service Organization (DSS) criticized this policy, arguing it compels employees to pay to avoid personalized ads, raising concerns about privacy compliance. After backlash, Schibsted's communication chief stated they are working on a solution to allow employers to cover these costs for employees dodging personalized advertising.

Source: https://www.kampanje.com/premium/native-liker-try-grep-men-kommer-med-stikk-unodvendig-a-bygge/1016456

Goal: To simplify ad production and media placement

Claim: We are made for Norwegian and Nordic reality

Media: Norwegian editor-controlled media

Summary: Try has launched a new AI platform called Svipp, designed to simplify the process of ad production and media placement in Norway. This launch follows the earlier introduction of Native, another AI platform led by Benjamin Bekken. The goal of Svipp is to enhance the placement of advertising revenue in Norwegian editorial media while maintaining the brand's existing identity and strategy, as opposed to generating ads from scratch. The platform is seen as essential for the Norwegian market, where there is a growing interest in artificial intelligence.

Source: https://www.marketing-interactive.com/bca-named-marketer-of-the-year-at-mea-indonesia-for-the-third-year-running

Goal: Elevate brand awareness and marketing excellence

Media: Various media channels including digital and influencer marketing

Summary: Bank Central Asia (BCA) has been recognized as the 'Marketer of the Year' at the Marketing Excellence Awards Indonesia for the third consecutive year, winning multiple awards across various categories for their standout campaigns developed in collaboration with several agencies.

Source: https://www.marketing-interactive.com/the-coca-cola-company-crowned-ecommerce-brand-of-the-year-at-the-asia-ecommerce-awards-2025

Goal: To excel in eCommerce branding and marketing

Claim: eCommerce Brand of the Year

Media: Online and eCommerce platforms

Summary: The Coca-Cola Company won 'eCommerce Brand of the Year' at the Asia eCommerce Awards 2025, outpacing Nestlé with multiple accolades. Its successful campaigns, including 'Coke&Go' and 'Philippines Christmas 2024 with foodpanda', collectively dominated multiple categories, showcasing Coca-Cola's innovative approach in eCommerce.

Source: https://www.marketing-interactive.com/stanchart-hk-wins-big-at-marketing-excellence-awards-hk-2025

Goal: To transform global sponsorship into exclusive experiences and spark pride and belonging.

Claim: Now is Our Time

Media: Out-of-home (OOH), TV

Summary: Standard Chartered Bank (Hong Kong) won the title of Marketer of the Year at the Marketing Excellence Awards 2025, securing nine awards for various campaigns, including the standout 'Unstoppable Reds: From Anfield to Hong Kong'. This campaign aimed to leverage the bank's long-standing partnership with Liverpool FC, offering unique experiences to clients and fostering community connections through football events in Hong Kong.

Source: https://www.marketing-interactive.com/have-you-spotted-spider-man-s-newest-ride

Goal: Connect the brand with Spider-Man's global fanbase and reinforce positioning around innovation and technology

Media: Film, Global marketing campaign, In-car features

Summary: BMW partners with Sony Pictures for Spider-Man: Brand New Day, integrating its electric vehicles into the film's storyline and launching a global campaign featuring a father and son encountering Spider-Man. The campaign aims to connect with fans and showcase BMW's technology, including a Spider-Man-themed in-car experience. The collaboration also features a unique concept vehicle with dynamic graphics.

Source: https://www.marketing-interactive.com/dermal-therapy-150m-acquisition-biggest-marketing-campaign

Goal: Build awareness across Australia and New Zealand

Claim: It Works

Media: out-of-home, retail, social media, influencer advocacy

Summary: Dermal Therapy has launched its largest marketing campaign to date, named 'It Works', following a $150 million acquisition by Prestige Consumer Healthcare. The campaign will roll out across over 1,000 out-of-home sites in Australia and New Zealand, featuring various media channels including billboards and social media, and is marked by a significant investment reflecting the brand's growth.

Source: https://www.marketing-interactive.com/gen-z-perspectives-mti-s-agency-picks-uniqlo-s-local-love-and-the-evolution-of-k-culture

Goal: To celebrate Singapore's National Day by engaging local communities through art

Claim: Wearable art inspired by Singapore's neighborhoods

Media: UTme! collection, pop-up events

Summary: UNIQLO is collaborating with the Land Transport Authority to celebrate Singapore's National Day by turning MRT neighborhoods into wearable art through a UTme! collection featuring exclusive illustrations by local artist Jon Tan. This initiative is part of a broader SG61 campaign that includes exclusive collections and enhanced omnichannel shopping experiences.

Source: https://campaignme.com/the-platform-updates-you-need-to-know-from-july-2026/

Goal: To match listeners to a summer identity through a personalized experience.

Claim: Personalized in-app experience.

Media: Spotify app

Summary: In July 2026, various social media and streaming platforms introduced new features. Spotify launched 'Your Summer Persona' in Egypt to create personalized user experiences, while WhatsApp added features like standalone account creation on iPad. Instagram rolled out 'Replace Audio' for changing music on feed posts, and TikTok introduced AI advertising tools like Symphony Agent to help advertisers create more efficient campaigns.

Source: https://campaignme.com/prada-beauty-announces-zendaya-as-global-ambassador/

Goal: Celebrate the complexity and authenticity of women.

Summary: Prada Beauty has appointed Zendaya as the global ambassador for Prada Paradoxe, marking a new chapter for the brand. The campaign celebrates the essence of the modern woman, highlighted by a new fragrance, Prada Paradoxe Sweet Chemistry Eau de Parfum. Zendaya embodies the brand's message of authenticity and complexity, aligning with Prada's vision of continuous evolution in femininity.

Source: https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-july-2026/

Goal: Raise awareness about displacement

Media: Print

Summary: Annahar, in partnership with the UNHCR, launched 'The Displaced Edition' on World Refugee Day, transforming the newspaper's structure to reflect the experience of displacement in Lebanon.

Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/

Goal: Promote the brand's range of soft drinks

Claim: Transforms summer into a snow-covered landscape

Media: television, digital, social, online video

Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.

Source: https://campaignme.com/la-roche-posay-and-noon-partner-to-protect-riders-under-the-gcc-summer-sun/

Goal: To promote daily sun protection for riders working under the GCC sun

Claim: Skin health is a fundamental right, not a privilege

Media: digital, social and editorial platforms

Summary: La Roche-Posay has partnered with noon to launch a campaign aimed at protecting riders from the sun by providing them with sunscreens and educational sessions on sun safety. The campaign, titled 'The Ones Who Know the Sun', emphasizes the importance of daily UV protection and promotes healthier skin habits for those exposed to sunlight during their work.

Source: https://www.adweek.com/brand-marketing/adidas-world-cup-win-comes-at-a-cost-as-q2-marketing-spend-tops-1-billion/

Goal: To rekindle passion for soccer and drive merchandise sales

Claim: Brought back the love for the game

Summary: Adidas reported a substantial increase in Q2 marketing spending, attributing much of this to its World Cup campaign 'Backyard Legends', which reportedly rekindled soccer-loving sentiments among fans and significantly boosted merchandise sales. Despite record net sales, increase in marketing costs led to a drop in shares, as profit expectations were not met. The campaign, featuring Timothée Chalamet, also facilitated a notable rise in jersey and ball sales during the World Cup.

Source: https://www.adweek.com/convergent-tv/how-shark-week-continues-to-make-a-big-marketing-splash-year-after-year/

Goal: To engage fans and celebrate sharks

Claim: Celebrating these amazing creatures

Media: Television, real-life activations, partnerships

Summary: Shark Week, which started in 1988 and has become a significant marketing effort for the Discovery Channel, continues to attract fans through various activations and partnerships that provide unique experiences. This includes limited-edition products and photo opportunities at major events, all while staying true to its core mission of celebrating sharks.

Source: https://www.adweek.com/creativity/ads-of-the-week-10-campaigns-that-caught-our-eye-from-on-to-reeses/

Goal: To inspire with Boston Marathon winner Hellen Obiri

Summary: This week highlights various notable advertising campaigns, including 'Race for the Feeling' by On, featuring Boston Marathon winner Hellen Obiri, alongside other campaigns from brands like Reese's, DoorDash, and Instacart.

Source: https://www.marketingdive.com/news/why-fx-gave-an-iconic-mall-an-80s-makeover-to-promote-the-shards/826299/

Goal: Promote the series 'The Shards' and engage with Gen Z consumers

Media: Experiential activation, social media

Summary: FX is hosting an experiential activation at the Sherman Oaks Galleria to promote the series 'The Shards'. This event recreates an 80's mall atmosphere, featuring interactive experiences and collaborations with brands like Maybelline and Licorice Pizza, aimed at reviving nostalgia among Gen Z consumers. It includes activities like vinyl listening stations, makeup consultations, and arcade games.

Source: https://www.marketingdive.com/news/degree-sweats-it-out-with-subway-commuters-for-new-york-summer-campaign/826407/

Goal: Engage NYC commuters during the summer heat

Claim: The Official Deodorant of the Hottest Commutes

Media: Out-of-home, social media, influencer partnerships

Summary: Degree has launched a hyperlocal campaign in partnership with the MTA to engage New York City commuters dealing with extreme summer heat. The campaign features rebranded subway stations with names like 'Sweat Central' and limited-edition deodorant sticks that offer free subway rides, using social listening to reflect genuine commuter experiences.

Source: https://www.marketingdive.com/news/heineken-pilots-opentable-program-that-rewards-designated-drivers/826292/

Goal: Reward designated drivers and promote nonalcoholic beer

Claim: Designated drivers are the heroes of the night

Media: OpenTable

Summary: Heineken has launched a pilot program in partnership with OpenTable aimed at rewarding designated drivers, inspired by the finding that many Americans do not consider safe ride options when making restaurant reservations. The program includes a pre-experience survey and offers vouchers or gift cards to participants. This initiative is designed to promote responsible drinking and the consumption of nonalcoholic beer.

Source: https://www.marketingdive.com/news/meta-touts-industry-leading-ad-revenue-growth-but-ai-unease-rises/826583/

Goal: Enhance campaign performance via AI

Claim: AI investments are paying off, leading to faster revenue growth.

Media: Facebook, Instagram

Summary: Meta reported a 27% year-over-year growth in advertising revenue, totaling $59.4 billion in Q2. The company emphasized the positive impact of its AI initiatives, particularly its Advantage+ suite and Meta Generative Recommender, which enhance ad performance. Despite skepticism around AI spending and a disappointing Q3 revenue forecast, Meta aims to maintain its lead in digital advertising.

Source: https://www.marketingdive.com/news/snapchat-shores-up-lead-gen-ads-with-new-hubspot-integration/826552/

Goal: To enhance lead generation capabilities for advertisers

Claim: Snapchat reaches a highly engaged, high-intent audience.

Media: Snapchat, HubSpot

Summary: Snapchat has announced a new integration with HubSpot that aims to improve the effectiveness of lead generation campaigns on the platform. This partnership allows advertisers to easily connect leads into HubSpot’s ecosystem for better long-term relationship management and insight into return on ad spend. With features like a Conversions API, Snapchat aims to simplify the transition from lead capture to management, ultimately making marketing more effective for users.

Source: https://www.marketingdive.com/news/jameson-teams-with-nfl-as-global-sponsor-amid-spirits-market-struggles/826568/

Goal: To enhance fan engagement and elevate the fan experience during NFL events.

Claim: Jameson is the perfect partner to enrich our fan engagement.

Media: broadcast, digital, and social channels

Summary: Jameson has entered a multiyear partnership with the NFL as its official spirits sponsor, replacing Diageo. This sponsorship will feature Jameson across various NFL events, including the Super Bowl and International Games, aiming to enhance fan experiences and create community connections.

Source: https://www.marketingdive.com/news/snickers-ice-cream-line-seeks-help-telling-the-internet-to-chill-out/826577/

Goal: To help users relax during tense social media moments.

Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.

Media: Social media

Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.

Source: https://www.marketingdive.com/news/amazons-live-sports-land-grab-helps-boost-ad-segment-in-q2/826692/

Goal: To enhance advertising revenue through a multisport strategy

Claim: More engaged audience with higher spend and orders

Media: Prime Video, NFL, NBA, WNBA, NASCAR

Summary: Amazon's advertising segment reached $19.8 billion in Q2, driven by a successful multisport advertising strategy that significantly increases reach and engagement among viewers. New advertisers have been introduced to popular sports leagues, and the demand for advertisement space has surged. Additionally, Amazon's AI tools are helping brands reduce advertising costs.

Source: https://www.marketingdive.com/news/campaign-trail-journeys-amps-up-absurdity-to-break-back-to-school/826657/

Goal: To create an imaginative and loud back-to-school campaign

Claim: Don't Just Show Up. Turn Up

Media: TV, social media, influencer programs

Summary: Journeys' back-to-school campaign titled 'Don't Just Show Up. Turn Up', created by Anomaly, features a surreal music video showcasing students arriving at school in imaginative ways. It aims to embrace absurdity and creativity, inspired by art and cultural commentary, while targeting Gen Z and Gen Alpha.

Source: https://www.adformatie.nl/marketing/reputatie-en-crisis/coolblue-past-bezorgbelofte-aan-na-oordeel-rcc

Goal: To adjust delivery promises based on new regulations

Claim: Delivery promise adjustment

Summary: Coolblue has revised its delivery promise following a ruling from the Advertising Code Commission, ensuring compliance with advertising regulations.

Source: https://www.resume.se/marknadsforing/reklam/sommarlasning-den-forsta-kreativa-processen-sommaren-1996-del-3/

Goal: To win the prestigious NK pitch

Summary: The article describes the pivotal moment during NK's pitch in the summer of 1996, where Jan Lindforss found his role in the creative team amidst the challenges of hierarchy, uncertainty, and ambition. This experience is portrayed as crucial for the group's dynamics and creative aspirations.

Source: https://www.resume.se/marknadsforing/reklam/sommarlasning-romsons-forsta-framgang-del-4/

Goal: To make a significant impact in the advertising industry.

Media: Subway

Summary: Romson wins the prestigious NK account, marking its first major success and showcasing the agency's potential. However, differing perspectives on the agency's creative ambitions and advertising approach begin to emerge among team members, particularly regarding the campaign's nature and the type of work they want to pursue.

Source: https://pub.be/fr/orange-belgium-regroupe-ses-offres-sportives-sous-orange-sports/

Goal: To consolidate sports offers under a single brand.

Summary: Orange Belgium is regrouping its sports offerings under the unified brand 'Orange Sports', aiming to simplify and enhance its service for sports fans.

Source: https://www.horizont.net/agenturen/nachrichten/internationale-kampagne-bett1.de-legt-neuen-markenauftritt-von-aimaq-vor—antoni-ist-raus-235261

Goal: to refresh brand identity

Summary: The article discusses the new brand presentation for Bett1.de, highlighting the exit of the agency Antoni from the project. The campaign aims to enhance the company's brand identity with a fresh visual and strategic approach.

Source: https://www.horizont.net/marketing/nachrichten/neuer-motto-markt-penny-eroeffnet-influencer-filiale-mit-leyla-heiter-235273

Goal: To promote the opening of Leylalands

Summary: The article discusses the opening event of 'Leylalands' by Penny, featuring Leyla Heiter. The event celebrated the launch and attracted various attendees, showcasing Penny's initiative to enhance customer engagement and brand experience.

Source: https://www.horizont.net/marketing/nachrichten/limitierte-keksedition-wie-oreo-gemeinsam-mit-bts-eine-globale-fan-bewegung-aktivieren-will-235275

Goal: Activate a global fan movement

Summary: Oreo has launched a limited cookie edition in collaboration with BTS, aiming to engage and activate a global fan movement. The partnership is designed to harness the immense popularity of BTS among fans worldwide, leveraging the band's influence to increase brand visibility and engagement.

Source: https://www.adlatina.com/publicidad/para-ver-la-pieza-de-fcb-newlink-para-save-the-children-mxico

Goal: To raise awareness about child marriage

Summary: La Fiesta de Itzel, created by FCB Newlink for Save the Children Mexico, was recognized as People's Favourite in the Human Rights category at the ACT Tributes to Creativity for Good during Cannes Lions 2026. The campaign addresses the ongoing issue of child marriage in Mexico and aims to reveal how thousands of girls continue to be forced into marriage despite legal advancements against this practice. It emphasizes the normalization of such violence and encourages necessary conversations to raise awareness.

Source: https://www.adlatina.com/publicidad/preestreno-archer-troy-y-sony-pictures-crearon-el-barrio-de-la-telaraa

Goal: Create an immersive experience for fans

Media: Google Maps and local neighborhood engagement

Summary: The campaign to promote Spider-Man: Brand New Day transformed a neighborhood in Mexico into an immersive movie experience, with local businesses adopting names and graphics inspired by Spider-Man. This initiative invited fans to explore the streets while discovering references to the Marvel universe, strengthening the connection between the film and the Mexican audience.

Source: https://brand-news.it/comunicazione/adv/santal-ogilvy-campagna-2026-pensilina-andrea-moretti/

Goal: Generate over 150 million impressions and reach approximately 17 million target consumers.

Claim: Zero Noia, Tutta Gioia

Media: YouTube, Amazon Prime Video, Meta channels, Facebook, Instagram

Summary: Santàl has launched a new advertising campaign titled 'Zero Noia, Tutta Gioia!', focusing on emotional communication that highlights small joyful moments in everyday life. The campaign features an interactive bus shelter in Milan that reacts to people's smiles, transforming the visual scene to enhance the campaign's message. Social media content will be shared by creators, and video ads in various formats will be circulated across multiple platforms. The goal is to engage millions of consumers and enhance the brand's emotional connection with its audience.

Source: https://brand-news.it/brand/persona/cura-persona/dove-mencare-e-getty-images-ritraggono-uomini-in-lacrime-nella-campagna-portraits-of-care/

Goal: To encourage men to express their emotions authentically and spark a broader conversation about emotional expression.

Claim: Celebrating men's vulnerability and tears as authentic expressions.

Media: Digital out-of-home and social media

Summary: During the World Cup matches, Dove Men+Care and Getty Images launched a photo project called 'Portraits of Care' that captures spontaneous emotional moments of joy and sadness among fans, highlighting the importance of men expressing their emotions openly and encouraging conversations about vulnerability.

Source: https://brand-news.it/brand/retail/intarget-firma-la-nuova-campagna-di-autogrill-a-sostegno-del-progetto-palestre-di-autonomia-di-pizzaut/

Goal: Support the Autonomy Living Gyms project

Claim: The best recipe is the one made together

Media: Omnichannel

Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.

Source: https://www.advertimes.com/20260731/article552605/

Goal: Highlight innovation and creativity in various awards

Media: magazine, awards interaction

Summary: The September issue of 'Brain' magazine focuses on 'Global Creativity,' discussing innovative projects recognized in major overseas creative awards in 2026, including the newly established 'Creative Brand' category at the Cannes Lions. The issue highlights how creativity is evaluated amidst the rise of AI and features notable Japanese award-winning projects like Nikka Whisky's 'dear difference' and Ajinomoto's 'SOUNDFUL RECIPE.' It also includes insights from judges and creators about the future of creativity.

Source: https://www.advertimes.com/20260731/article551604/

Goal: To create impactful brand experiences in urban environments

Claim: YOU GOT THIS

Media: OOH, events

Summary: In a modern market overflowing with digital advertising, Adidas Japan and Mitsui Fudosan are redefining brand experiences by extending storytelling into urban spaces through an OOH strategy. This involves overcoming strict regulations to transform the city into a media platform, focusing on significant sports events like university relay races and fostering deep collaborations with academic institutions. The campaign aims to create memorable physical interactions while synchronizing with local culture, showcasing Adidas's commitment to innovative advertising.

Source: https://www.advertimes.com/20260730/article552369/

Goal: To maintain trust and mitigate brand damage after an explosion incident

Claim: Proactive communication and sincere apology

Media: Press conference, social media

Summary: Aeon held a press conference on July 29 to address an explosion incident at Aeon Mall Kumamoto, which occurred after the Kumamoto earthquake. President Akio Yoshida apologized and explained the known facts and uncertainties calmly, earning praise on social media. The decision to hold the conference the day after the accident, despite the lack of detailed information, was seen as appropriate for maintaining trust with the community and customers.

Source: https://www.advertimes.com/20260731/article552601/

Goal: To express the beauty of different personalities coming together

Media: tabloid advertisement

Summary: The flagship brand of Nikka Whisky, Taketsuru Pure Malt, has won multiple awards at Cannes Lions 2026 for its branding project 'dear difference', which embodies the theme of diversity through contrasting malt personalities. A limited-time bar, 'The TAKETSURU experience', is set to open in December 2025, immersing guests in the world of Taketsuru. The campaign features handcrafted dots symbolizing elements of the whisky, aiming to highlight the beauty created by embracing differences.

Source: https://www.advertimes.com/20260801/article552599/

Goal: To promote self-care through engaging experiences

Claim: Gentle, correct, and enjoyable self-care for everyone

Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-07/prazdroj-pozve-fanousky-piva-na-cestu-po-stopach-pivnich-surovin/

Goal: To offer a unique experience for beer enthusiasts by exploring the ingredients used in beer production.

Media: Facebook

Summary: Plzeňský Prazdroj invites beer fans to participate in a contest for an exclusive tour that showcases the four main ingredients of beer. Winners will experience behind-the-scenes tours with brewers and farmers, showcasing the significance of each ingredient in the brewing process. The contest runs from August to the end of November, with several thematic tours planned, revealing aspects of beer production that are not typically accessible to the public.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/staci-klik-na-happy-leto-od-vodafone-nova-kampan-od-publicis-groupe-predstavuje-vernostni-program/

Goal: To introduce a loyalty program and engage customers

Claim: Vodafone Happy loyalty program offers new benefits every week

Media: Mobile application, television spots, social media

Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/dobre-straveny-cas-bakalar-predstavuje-novy-marketingovy-koncept/

Goal: To connect the brand to shared moments and traditions among consumers.

Claim: Good Beer, Well-Spent Time

Summary: Bakalář, the flagship brand of the Traditional Brewery in Rakovník, introduces a new long-term marketing concept that expands its existing claim 'Good Beer' to 'Well-Spent Time'. The campaign emphasizes the importance of shared moments that create new traditions and small social rituals among people, targeting a broader audience aged 18 to 45, particularly in regions where the brand is available. The shift reflects changing consumer behaviors and aims to connect with younger generations while promoting the idea that traditions can also be self-created.

Source: https://www.reasonwhy.es/chovi-salsa-brava-convertir-lanzamiento-producto-movimiento-cultural

Goal: To create a cultural movement around a product launch

Summary: The article discusses how Choví aims to convert the launch of their 'salsa brava' product into a cultural movement rather than just a marketing effort. It highlights a belief that while there are valuable aspects to social media, they question its effectiveness in driving investment.

Source: https://www.reasonwhy.es/platano-de-canarias-trayectoria-publicidad-construccion-marca

Goal: Promote the Plátano de Canarias brand

Summary: The article discusses the development of the Plátano de Canarias brand over five decades, emphasizing its significance and quality in the market. It also includes a perspective that suggests social media may not be the best investment for brand growth.

Source: https://www.reasonwhy.es/stranger-things-madrid-promocion-ultima-temporada

Goal: Promote the latest season of Stranger Things

Summary: The article discusses how Stranger Things utilized the city of Madrid for promoting its latest season, indicating a unique promotional approach. However, it also includes a critical sentiment regarding investing in social media.

Source: https://www.reasonwhy.es/estrategia-publicidad-turismo-navarra-construir-marca-destino-gastronomia

Goal: Build a strong destination brand

Summary: The article discusses how Turismo de Navarra focuses on building its destination brand through the promotion of its gastronomy, despite some opinions suggesting a lack of investment in social media. The emphasis is on the unique aspects of the region that could appeal to visitors.

Source: https://www.reasonwhy.es/viaje-compartido-vivir-deporte-campana-verano-decathlon-2026

Goal: To promote sports participation

Summary: Decathlon's summer campaign is focused on promoting shared experiences in sports. While it acknowledges that social media has its benefits, it expresses a skepticism about investing heavily in such platforms.

Source: https://infonegocios.biz/y-ademas/dime-que-detergente-usas-y-te-dire-los-nuevos-habitos-de-limpieza-en-uy-segun-unilever

Goal: To change consumer habits regarding concentrated detergent usage.

Media: Social media

Summary: Unilever conducted research to understand how Uruguayans choose and use dishwashing detergents, leading to the development of the 'Evolución' campaign for CIF Concentrado. The campaign aims to highlight the tangible benefits of concentrated detergents, addressing common consumer frustrations and adapting to current content consumption trends.

Source: https://infonegocios.biz/plus/gwm-presento-en-uruguay-el-ora-5-la-nueva-suv-electrica-familiar-premiada-por-su-diseno

Goal: To introduce the ORA 5 electric SUV to the local market

Claim: Design of the Year at the London Design Awards 2025

Media: Live event, social media

Summary: GWM launched the new ORA 5, a 100% electric family SUV in Uruguay, recognized for its design, technology, safety, and autonomy. The launch event featured artistic interventions and showcased the vehicle's impressive specifications, including a range of up to 520 kilometers, quick charging capabilities, and advanced safety features. GWM aims to strengthen its presence in Uruguay with this vehicle tailored for families seeking design, technology, and safety.

Source: https://infonegocios.biz/plus/el-bse-refuerza-su-presencia-en-el-norte-inauguro-una-nueva-sucursal-en-tacuarembo-con-instalaciones-mas-amplias-y-modernas

Goal: Enhance customer service and presence in rural areas.

Summary: Banco de Seguros del Estado has opened a new branch in Tacuarembó as part of its strategy to strengthen its customer service network in rural areas. The new location features modern facilities aimed at improving the user experience for those seeking bank services. This initiative reflects the bank's ongoing investment in infrastructure to better serve its clients throughout Uruguay.

Source: https://www.media-marketing.com/vijesti/ueshima-vise-ne-zeli-biti-samo-japanska-kafa/

Goal: To refresh the brand identity and position Ueshima in the UK market.

Media: Packaging, digital channels, brand communication

Summary: Ueshima Coffee Company has refreshed its brand identity for the UK market, shifting from a focus on being recognized as the most popular Japanese coffee to celebrating the unique Japanese approaches to coffee selection, roasting, preparation, and cultural experience. The new identity incorporates elements of Japanese calligraphy and playful illustrations to connect with a broader audience while maintaining its recognizable packaging. The goal is to compete with established brands like Lavazza and Starbucks by presenting its Japanese heritage as a dynamic foundation for modern market positioning.

Source: https://www.media-marketing.com/vijesti/getyourguide-trazi-ljude-koji-grupni-chat-pretvaraju-u-putovanje/

Goal: To recognize and celebrate the group organizer during travel planning.

Claim: Everyone needs a Holiday Hero.

Media: digital and audio channels, including podcasts and radio

Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.

Source: https://www.media-marketing.com/vijesti/gemini-siri-googleove-oglase-izvan-kljucnih-rijeci/

Goal: To enhance advertisement relevance through understanding user intent

Claim: Gemini interprets user queries in nuanced ways

Media: Online advertising, AI-driven advertising tools

Summary: Google is expanding its advertising capabilities through the Gemini model, which understands the meaning behind user queries, particularly in long-tail searches. By analyzing user intent, ads can be better matched to queries, leading to improved ad relevance and a projected 20% increase in the display of highly relevant ads. The company is also leveraging AI Max to automate search campaigns, resulting in measurable increases in conversions and lower costs per lead for advertisers. Overall, these advancements aim to monetize previously unmanageable search queries and enhance the effectiveness of online ads.

Source: https://www.adformatie.nl/creatie/bureaus/zeeman-lanceert-forever-shirt

Goal: To maintain the coolness of the brand

Summary: Zeeman has launched the 'Forever Shirt' campaign, aiming to enhance the brand's image and sustain its cool factor among customers.

Source: https://www.resume.se/marknadsforing/kampanj/flickorna-larsson-utmanar-branschen-halvtid-i-ljudkampanjen-sommarljudkrysset/

Goal: To highlight the role of sound in communication and engage the industry in a playful challenge during summer.

Claim: Sound has the power to create emotions, build brands, and tell stories.

Media: LinkedIn

Summary: Flickorna Larsson's summer campaign, Sommarljudkrysset, invites industry colleagues to test their sound skills over four weeks with a chance to win a workshop and discounted production services. The campaign features sound clips and multiple-choice questions, aiming to emphasize the importance of sound in communication. The winner will be announced on August 12, 2026.

Source: https://www.resume.se/marknadsforing/kampanj/ukrainas-ambassador-om-varfor-kreativitet-ar-avgorande/

Goal: To raise funds for Ukraine amidst energy shortages

Summary: In an honest interview with Resumé, Ukraine's ambassador Svitlana Zalisjtjuk shares insights from the fundraising campaign aimed at addressing the energy crisis, highlighting the challenge of capturing attention from leaders and decision-makers who are often distracted.

Source: https://www.resume.se/marknadsforing/kampanj/dyrkopt-vm-succe-for-adidas-aktien-rasar-efter-miljardsatsning/

Goal: To promote Adidas during the 2026 FIFA World Cup

Media: Television, Online

Summary: Adidas undertook a significant marketing campaign during the FIFA World Cup 2026, leveraging high-visibility sponsorship opportunities including official merchandise and the ad film 'Backyard Legends', which featured stars like Timothée Chalamet and Lionel Messi. Despite generating record sales, overwhelming marketing costs led to lower-than-expected profits, impacting stock prices negatively.

Source: https://www.resume.se/marknadsforing/trend/finland-sagar-visit-swedens-coolcation-strategi-kan-rentav-vara-farligt/

Goal: Promote tourism in Sweden as a cool alternative.

Claim: coolcation

Summary: Visit Sweden promotes Sweden to tourists with the 'coolcation' concept, while Helsinki Partners criticizes this strategy as unethical marketing. Visit Sweden defends its approach, stating it aims to meet new travel needs rather than exploit the climate crisis.

Source: https://www.horizont.net/marketing/nachrichten/kampagne-und-gewinnspiel-bahlsen-und-knsk-packen-schokokekse-in-die-kuehltasche-235259

Goal: Promote Bahlsen's chocolate cookies

Media: Social Media

Summary: Bahlsen, in collaboration with the agency KNSK, has launched a social media campaign that creatively involves packing chocolate cookies into coolers. This initiative is aimed at driving engagement and promoting their products.

Source: https://www.horizont.net/medien/nachrichten/ki-die-neuestimmeder-werbung-235222

Goal: To leverage AI for innovative advertising solutions

Claim: AI is the new voice of advertising

Media: Audio advertising channels

Summary: The article discusses how Audi is adopting artificial intelligence as a transformative element in their advertising strategies. It highlights the role of AI in enhancing customer engagement and creating more personalized advertising experiences.

Source: https://www.horizont.net/marketing/nachrichten/sportmarketing-coca-cola-wird-wieder-bundesliga-sponsor-235255

Goal: Increase brand visibility in sports

Summary: Coca-Cola has announced that it will become a sponsor of the Bundesliga after a ten-year hiatus. This return to sponsorship aims to enhance the brand's visibility and engagement within the popular football league.

Source: https://www.horizont.net/agenturen/nachrichten/neuer-markenauftritt-so-glueckselig-wirbt-thjnk-fuer-lotto-baden-wuerttemberg-235257

Goal: To promote the new brand image of Lotto Baden-Württemberg

Summary: The article discusses the new brand appearance for Lotto Baden-Württemberg, led by the agency Thjnk. It highlights the innovative advertising strategies used to create a positive and joyful image for the lottery brand.

Source: https://stoppress.co.nz/campaigns/angel-bay-creates-real-life-restaurant-inspired-by-the-average-kiwi-fridge/

Goal: To inspire creative cooking with common household ingredients.

Claim: Showcase what the average Kiwi fridge and freezer are capable of.

Summary: Angel Bay has transformed a suburban home in Auckland into a pop-up burger bistro called 'Real Life Restaurant', inspired by the contents of the average Kiwi fridge. The menu features dishes created from common ingredients found in New Zealand households, promoting creativity in cooking and reducing food waste.

Source: https://stoppress.co.nz/campaigns/counties-energy-and-the-y-turn-sponsorship-into-award-winning-environmental-action/

Goal: To create genuine long-term impact through environmental education and restoration

Summary: Counties Energy, through its partnership with The Y Camp Adair, has launched the Counties Energy Nature’s Classroom program that has gained national and international recognition for its role in environmental education and restoration efforts at the Te Wairoa River. This initiative aims to engage students in sustainability practices while fostering a connection to the environment and improving local ecosystems.

Source: https://stoppress.co.nz/news/thinktv-announce-17-second-challenge-winner/

Goal: Showcase creativity in television advertising

Claim: Memorable television advertising isn’t defined by the size of a production budget

Media: Television

Summary: ThinkTV has announced the winner of the inaugural 17 Second Challenge, aimed at showcasing creativity in TV advertising without brand or product specifics. The winners, Katerina Lo and Clio Ng from PHD NZ, created the entry named ‘What the…?!’ which will be featured in ThinkTV's campaign. The challenge emphasized that the impact of advertising is determined by innovative thinking rather than budget size.

Source: https://stoppress.co.nz/news/media/think-tvs-17-second-challenge-great-ideas-can-come-from-anywhere/

Goal: Showcase creative talent in New Zealand's media agencies

Claim: Great ideas can come from anywhere

Media: TVNZ, Sky

Summary: ThinkTV's inaugural 17 Second Challenge celebrated creative talent from New Zealand's media agencies by inviting teams to develop the opening 17 seconds of an advertising campaign. PHD emerged as the winner with their entry 'What the…?!', showcasing how creativity can come from various roles within the industry. The winning entries will be featured in ThinkTV’s larger campaign, promoting the significance of attention on television.

Source: https://stoppress.co.nz/news/tvnz-sponsors-aima-conference-keynote/

Goal: To support independent media agencies and foster discussion on AI and human judgement.

Claim: Making it easy to back Kiwi

Media: Event sponsorship

Summary: TVNZ has become the premier sponsor for the keynote speaker at the Aotearoa Independent Media Agencies conference, featuring Dr. Mahsa McCauley. The conference, themed 'Indie Edge. Human Advantage', focuses on how AI impacts the indie sector. Dr. McCauley's talk will guide agency owners on the irreplaceable aspects of human judgement amidst technological advancements. TVNZ's involvement showcases their commitment to the independent agency community and local businesses.

Source: https://www.strategies.fr/actualites/marques/LQ6440633C/bereal-devoile-real-card-un-format-publicitaire-premium-avec-le-credit-agricole.html

Goal: To introduce a premium advertising format

Summary: BeReal has launched a new premium advertising format called 'Real Card' in collaboration with Crédit Agricole. The initiative aims to enhance advertising offerings on the platform.

Source: https://www.adlatina.com/marketing/el-director-de-marketing-de-calvin-klein-habla-sobre-cmo-manipular-el-algoritmo-y-adoptar-una-mentalidad-centrada-en-el-entretenimiento

Goal: Increase sales and engagement through viral content

Media: Podcast, Social Media

Summary: Calvin Klein's provocative campaign featuring Dakota Johnson this year successfully boosted female product sales and engagement. Global Marketing Director Jonathan Bottomley discussed how the brand uses a focus on entertainment to create viral content that resonates with younger consumers.

Source: https://www.adlatina.com/publicidad/angel-rosario-la-publicidad-que-viene-no-sera-solo-la-que-interrumpe-mejor-sino-la-que-interpreta-mejor

Goal: To integrate the purchase of a car into everyday conversations

Claim: A campaign that understands buying a car is more than just a transaction

Media: WhatsApp

Summary: Ángel Rosario, CCO of Switch Havas, highlights two notable campaigns for Banreservas that illustrate the agency's creative philosophy. The first, 'La movida inteligente,' successfully uses WhatsApp to engage with cultural practices in car buying in the Dominican Republic. The second, 'Hola, soy la República Dominicana,' transforms the national brand into a more humane and memorable presence, showcasing local ideas that compete on an international standard. The article emphasizes the need for depth in advertising amidst the abundance of data and tools.

Source: https://brand-news.it/brand/persona/abbigliamento/under-armour-sceglie-come-global-brand-ambassador-francois-arnaud-heated-rivalry/

Goal: Promote Under Armour's HeatGear line and embody the spirit of modern athletes.

Media: Film

Summary: François Arnaud, star of the series 'Heated Rivalry', is the new global brand ambassador for Under Armour and leads the 'For When It’s Hot' campaign, showcasing the HeatGear line. The campaign aims to connect with modern athletes through authenticity and confidence, with Arnaud embodying these values. Launched globally during the warmest week of the year in North America, it focuses on the strong link between sports and culture.

Source: https://brand-news.it/brand/persona/cura-persona/lines-in-tv-con-i-nuovi-spot-le-coinquilines-per-rompere-il-tabu-sulle-mestruazioni-testimonial-matilde-gioli-e-giulia-stabile/

Goal: To break down barriers and prejudices about menstruation

Media: TV, Spotify radio, social media, digital

Summary: The new advertising campaign by Lines, titled 'Le CoinquiLines', aims to tackle the barriers surrounding menstruation through the perspectives of two young women living together. With testimonials from actress Matilde Gioli and dancer Giulia Stabile, the campaign will air until June in various TV spots addressing the everyday challenges associated with menstruation. The initiative will also include a multichannel strategy featuring social media and digital content along with a multi-subject radio campaign on Spotify. The campaign emphasizes Lines' commitment to supporting women and fostering open discussions about menstrual health.

Source: https://brand-news.it/intelligence/ricerche/consumer-pulse-2026-accenture-il-68-degli-italiani-nello-shopping-si-fida-piu-dellagente-ia-che-degli-amici/

Goal: To explore consumer trust in AI agents for shopping decisions

Claim: AI agents are becoming new intermediaries in commerce

Summary: The Consumer Pulse 2026 report by Accenture reveals that 68% of Italians trust AI agents more than their best friends when making purchases. The research illustrates a significant shift in consumer behavior and expectations towards AI in shopping. Many consumers are willing to delegate shopping tasks to AI for improved transparency and reliability, stressing the importance of human interaction in building trust and brand loyalty.

Source: https://www.advertimes.com/20260731/article551724/

Goal: To enhance design efficiency and branding consistency through a customized font solution

Claim: Fonts are a critical element supporting branding and daily operations

Summary: The article discusses the development of a customized font, 'AXIS SUNTORY TP', for Suntory Holdings to improve design efficiency and branding consistency. Developed by Type Project in collaboration with Suntory's in-house design team, the font addresses practical needs such as readability and aesthetic quality, significantly increasing design work speed and reducing queries about label readability. The development process took only five months, and the font has successfully established a stable quality in product labeling.

Source: https://www.advertimes.com/20260731/article551586/

Goal: To enhance consumer shopping experiences through AI-driven recommendations

Claim: Transforming consumer behavior and advertising transactions

Media: Mobile, TV, and online platforms

Summary: InMobi Japan's Ryosuke Izumi discusses the rise of 'Agentic Commerce,' a concept developed in collaboration with Glance, that integrates customer data and advertising through a sophisticated AI system. This system aims to enhance consumer shopping experiences by creating a 'digital twin' of users to provide personalized purchasing recommendations. Notably, Fossil's use of Glance CTV in marketing showcased significant increases in ad recall and brand awareness. The article highlights three shifts in the market affecting brands, including the transition from search-driven to AI-driven purchasing behaviors, evolution in programmatic advertising, and the need for unified multi-screen customer experiences.

Source: https://www.advertimes.com/20260731/article551913/

Goal: To create meaningful collaborations between IPs and games

Claim: Understanding and passion for the work is key

Media: Live events, analysis sessions

Summary: The article discusses the importance of understanding and passion in successful collaborations between games and IPs, featuring insights from representatives of MIXI, Toei Animation, and Fuji Television. It highlights how MIXI's 'Kotodaman' has engaged in IP collaborations for over 80 months, emphasizing data analysis and sensitivity in choosing collaborators based on anticipated market trends and personal appreciation of the IP.

Source: https://www.marketingmagazin.si/aktualno/mmarketing/11826/kako-so-blagovne-znamke-zaznamovale-letosnji-tour-de-france/novice

Goal: To unify brand presence

Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.

Source: https://www.reasonwhy.es/actualidad/bugaboo-colaboracion-stella-mccartney-pamaternidad-lujo

Goal: Promote luxury parenting

Summary: Bugaboo, the baby stroller brand, aims to promote luxury motherhood in collaboration with designer Stella McCartney. The campaign seeks to redefine the parenting experience through high-end products and stylish design.

Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet

Goal: Promote ice cream products

Media: Social media

Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.

Source: https://www.imagensdemarca.pt/artigo/nao-ha-futuro-sem-passado-nem-inovacao-sem-criatividade/

Goal: To connect with younger consumers through digital platforms

Claim: Coffee brings people together

Media: Digital platforms

Summary: The article discusses Delta-Cafés' innovative approach to their digital campaign featuring Mariana Cabral and Catarina Gouveia, aiming to attract younger consumers by emphasizing the connection coffee creates among people, despite differences. It also highlights EDP’s 50th anniversary and their commitment to leading in renewable energy.

Source: https://www.imagensdemarca.pt/artigo/apple-lanca-programa-de-leasing-para-iphone-mac-ipad-e-apple-watch-nos-estados-unidos/

Goal: To provide affordable leasing options for Apple products

Claim: Upgrade your devices easily

Media: Online store and Apple Stores

Summary: Apple has launched a new leasing program called Apple Upgrade in the United States, allowing customers to acquire iPhones, Macs, iPads, and Apple Watches through monthly payments. This program offers flexible options for users at the end of the leasing period, including the ability to purchase, upgrade, or return the device. The initiative comes after recent price increases of several products and aims to ease access to Apple devices amid rising costs.

Source: https://www.imagensdemarca.pt/artigo/honda-recupera-o-storytelling-emocional-com-nova-campanha-criada-pela-pablo-london/

Goal: To reinforce the emotional connection between Honda and consumers.

Claim: Your Dreams Engineered

Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.

Source: https://www.imagensdemarca.pt/artigo/ferreira-de-sa-assinala-80-anos-com-curta-metragem-produzida-pela-take-it-easy/

Goal: Celebrate the brand's 80th anniversary and revisit its origins

Media: Digital platforms

Summary: Ferreira de Sá celebrates its 80th anniversary with the release of 'A Living Heritage Tale', a short film that honors the brand's legacy through the story of the village of Silvalde, where it originated. Instead of a chronological narrative, the film explores eight decades of collective memory, showcasing the artisanal craftsmanship that shapes the brand's identity. Featuring around 20 protagonists, including employees and local families, the film emphasizes the preservation of traditional knowledge while linking it to contemporary design. The initiative reinforces the brand's commitment to valuing Portuguese artisanal heritage.

Source: https://www.imagensdemarca.pt/artigo/sogrape-reduz-emissoes-e-consumo-de-agua-e-acelera-transicao-energetica/

Goal: Reduce greenhouse gas emissions and improve sustainable resource management

Summary: Sogrape has reduced greenhouse gas emissions and water consumption while enhancing the use of renewable energy in its operations during 2025. The company has achieved a 13.2% reduction in emissions in Portugal and an 11.6% reduction in Spain. It also reports that 66.6% of the electricity consumed in Portugal was from renewable sources, and its water usage decreased by 40.5% per bottle due to investments in technology. The company is focused on innovation with 38 R&D projects and collaboration with over 200 entities to develop solutions for a more resilient wine sector, while also supporting social impact projects.

Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/

Goal: Create a cultural and sensory experience around a new product launch.

Claim: Who the f*** is Eclipse?

Media: Social media and digital content

Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.

Source: https://infonegocios.biz/infomiami/cenit-la-camiseta-con-la-que-inter-miami-convierte-al-nu-stadium-en-un-simbolo-de-marca-y-redobla-apoyo-a-messi-2

Goal: To establish a new brand identity and showcase the club's ownership of its infrastructure.

Claim: This is not just a shirt, it's the clearest view of how far this team can go.

Summary: Inter Miami launched its third jersey, named 'Cénit', inspired by the design of its new stadium, Nu Stadium. This campaign aims to transform the team's identity by utilizing its own infrastructure as a creative source, marking a shift away from relying solely on symbolic colors or historical references. The return to white as a primary color signals the team's expansion of its branding strategy.

Source: https://infonegocios.biz/y-ademas/sostenibilidad-para-empresas-familiares-kpmg-y-cef-realizan-taller

Goal: To incorporate sustainability practices in family businesses

Claim: Sustainability is not just for large companies

Summary: KPMG Uruguay and the Family Business Center will hold an event on August 12 focused on sustainability and continuity in family businesses. The workshop aims to challenge the belief that sustainability is only for large corporations by demonstrating how family-owned businesses can adopt sustainable practices tailored to their scale and resources. Participants will learn to identify and strategically apply existing practices of sustainability to enhance business continuity and competitiveness.

Source: https://infonegocios.biz/plus/mas-cerca-de-cruzar-el-charco-kosak-abrira-una-oficina-en-buenos-aires-tipo-embajada-antes-de-fin-de-ano

Goal: To deepen connections with Argentine investors

Claim: Personalized advice for investing in Uruguay

Media: Private meetings, small gatherings

Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.

Source: https://www.media-marketing.com/vijesti/under-armour-je-garazni-trening-pretvorio-u-ljetnu-kampanju-za-heatgear/

Goal: Promote HeatGear for training in hot weather

Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.

Source: https://www.media-marketing.com/vijesti/ogilvy-greece-stavio-losu-naviku-pred-oci-vlasnika/

Goal: To raise awareness about the harmful habit of feeding pets human food scraps.

Media: print

Summary: The campaign 'Food Scraps' by Mousoudi Pet Shop and Ogilvy Greece aims to confront pet owners with the negative consequences of feeding their pets leftover human food, creatively depicting pets with trash can bodies to emphasize that food scraps belong in the trash, not for pets.

Source: https://www.media-marketing.com/vijesti/monzo-je-banku-sklonio-iz-kadra-da-bi-zivot-dobio-glavnu-ulogu/

Goal: To emphasize the importance of financial services that allow users to focus on life rather than money.

Media: Television, cinema, streaming services, radio, digital channels, social media

Summary: Monzo launched its first global brand platform, 'Get Busy Living', emphasizing that effective money management should demand minimal attention from users, allowing them to focus on their lives. The campaign features ten one-shot films depicting relatable daily scenarios, with subtle product placements and classic music tracks. This approach highlights Monzo's evolution from a fintech challenger to a widely-used bank.

Source: https://www.media-marketing.com/vijesti/new-balance-je-za-kopacku-napravljenu-za-brzinu-snimio-film-bez-zurbe/

Goal: To convey that becoming a fast football player takes time and cannot be rushed.

Claim: A fast football player cannot be made overnight.

Media: Film, social media

Summary: New Balance Football launched the 'Can’t Be Rushed' campaign for their new Furon football boot, emphasizing that while the boot is designed for speed, becoming a fast player requires time and practice. The film features Yan Diomandé training without rush, showcasing individual effort rather than explosive play. The campaign promotes the idea of appreciating the simple joy of practice.

Source: https://www.media-marketing.com/vijesti/selena-gomez-vodi-rare-beauty-u-svijet-grcke-mitologije/

Goal: To position the brand around the acceptance of one's appearance and identity.

Media: Social media, digital channels, outdoor advertising, retail spaces

Summary: Rare Beauty launched its global campaign 'Rare Beginnings,' featuring Selena Gomez as a nymph from Greek mythology, symbolizing the opening and vulnerability of self-identity. The 45-second film diverges from typical beauty advertising by creating a slower, more intimate visual world. The campaign emphasizes atmosphere over product demonstration and is displayed across various media channels.

Source: https://www.adada.lu/2024/02/courtoisie-au-volant-la-securite-routiere-luxembourg-nous-renvoie-notre-propre-image-avec-plan-k/

Goal: Promote road safety

Claim: Courtoisie au volant

Summary: The campaign 'plan K' launched by Sécurité Routière Luxembourg aims to reflect and promote road safety awareness among drivers. It focuses on encouraging courteous driving behavior and responsible road usage.

Source: https://www.adada.lu/2023/04/cfl-promeut-ses-circuits-touristiques-hike-bike-rail-avec-lagence-vous/

Goal: Promote tourism circuits

Summary: CFL is promoting its tourist circuits for hiking, biking, and rail travel in collaboration with the agency VOUS.

Source: https://www.adada.lu/2023/09/porsche-promeut-ancre-son-taycan/

Goal: Promote the electric Taycan throughout 2023

Summary: Porsche Luxembourg is promoting the electric Taycan throughout 2023 in collaboration with the agency Noosphere.

Source: https://www.adworld.ie/2026/07/24/paddy-power-turns-dublin-wheel-clamps-into-ads-for-comedy-festival/

Goal: Generate buzz and attendance for the Comedy Festival

Claim: Swap a grim surprise for a good laugh

Media: Outdoor advertising, social media

Summary: Paddy Power launched a humorous campaign by turning wheel clamps into advertising for the Paddy Power Comedy Festival in Dublin. The outdoor activation involved stenciled yellow clamps with funny messages aimed at clamped motorists. People who spotted the ads received free tickets to the festival, which featured a lineup of well-known comedians. The initiative aimed to uplift spirits and create a connection with the audience.

Source: https://www.adworld.ie/2026/07/24/goloud-lounge-returns-to-all-together-now-festival-in-waterford/

Goal: Engage festivalgoers with live audio programming and brand activations

Media: Live performances, podcasts, panel discussions

Summary: GoLoud returns as a sponsor of the All Together Now festival in Waterford, featuring 20 live performances and a diverse programming that includes entertainment, sport, culture, and more, aimed at engaging festivalgoers through Bauer Media's audio brands.

Source: https://www.adworld.ie/2026/07/23/54485/

Goal: Increase brand exposure to Irish motorists

Claim: Honda is built on quality, reliability, and dependability

Media: RTÉ Radio 1, promotional stings, and homepage sponsorship

Summary: Honda Ireland has partnered with RTÉ Radio 1 to sponsor the show Today with David McCullagh. This sponsorship involves multiple daily promotional spots aimed at enhancing Honda's visibility among Irish drivers, aligning the brand's values with RTÉ Radio 1's commitment to trusted journalism.

Source: https://www.adworld.ie/2026/07/29/karen-preston-set-to-leave-mediahuis-ireland-in-october/

Goal: To promote the Irish language and cultural events

Claim: An Post Proud Sponsors of Seachtain Podcast

Media: Podcast

Summary: Karen Preston is set to leave her role as chief commercial officer of Mediahuis Ireland, where she contributed significantly to the company's digital transformation and commercial strategy. Mediahuis recently achieved recognition at the Media Awards, securing Gold for Media Brand of the Year and Best Use of Irish Language, among other accolades.

Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240

Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.

Claim: Go from need to published campaign in under ten minutes.

Media: Social media and editorial-controlled media

Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.

Source: https://www.marketing-interactive.com/skyro-links-digital-credit-with-qr-payments-in-nationwide-rollout

Goal: To provide access to affordable credit for underserved communities

Claim: Flexible financial solutions at customers' fingertips

Media: Mobile app, QR payment standard

Summary: Skyro has launched its reusable digital credit line, SkyroCredit, across the Philippines to enhance financial inclusion and support daily expenses. This service operates exclusively through the Skyro mobile app, allowing users to make purchases via the Philippines' QR Ph payment standard without traditional credit cards. The credit line offers flexibility, including an interest-free grace period and cashback rewards, targeting underserved communities in Southeast Asia.

Source: https://www.marketing-interactive.com/gen-z-perspectives-agency-exit-kind-deeds-and-award-season

Goal: Invite Singaporeans to rethink kindness

Media: short film

Summary: The Singapore Kindness Movement has launched a new short film titled 'deed' as part of its ongoing 'Be greater' campaign, aiming to encourage audiences to see kindness as a continuous action rather than a single moment, with the film presented in both forward and reverse versions to highlight different perspectives on human connection.

Source: https://www.marketing-interactive.com/gen-z-perspectives-wog-media-pitch-platform-scrutiny-and-nike-s-7-eleven-shoe

Goal: To launch a new sneaker while addressing trademark concerns

Claim: Nike's Air Max 95

Summary: 7-Eleven has filed a lawsuit against Nike for allegedly copying its signature color branding for a new Air Max 95 sneaker, claiming trademark infringement and seeking to block the sneaker's release and recover damages.

Source: https://campaignme.com/hypermedia-and-majid-al-futtaim-unveil-landmark-digital-bridges-in-dubai-and-sharjah/

Goal: Create a high-impact media presence across commuter corridors

Claim: Locations like Mall of the Emirates and Al Zahia define how media should evolve

Media: Digital bridge installations

Summary: Hypermedia has partnered with Majid Al Futtaim to install landmark digital bridges in Dubai and Sharjah, enhancing visibility and media presence along busy commuter routes, aimed at connecting premium retail destinations with high audience movement.

Source: https://campaignme.com/adnoc-distribution-launches-retail-media-network/

Goal: Connect brands with customers using data-driven advertising

Claim: First full-funnel retail media network operated in the UAE by a mobility and convenience retailer

Media: Physical and digital media inventory

Summary: ADNOC Distribution has launched Engage by ADNOC, a retail media network aimed at connecting brands with customers through integrated mobility and convenience services. This network combines physical and digital advertising with insights from ADNOC Rewards members, enabling comprehensive marketing campaigns in one ecosystem. The platform leverages AI and first-party data to enhance audience insights and drive measurable advertising outcomes. Strategic partnerships with agencies like Publicis Groupe and Pyxis underpin this initiative, emphasizing transformative digital advertising capabilities.

Source: https://campaignme.com/haus-haus-rehomes-shelter-animals-in-the-uae-with-new-campaign/

Goal: to rehome fifty animals

Claim: A pet can transform a house into a home

Summary: Haus & haus, a real estate agency in the UAE, has launched a campaign to help rehome pets by digitally incorporating around 50 rescue dogs and cats into home settings that mimic real property listings. This initiative aims to raise awareness about the challenges faced by animal shelters and encourage people to consider pet adoption.

Source: https://campaignme.com/puma-middle-east-collaborates-with-dystinct-for-never-not-suede-drop/

Goal: Showcase the Suede collection and highlight individuality through music, fashion, and sport.

Summary: PUMA Middle East collaborates with Moroccan-Belgian artist Dystinct for the 'Never Not Suede' campaign, showcasing the Suede collection while exploring Dystinct's cultural influences across music, fashion, and sport. The campaign highlights themes of self-expression and authenticity, using vibrant colorways of the Suede sneakers.

Source: https://www.adweek.com/agencies/saylor-creator-studio-fleet/

Goal: To formalize creator services for content development and partnerships

Claim: Bridging the gap between creators and brands

Media: Social media

Summary: Saylor, a social-first agency, has launched Fleet, a creator studio that consolidates creator casting, content development, and brand partnerships into one cohesive offering. This move is seen as a response to the increasing importance of creators in digital marketing and aims to foster ongoing partnerships rather than isolated deals. The agency has also appointed Nneka Enurah Lee as head of creator partnerships to lead this new initiative.

Source: https://www.adweek.com/creativity/reeses-oreo-casts-lindsay-lohan-as-a-twin-whisperer-in-nod-to-her-parent-trap-past/

Goal: To celebrate the anniversary of Reese's Oreo with a nostalgic theme featuring Lindsay Lohan

Claim: N/A

Media: Television

Summary: Reese's celebrates the anniversary of Reese's Oreo with a nostalgic campaign starring Lindsay Lohan, who plays a twin therapist guiding sets of twins through connection exercises. The campaign is directed by Patricia Arquette and showcases the humorous theme consistent with Reese's branding.

Source: https://www.adweek.com/convergent-tv/streaming-platforms-gaming-wordle-netflix-lg-samsung/

Goal: Reach a mainstream audience new to gaming

Claim: Free premium gaming experience

Media: Cloud gaming, smart TVs

Summary: Netflix is shifting towards cloud-based gaming to enhance viewer engagement by allowing subscribers to play high-quality games on their televisions using smartphones as controllers. Their latest collaboration with FIFA resulted in the FIFA World Cup: Launch Edition, aimed at attracting audiences who may not see themselves as gamers.

Source: https://www.adweek.com/sponsored/how-tiktok-is-building-the-future-of-agentic-ai-for-advertising/

Goal: To integrate AI into advertising solutions that help marketers streamline workflows.

Claim: AI that connects creative, media, measurement, CRM, and commerce.

Media: TikTok Ads

Summary: TikTok is launching the Agentic Hub, an ecosystem that allows partners to build AI-powered advertising solutions that connect various marketing tools, aiming to improve efficiency for marketers by reducing the need for switching between disconnected systems.

Source: https://www.adformatie.nl/marketing/campagnes/lidl-laat-zomercampagne-meebewegen-met-het-weer

Goal: To adapt the summer campaign based on weather conditions

Summary: Lidl is launching a summer campaign that will adjust its messaging and deals based on the current weather, providing customers with relevant promotions during hot weather.

Source: https://www.horizont.at/medien/news/auftakt-zur-fussball-bundesliga-sky-berichtet-jedes-wochenende-19-stunden—nunmehr-live-aus-den-stadien-102844

Goal: To provide comprehensive live coverage of Bundesliga matches

Claim: Live coverage every weekend for 19 hours

Media: Television, Online Streaming

Summary: Sky is launching its coverage of the Bundesliga, providing live broadcasts from the stadiums every weekend for a total of 19 hours. This initiative aims to enhance viewer engagement and deliver comprehensive sports coverage.

Source: https://www.horizont.at/marketing/news/orf-hitradio-neue-kampagne-wie-oe3-seinen-hoererinnen-zuhoeren-will-102825

Goal: To engage and connect with listeners more effectively

Claim: Listening to our listeners

Summary: The article discusses Ö3's new campaign aimed at enhancing listener engagement by actively listening to their audience's feedback and needs. The initiative emphasizes the importance of understanding listeners in order to improve the overall experience.

Source: https://www.resume.se/marknadsforing/kampanj/zara-larssons-fans-hyllas-i-ny-global-spotifykampanj/

Goal: To highlight the rituals and communities of music fans around live concerts

Media: Social media and outdoor advertising

Summary: Spotify is launching its third iteration of the global campaign 'Fan Life', focusing on the rituals and traditions that form around artists and their live concerts. The campaign, featuring real fans of artists like A$AP Rocky, Zara Larsson, Mary J. Blige, and Rosalía, captures the unique visual and emotional expressions characteristic of each artist's fanbase. The campaign will initially roll out in the USA and later in Germany, France, the UK, and Canada with localized content. 'Fan Life' was originally launched in April 2025.

Source: https://www.resume.se/alla-nyheter/morgonsvepet/valmyndighetens-annonser-stoppas-av-meta-allvarligt-demokratiproblem/

Goal: To celebrate friendship, creativity, and craftsmanship

Media: iPhone

Summary: Apple's Christmas campaign features a choir of forest animals who discover a lost iPhone and seize the opportunity to create their own music video. This campaign showcases creativity and craftsmanship, filmed entirely with an iPhone 17 Pro as part of the 'Shot on iPhone' concept. Unlike Coca-Cola's AI-generated campaign, the animals in Apple's film are handcrafted puppets.

Source: https://www.resume.se/kommunikation/sociala-medier/gront-ljus-for-valinformation-pa-facebook/

Goal: To provide voters with election information

Media: Instagram, Facebook

Summary: The Swedish Election Authority, Valmyndigheten, will advertise on Instagram and Facebook to disseminate election information after Meta reversed its previous decision prohibiting such ads. This change follows a clarification that information from official election authorities is not considered political advertising, aiming to ensure that voters have access to essential voting information.

Source: https://pub.be/fr/ray-ban-transforme-le-rouge-en-experience-culturelle-a-bruxelles/

Goal: To create a cultural experience centered around the color red.

Summary: Ray-Ban is launching an initiative in Brussels that focuses on transforming the color red into a unique cultural experience, engaging the local community and enhancing brand visibility.

Source: https://stoppress.co.nz/opinion/brands-come-out-to-play-for-april-fools/

Goal: To engage customers with humorous and surprising pranks on April Fools' Day

Media: Social media, TV, App

Summary: The article discusses various brands taking part in April Fools' Day pranks, showcasing humorous and outrageous product announcements, such as a collaboration between Tegel Take Outs and Hubbards for High Protein Chicken and Waffle Clusters and McDonald's NZ offering Big Macs for $1 in their app. Other mentions include Pak’nSave's scratch and sniff TV advert and Pic’s Peanut Butter's Jar’wich. The piece highlights the excitement and creativity brands bring to this fun tradition.

Source: https://stoppress.co.nz/partner-articles/shoptalk-expands-healthcare-footprint-with-launch-of-medtalk/

Goal: To provide relevant healthcare-focused advertising in medical environments

Claim: Contextual relevance matters in healthcare advertising

Media: Digital out of home

Summary: Shoptalk, formerly known as Giggle Entertainment Network, has launched Medtalk, a healthcare-focused digital out of home network that spans over 165 medical venues across New Zealand. This initiative reflects a deliberate approach to creating advertising content that resonates within healthcare settings, catering to a wide array of advertisers, including pharmaceutical companies and retail health brands, in environments where health and financial decisions are top of mind for the audience.

Source: https://stoppress.co.nz/news/emotion-is-everything-digital-day-out-wrap-up/

Goal: To raise awareness about train safety and reduce accidents

Claim: Emotion is everything

Media: Video

Summary: The article discusses the Marketing Association’s Digital Day Out, highlighting two major campaigns by John Mescall: 'Dumb Ways to Die' for Metro Trains, aimed at reducing train-related accidents through emotional engagement, and 'Fearless Girl,' which challenges corporate patriarchal norms. Mescall emphasizes the importance of emotion in marketing to drive impactful results.

Source: https://www.adlatina.com/publicidad/purga-piezas-visuales-con-identidad-y-alto-impacto

Goal: To showcase the work of production houses using artificial intelligence

Media: Adlatina Magazine

Summary: Adlatina Magazine introduces a new platform for production companies to showcase their works utilizing artificial intelligence and enhance their market presence. Purga is described as a creative studio that combines AI, direction, and cinematic language to create impactful visual pieces. The creators shared behind-the-scenes insights into each selected piece within the context of the ProductorIAs special feature.

Source: https://www.adlatina.com/publicidad/preestreno-ogilvy-argentina-y-milka-presentan-uno-de-los-sabores-mas-elegidos-por-los-argentinos

Goal: To elevate the Milka experience within the chocolate category

Claim: It's a Lot

Media: outdoor, digital, point of sale, audiovisual

Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.

Source: https://www.adlatina.com/publicidad/ren-bustamante-y-olenky-rosales-necesitamos-detenemos-un-poco-y-transmitir-el-placer-de-pensar-y-de-formular-mejores-preguntas

Goal: To modernize the perception of the bank and connect with customers' daily lives

Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.

Source: https://www.adlatina.com/publicidad/mauricio-alfaro-me-parece-valioso-que-mercados-mas-pequeos-empiecen-a-tener-mayor-visibilidad

Goal: To create culturally relevant and conversation-starting ideas.

Claim: Understanding local culture and humor.

Media: Traditional and experiential media

Summary: Mauricio Alfaro, the CEO of Garabato Creative Agency, highlighted the agency’s top campaigns, such as 'Stay Unhidden', which addresses current tensions and shows sensitivity; 'BK Lomiteros', which connects Burger King with Paraguayan culture; 'Pizza Table Collection', which transforms communication into an experience; and 'SENATUR Porcentajes', which enhances Paraguay's image. Alfaro emphasized the importance of creativity that resonates locally while aspiring for a regional impact.

Source: https://brand-news.it/brand/persona/cura-persona/pubblicita-loreal-paris-lancia-il-nuovo-spot-elvive-con-ludovica-coscione/

Goal: Promote Elvive Extraordinary Oil

Media: Television and digital platforms

Summary: L'Oréal Paris, in collaboration with the creative agency McCann, launches a new communication campaign for Elvive Extraordinary Oil titled 'Wherever Summer Takes You'. The campaign features actress Ludovica Coscione and will be aired on major television channels and digital platforms with 15-second and 6-second spots.

Source: https://brand-news.it/brand/istituzioni/enti/cooee-firma-la-campagna-per-gli-80-anni-di-asat-con-viva-lospitalita/

Goal: To celebrate the 80th anniversary of ASAT and enhance its identity in Trentino tourism.

Claim: Viva Ospitalità

Media: Annual convention, celebratory merchandising, social media communication, docufilm

Summary: Coo’ee has developed a communication project for the 80th anniversary of ASAT, the Association of Hoteliers and Tourism Businesses of the Province of Trento. The agency undertook a light rebranding of the association's logo, created a celebratory mark for the anniversary, and developed the creative concept 'Viva Ospitalità' to narrate ASAT’s role in Trentino tourism. The concept has been applied in the annual convention, celebratory merchandise, and social media communication. Additionally, a 12-minute docufilm documenting ASAT’s history and evolution, featuring testimonials and archival materials, is part of the project.

Source: https://brand-news.it/brand/automotive/auto/pubblicita-spoticar-lancia-la-seconda-stagione-della-saga-dont-be-brave-be-smart/

Goal: Promote trust in buying used cars

Claim: Don’t be brave, be smart

Summary: Spoticar, the used car brand of Stellantis, launches the second season of the campaign 'Don’t be brave, be smart', building on the creative territory established in 2025. The campaign, which focuses on trust in purchasing used cars, is characterized by a more entertaining language. It has started in France, Germany, and Spain, and will expand to other European markets. The project features the film 'The Feet Escape', which humorously highlights the importance of not compromising when choosing a vehicle. The first season strengthened brand recognition and supported lead generation, while the new chapter aims to enhance its distinct positioning through a narrative closer to cinematic language.

Source: https://brand-news.it/brand/tempo-libero/entertainment/warner-bros-discovery-ha-in-programma-un-back-to-hogwarts-globale-in-vista-dellarrivo-della-serie-di-harry-potter/

Goal: To celebrate the 25th anniversary of Harry Potter's release with global events and experiences.

Media: YouTube, TikTok, cinema

Summary: Warner Bros. Discovery has announced a global event program and exclusive content in Europe, North America, Latam, and Apac, featuring special experiences, retail activations, a Harry Potter YouTube and TikTok showcase, and a week-long global re-release of Harry Potter and the Sorcerer's Stone with exclusive 12 minutes of behind-the-scenes content. Events will take place from August 27 to September 3, including special activities in major cities like London, Paris, and Berlin.

Source: https://brand-news.it/brand/istituzioni/enti/kapusons-ha-vinto-la-gara-di-comunicazione-della-regione-marche/

Goal: Modernization of institutions and labor market services

Media: Digital and traditional promotional campaigns

Summary: Kapusons has won the communication tender launched by the Marche Region for the acquisition of integrated information and communication services aimed at modernizing institutions and labor market services. The main tasks involve creating graphic and visual identity as well as managing digital and traditional promotional campaigns.

Source: https://brand-news.it/brand/alimentari/beverage/beefeater-e-lucky-generals-recuperano-virtual-insanity-dei-jamiroquai-per-il-lancio-della-versione-0-0/

Goal: Encourage enjoying moments with non-alcoholic drinks

Claim: Moderation does not mean missing out, but getting more

Media: Social media

Summary: Thirty years after the release of 'Virtual Insanity' by Jamiroquai, Beefeater and the agency Lucky Generals create a sequel for the launch of Beefeater 0.0%. The campaign is part of the communication platform 'Get More with Beefeater 0.0', featuring a video designed for social media that can be remixed and shared like a cocktail, promoting moderation in drinking and enjoying urban life.

Source: https://brand-news.it/agenda/il-26-e-27-settembre-la-terza-edizione-di-planetaria-festival-piattaforma-ideata-da-superhumans-per-raccontare-le-grandi-trasformazioni-del-nostro-tempo/

Goal: To create a narrative platform that connects culture, scientific research, business, and society.

Claim: Creating culturally relevant platforms across community engagement.

Media: Digital content, original productions, cultural events

Summary: The third edition of the Planetaria Festival, organized by Superhumans, will take place on September 26 and 27 in Bologna. The festival focuses on urban transformations redefining living and planning for the future, directed by artistic leader Stefano Accorsi and scientific director Giulio Boccaletti. The project aims to combine strategy, creativity, and editorial curation to build platforms that draw attention through cultural relevance and enable brands to engage with communities meaningfully.

Source: https://brand-news.it/comunicazione/eventi/il-trentino-guarda-al-futuro-nel-2027-al-via-il-nuovo-progetto-di-festival-dedicato-allinnovazione-a-rovereto-insieme-al-sole-24-ore/

Goal: To create a platform for dialogue and innovation in Trentino

Summary: The Festival of Innovation in Trentino will resume in October 2027, following the successful Wired Next Fest Trentino from 2023 to 2025. The initiative aims to establish a dialogue between businesses, institutions, and the public, showcasing Trentino as a hub for innovation and collaboration. Key contributors include the University of Trento and various local institutions. The goal is to strengthen the region's research and economic development capabilities.

Source: https://www.advertimes.com/20260724/article551656/

Goal: To provide solutions for coping with extreme heat in urban areas

Claim: Global warming targets Japan

Media: Public events and urban installations

Summary: In response to extreme heat conditions, Lotte has launched a campaign to establish 'cool spots' in urban areas such as parks and public squares. This initiative aims to improve the environment for people affected by prolonged high temperatures, underscoring the challenges posed by climate change, which is increasingly affecting Japan.

Source: https://www.advertimes.com/20260724/article551506/

Goal: Attract and engage moviegoers with exclusive merchandise

Media: Social Media, News Outlets

Summary: The movie 'Chikawa: The Secret of Mermaid Island' was released on July 24, featuring exclusive limited edition visitor gifts that have garnered significant public attention. With the release, various merchandise like a special popcorn box and drink cup holder are also being sold, leading to concerns about resale practices on platforms like Mercari, as fans react strongly to the promotional items.

Source: https://www.advertimes.com/20260724/article551649/

Goal: To address the decline in carbonated drink consumption among the youth

Claim: Indulge in what you desire

Media: Television

Summary: Suntory's carbonated drink 'Guilty Carbonated NOPE' has gained significant attention for catering to the trend of 'guilty consumption,' where consumers indulge in their desires even while being conscious of calories and sugar. The product has achieved sales of 55 million bottles within 50 days of its launch. A survey by Macromill found that while only 24.6% are aware of 'guilty consumption,' over half have practiced it, highlighting a desire for 'liberation' and 'refreshment.' The campaign emphasizes stress relief through indulgence, appealing to young consumers with its high sweetness and over 99 flavors.

Source: https://www.advertimes.com/20260730/article550698/

Goal: Engage with the younger generation and gather insights

Claim: Shopping is an emotional value

Media: Television commercials, online communication

Summary: JCB, Japan's only international credit card brand, aims to connect with younger generations through their sponsorship of the Advertising Award's high school category. The initiative seeks to create contact with teens and gain insights on their perceptions of credit cards and the JCB brand. By engaging young participants in the contest, JCB aims to understand and redefine their brand value while fostering a collaborative dialogue.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-04/telefon-zesnuleho-chlapce-znovu-promluvil-kampan-child-focus-pomaha-chranit-dalsi-deti/

Goal: To prevent young people from ending up in similar situations of abuse

Claim: A call for better protection of minors

Media: Online videos, TV ads, radio spots, DOOH, online campaign film

Summary: In a poignant campaign, Child Focus and VML Belgium reactivated the phone of Glenn, a 15-year-old who took his own life after a nude selfie he sent went viral. On European Child Protection Day, they directed calls to his voicemail, where callers heard his voice and were encouraged to sign a petition for better protections for minors. The campaign, featuring emotional testimonials, garnered over 25,000 signatures in just 24 hours, highlighting the need for societal change regarding child safety.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-05/od-cenzury-po-kouzla-pribehu-silne-kampane-na-podporu-cteni-knih/

Goal: To combat censorship and promote reading

Claim: Books are not dead

Media: Print and in-store campaigns

Summary: The article discusses various campaigns focused on promoting reading and literacy, notably a campaign by Líra against Hungarian government censorship of LGBTQ+ books. With creative approaches using AI to generate engaging visuals, these campaigns aim to fight against declining book sales and celebrate the importance of storytelling.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-05/inovace-nestaci-jen-sledovat-musite-je-tvorit-asher-wren-z-agentury-dept-hovori-o-odvaze-napadech-a-budoucnosti-znacek/

Goal: Attract a new generation of luxury wine consumers

Summary: Asher Wren, the Vice President of Growth at Dept, discusses the agency's innovative approach to marketing, emphasizing the need to challenge client briefs and set trends rather than just follow them. He highlights the success of global brands like Google and eBay, and explains how Dept merges technology with creativity to unlock potential for ambitious companies. The agency's recent project involved developing the branding for Constellation Brands' premium wine label 'Unshackled' aimed at younger consumers.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-05/promente-se-v-hracku-a-podporte-unicef-childrightplay/

Goal: Raise awareness about children's right to play

Media: social media

Summary: UNICEF is launching a campaign to support International Play Day on June 11, encouraging the public to join by transforming themselves into toys and sharing on social networks using the hashtag #ChildRightPlay. The campaign aims to highlight the importance of play in children's development, linking it to creativity, problem-solving, and resilience. Participants can either create their own toy version or simply share a photo of their favorite toy, boosting awareness of play's significance in children's lives.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/recepty-z-cerstvych-surovin-a-soutez-o-privatni-vareni-novym-ambasadorem-kosiku-se-stal-roman-stasa/

Goal: To educate consumers about fresh and regional ingredients through simple recipes and private cooking experiences.

Media: videos, social media

Summary: Online supermarket Košík.cz has introduced a new brand ambassador, chef Roman Staša, who will focus on simple recipes made from fresh and regional ingredients available on Košík. As part of a long-term collaboration, he will also conduct a cooking competition during the summer and educate customers about the journey of food from producers to the table. The goal is to demonstrate that quality meals can be easily prepared at home using Košík's offerings.

Source: https://www.reasonwhy.es/actualidad/cruzcampo-homenaje-lateros-andaluces-campana-verano

Goal: To honor the Andalusian canners

Summary: Cruzcampo is paying tribute to the Andalusian canners in its summer campaign, highlighting the local traditions and craftsmanship associated with canning.

Source: https://www.reasonwhy.es/actualidad/repsol-estaciones-servicio-campana-se-hace-camino-al-parar

Goal: Promote Repsol's service stations

Summary: Repsol has launched a new campaign titled 'Se hace camino al parar' which incorporates opera to promote its service stations. The article hints at the brand's strategy and positioning in the market.

Source: https://www.reasonwhy.es/actualidad/acb-estrategia-comunicacion-liga-u-campana-capullos

Goal: Generate notoriety for Liga U

Summary: The ACB is implementing a strategy to convert players into butterflies in order to increase awareness of their Liga U. They acknowledge that there are good aspects but expressed skepticism about investing in social media.

Source: https://www.imagensdemarca.pt/artigo/edp-preparada-para-liderar-futuro-com-a-eletrificacao-da-economia/

Goal: To share knowledge and envision the future

Summary: EDP is celebrating its 50 years in the context of a volatile geopolitical landscape marked by advances in artificial intelligence and the electrification of the economy. The company aims to honor its past while also focusing on imagining its future during the 'Imagine the Next 50 EDP Summit' event, which included various thought leaders discussing future transformations.

Source: https://www.imagensdemarca.pt/artigo/bordallo-pinheiro-revisita-um-dos-seus-icones-com-a-nova-colecao-andquotostras-e-vieirasandquot/

Goal: To reinterpret a historical icon while maintaining the brand's legacy.

Summary: Bordallo Pinheiro has launched the new 'Ostras e Vieiras' collection, which reinterprets one of the brand's most iconic themes through a contemporary lens. Drawing inspiration from historical models, the collection aims to enhance creative heritage by merging tradition, design, and innovation. Handmade pieces reflect organic shapes of oysters and scallops, featuring updated forms, colors, and textures that preserve Bordallo Pinheiro's aesthetic identity. The collection includes a complete tableware service and decorative items designed to infuse marine inspiration into various home spaces.

Source: https://www.imagensdemarca.pt/artigo/o-melhor-croissant-da-rua-lanca-marca-de-gelados-e-estreia-primeira-gelataria-em-sesimbra/

Goal: Expand product offerings and enhance brand presence

Claim: Quality, authenticity, and respect for ingredients

Summary: The Portuguese brand O Melhor Croissant da Rua is launching a new ice cream brand called O Melhor Gelado da Rua, which combines Italian tradition with Portuguese ingredients. The new ice creams will be available in most of the brand's stores as well as in a dedicated gelateria in Sesimbra. The founder, André Cidade, emphasizes the importance of quality and local ingredients in the new product line, which includes various flavors and vegan options.

Source: https://www.imagensdemarca.pt/artigo/casa-milhafre-abre-na-ilha-terceira-e-transforma-cada-visita-num-contributo-para-a-biodiversidade/

Goal: To promote brand products and support environmental preservation.

Claim: Values of Another Nature

Media: Interactive installation, social media

Summary: Milhafre dos Açores launched Casa Milhafre, a temporary installation at Teatro Angrense, promoting local products while contributing to environmental recovery. For each visitor that registers, the brand will support an environmental recovery action on the island, targeting invasive species removal and native tree planting. The initiative combines sensory experiences and sustainability messaging through plantable invitations, highlighting the brand's commitment to biodiversity and the Azorean territory.

Source: https://www.imagensdemarca.pt/artigo/zendaya-e-a-nova-embaixadora-global-da-prada-beauty-e-o-rosto-de-prada-paradoxe/

Goal: To reinforce the brand's positioning around authenticity and the multiplicity of feminine identities.

Claim: Zendaya embodies Prada Paradoxe.

Summary: Prada Beauty announced actress Zendaya as its new global ambassador and face of the Prada Paradoxe fragrance. This collaboration aims to highlight the brand's values of authenticity and the diverse identity of women. The campaign coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum, featuring a unique olfactory signature. The campaign is directed by Oscar-winning filmmaker Barry Jenkins.

Source: https://www.imagensdemarca.pt/artigo/beefeater-00-recria-o-iconico-andquotvirtual-insanityandquot-com-os-jamiroquai-em-nova-campanha-global/

Goal: Promote moderate consumption through non-alcoholic offerings

Claim: Choosing a non-alcoholic alternative doesn't mean sacrificing fun

Media: Digital platforms, social media, points of sale

Summary: Beefeater 0.0 launched a new global campaign in collaboration with Jamiroquai, recreating the iconic 'Virtual Insanity' music video to commemorate its 30th anniversary. The initiative promotes moderate consumption through its non-alcoholic options, featuring Jay Kay humorously reaching for a bottle of Beefeater 0.0. The campaign is aimed at reinforcing the visibility of its alcohol-free range to new audiences.

Source: https://www.imagensdemarca.pt/artigo/vodafone-leva-podcasts-ao-vivo-ao-paredes-de-coura-para-promover-debate-sobre-misoginia-igualdade-e-inclusao/

Goal: To create space for relevant conversations on social issues

Media: Live podcasts

Summary: Vodafone will launch 'V. Cast – A Genre of Conversation' at the 2026 Vodafone Paredes de Coura festival. This initiative includes a series of live podcasts discussing issues like misogyny, gender equality, and inclusion, featuring various guests over three days in August. The goal is to foster important social discourse through cultural platforms.

Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos

Goal: Celebrate the company's 30th anniversary and share its history

Media: Magazine publication

Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.

Source: https://www.media-marketing.com/vijesti/spotify-u-novom-izdanju-kampanje-fan-life-prati-rituale-koncertne-publike/

Goal: To highlight the habits and rituals of music fans

Media: social media, billboards, posters

Summary: Spotify has launched the third edition of its global campaign 'Fan Life', focusing on the concert habits, styles, and rituals developed by music fans around their favorite artists. The campaign showcases real fans of various artists, capturing their preparation for concerts and communal moments. Instead of featuring artists, it emphasizes the unique behaviors and styles of fan communities. The campaign started on July 27 and will run until September, with localized versions for different markets.

Source: https://www.media-marketing.com/vijesti/disney-i-hulu-pretvorili-stari-format-videoteke-u-reklamu-za-streaming/

Goal: To evoke nostalgia and promote content from the 1990s and 2000s

Media: Physical installation, social media

Summary: Disney+ and Hulu created a physical installation called Throwbacks Rewind Corner in Los Angeles, resembling a nostalgic video rental store from the VHS and DVD era. This setup allowed visitors to interact with selected scenes and share content on social media, reviving interest in older content while promoting their streaming service. The campaign is part of a larger strategy to reintroduce 1990s and 2000s media to audiences as seasonal events, transforming archived content into a social experience.

Source: https://www.media-marketing.com/vijesti/skoda-je-pretvorila-tisinu-u-svoju-novu-prepoznatljivost/

Goal: Raise awareness of the correct pronunciation of the brand name

Claim: Shhhkoda

Media: Outdoor advertising, social media, print, PR, influencer activities, television

Summary: Škoda UK launched the 'Shhhkoda' campaign to emphasize the correct pronunciation of its brand name, utilizing the Czech diacritic above the letter Š to create a memorable communication system. The campaign features a long 'Shhhhhhh' sound across various media platforms and cleverly integrates it with practical vehicle features and spaciousness in advertisements. The central film follows the propagation of the pronunciation, while social media content highlights practical details of Škoda's models.

Source: https://www.media-marketing.com/vijesti/lego-je-sakrio-333-ploce-od-kockica-po-prodavnicama-sirom-svijeta/

Goal: Engage fans in a physical treasure hunt for collectible items

Media: Social media, physical stores

Summary: LEGO Group has hidden 333 LEGO brick plates in vinyl stores worldwide, launching a global treasure hunt for fans of Olivia Rodrigo, who must follow clues released on social media to discover the locations. The campaign began on July 27 and includes a unique store installation made of over 110,000 bricks, along with a recently announced collection inspired by Olivia Rodrigo's music. The treasures are available for purchase starting August 1.

Source: https://www.media-marketing.com/vijesti/bmw-m-i-slucaj-protiv-uglova/

Goal: Encourage people to experience the driving pleasure of BMW M cars on the track

Claim: Driving through corners reveals the true capabilities of a BMW M car

Media: Film, social media promotion

Summary: BMW M's new campaign 'Get Even With Corners' humorously depicts corners of furniture as public threats and takes them to court. The narrative transitions from a courtroom drama to a racetrack, emphasizing the joy of driving and the performance of BMW M cars. The campaign aims to engage those familiar with the M brand by inviting them to experience its cars on the track, moving beyond mere specifications.

Source: https://www.adada.lu/2026/06/marketing-territorial-apres-luxembourg-la-ville-desch-casse-a-son-tour-les-prejuges-avec-une-campagne-decalee-signee-idp-et-ip-productions/

Goal: Break stereotypes about the city

Summary: The city of Esch-sur-Alzette is launching a creative campaign aimed at dispelling stereotypes, following a similar initiative in Luxembourg, with the help of agencies ID+P and IP Productions.

Source: https://www.adada.lu/2026/07/google-ouvre-ses-shopping-ads-au-luxembourg/

Goal: To expand the availability of Shopping Ads

Media: Online advertising

Summary: Google has expanded its Shopping Ads services to Luxembourg, allowing local businesses to create targeted advertisements that appear in Google search results. This initiative aims to enhance the reach of online shopping options for consumers in the region.

Source: https://www.adada.lu/2026/07/luxauto-deploie-son-nouveau-territoire-de-communication-avec-vous/

Goal: To establish a new communication territory

Summary: Luxauto is launching its new communication territory named 'VOUS', aiming to enhance its brand presence and engagement with customers.

Source: https://www.adworld.ie/2026/07/22/marie-keating-foundation-maps-highlights-skin-cancer-risk-in-new-campaign/

Goal: Encourage protection against skin cancer at home.

Claim: The danger of the sun is on their own doorstep.

Media: Geotargeted advertising, digital audio advertising

Summary: The Marie Keating Foundation, in collaboration with Boys+Girls, launched a campaign called MoleMaps to raise awareness about skin cancer risks associated with sun exposure in Ireland. The initiative aims to remind the public to use sun protection at home, similar to precautions taken when abroad, particularly focusing on the high incidence of skin cancer in the country. The campaign utilizes bespoke maps and targeted digital advertising to communicate the message effectively.

Source: https://www.adworld.ie/2026/07/24/jameson-ginger-lime-takes-centre-stage-in-new-summer-campaign/

Goal: To celebrate Jameson Ginger & Lime and keep it top of mind during summer events.

Claim: Jameson, Ginger & Lime Anytime

Media: Out of Home, Digipoles, Digital Retail, Green Screens, 48 Sheets, Metropoles, programmatic DOOH

Summary: The campaign highlights Jameson Ginger & Lime as a key product for the brand, featuring a special build in Dublin and a multi-channel out-of-home strategy to engage consumers during summer events. The initiative aims to maintain high visibility while celebrating moments of social connection.

Source: https://www.adworld.ie/2026/07/24/tbwaireland-says-cheese-with-new-campaign-for-kerrygold/

Goal: Launch a premium cheese range in Ireland

Claim: Say Cheese. Think Kerrygold.

Media: out-of-home, digital video, press, audio, social media

Summary: Kerrygold has launched its first premium cheese range in Ireland with a new advertising campaign by TBWA eland, which introduces the 'Say Cheese. Think Kerrygold.' message. The campaign supports a 15-product range and is part of Kerrygold's global 'Make It Gold' platform. It encompasses various media channels and is complemented by a consumer pop-up event in Dublin.

Source: https://www.adworld.ie/2026/07/24/droga5-dublin-turns-missed-calls-into-media-for-samaritans/

Goal: Encourage people to use voicemail greetings to promote the Samaritans' support service.

Claim: Call me anytime

Media: Outdoor advertising, radio calls, public participation through a website

Summary: Droga5 Dublin launched the 'Donate Your Voicemail' campaign for Samaritans Ireland, encouraging individuals to record voicemails promoting the charity's 24-hour support service. The campaign leverages research showing that many calls go unanswered and utilizes donated media spaces for publicity. Irish musicians and Bauer Media Audio Ireland support the initiative, emphasizing the importance of making help accessible at all times.

Source: https://www.adworld.ie/2026/07/24/out-look-rte-sport-has-the-final-word-with-liveposter/

Goal: To carry sports outcomes beyond broadcast and into public awareness.

Media: Digital Out of Home, Digital Bridges, Digital 6 Sheets, Transvision, Billboard

Summary: RTÉ Sport's Summer of Sport campaign utilized dynamic Digital Out of Home advertising to communicate the outcomes of major sporting events immediately to the public. Following the All-Ireland Senior Hurling Final and the FIFA World Cup final, celebratory creative messages appeared on digital screens across Dublin, strategically placed to engage audiences as they traveled from the events, reinforcing the connection between the sporting experience and public celebration.

Source: https://www.kampanje.com/premium/na-apner-amazon-opp-i-norge-viktig-steg-mot-a-bli-fremst-i-europa/1016271

Goal: To become the leading entertainment destination for customers in Europe

Claim: Seamlessly integrated subscription service offers ease of access to multiple streaming platforms.

Media: Prime Video app

Summary: Amazon is expanding its Prime Video service in Norway by allowing users to subscribe to various additional streaming services like HBO Max, Apple TV, and SkyShowtime from within the app. This integration eliminates the need for multiple apps and logins, making it easier for customers to access content using their existing Amazon account. The launch aims to solidify Amazon's position in the European entertainment market.

Source: https://www.marketing-interactive.com/why-would-a-recognisable-brand-like-coca-cola-need-a-refresh

Goal: Ensure brand consistency across various markets

Claim: One recognisable brand experience

Summary: Coca-Cola has introduced a global visual identity refresh aimed at creating a clearer and more consistent brand experience across over 200 markets. This subtle update reinforces the brand’s core elements rather than reinventing them, highlighting the importance of maintaining brand equity in a competitive landscape.

Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth

Goal: Accelerate regional growth and rollout of AI-powered advertising platform.

Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.

Media: AI-powered advertising platform

Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.

Source: https://www.marketing-interactive.com/coffee-meets-bagel-brews-up-a-new-recipe-for-modern-romance

Goal: To encourage meaningful connections in online dating.

Summary: Coffee Meets Bagel has launched a major refresh of its dating platform, named 'CMB 2.0', designed to combat dating fatigue and promote intentional dating. The overhaul includes new conversation tools, enhanced matchmaking, and features to facilitate offline connections. The update aims to address user frustrations with superficial interactions and promote deeper engagement. Key features include personalized conversation starters, a short biography for user profiles, and suggestions for real-life date activities. Supporting these changes, a rebuilt recommendation engine uses machine learning to adapt to user preferences, all while ensuring a focus on meaningful, lasting relationships.

Source: https://www.marketing-interactive.com/gen-z-perspectives-wpp-huggies-throwback-hit-and-coca-cola-s-refresh

Goal: Reconnect with a nostalgic cultural moment

Claim: They grow up so fast

Media: Out-of-home advertising

Summary: Huggies has revived a nearly two-decade-old campaign featuring an iconic photo of Lionel Messi bathing a baby Lamine Yamal, which went viral during the FIFA World Cup 2026. The campaign includes a new out-of-home execution aimed at capturing the essence of childhood.

Source: https://campaignme.com/campaign-big-global-awards-2027-now-open-for-entries/

Goal: To promote sharing among friends and family.

Claim: Made to share

Media: Out of Home, Film

Summary: The Campaign Big Global Awards 2027 have been launched and are now accepting entries to celebrate impactful and innovative creative work worldwide. VCCP was the most awarded agency last year, gaining six trophies for their work with Cadbury, including the campaign 'Made to share', which promotes the sharing of Dairy Milk chocolate. The awards highlight creative excellence with judges to be announced soon.

Source: https://campaignme.com/mom-store-celebrates-the-beautiful-game-of-parenthood-during-world-cup-season/

Goal: Make Mom Store culturally relevant during the World Cup.

Claim: The beautiful game of parenthood.

Media: Social media and digital assets

Summary: Mom Store has launched a social-first campaign titled 'For the Love of the Beautiful Game' in partnership with Think Human, intertwining football terminology with parenting experiences during the World Cup season. The centerpiece is a hero film that showcases family moments through the lens of football commentary, aiming to resonate with parents and young families. The campaign emphasizes the small victories and challenges of parenthood, making it relatable and engaging for the audience.

Source: https://campaignme.com/byd-takes-the-relatable-route-for-its-ti-7-launch-in-the-uae/

Goal: To create a relatable campaign that highlights everyday moments in cars.

Claim: You spend 4 years of your life in your car.

Summary: Al-Futtaim BYD has launched its Ti 7 model in the UAE with a campaign film that emphasizes the multicultural aspects of the country, steering away from typical SUV advertising clichés. The film humorously depicts everyday car experiences to resonate with a broad audience.

Source: https://campaignme.com/heinz-arabia-turns-censorship-into-a-punchline-with-tastefully-placed-tape/

Goal: To creatively engage fans by embracing censorship

Claim: Turned its cover-up into a global takeover

Media: Social media

Summary: During the 2026 World Cup, Heinz cleverly responded to censorship of non-sponsor brands by turning its cover-up into an opportunity for global brand engagement. The brand's ketchup bottle packaging mirrored the stadium's blurring of logos, allowing fans to bring the stadium experience home.

Source: https://www.adweek.com/brand-marketing/how-to-market-with-gen-z-not-to-them/

Goal: Engage Gen Z through community-driven co-creation in sports.

Claim: Bringing young creatives into local communities.

Media: Collaborative events, social media

Summary: Lenovo is focusing on connecting with Gen Z by actively listening to their insights through a Gen Z Advisory Board. The company emphasizes real-world storytelling and co-creation in its marketing strategy. The 'Your Club Your Canvas' initiative engages young creatives to design soccer club kits in collaboration with local communities, showcasing how technology can support authentic creativity.

Source: https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-why-sports-marketing-starts-with-identity-ft-uzma-rawn-dowler-of-mlb/

Goal: To reshape baseball marketing by focusing on fan identity and integration

Media: Vidcast

Summary: Uzma Rawn Dowler, CMO of Major League Baseball, discusses the importance of fan identity in marketing at the Cannes Lions 2026, highlighting how MLB integrates partner marketing into the fan experience organically. The conversation focuses on brand storytelling, cultural relevance, and commercial growth within MLB's expansive eight-month season.

Source: https://www.adweek.com/brand-marketing/the-nfl-merch-designer-for-stars-like-taylor-swift-is-making-a-chair-for-la-z-boy/

Goal: To engage football fans and promote custom furniture

Summary: La-Z-Boy is launching a contest that allows one winner to receive a custom recliner designed by fashion designer Kristin Juszczyk, featuring their favorite football jersey stitched into the backrest. This initiative reflects the intersection of sports fandom and personalized furniture.

Source: https://www.adformatie.nl/marketing/contentmarketing/holland-herald-van-klm-wint-content-marketing-award

Goal: To promote content marketing excellence

Summary: KLM's Holland Herald has won a Content Marketing Award, recognizing its effective content marketing strategies.

Source: https://www.horizont.at/marketing/news/inklusion-orf-enterprise-macht-werbung-barrierefreier-102816

Goal: Make advertising more accessible

Claim: Barrier-free advertising

Summary: ORF-Enterprise has initiated efforts to make advertising more accessible, focusing on removing barriers for people with disabilities. This campaign aims to promote inclusion in advertising.

Source: https://www.horizont.at/marketing/news/kampagnenstart-lamborghini-erzaehlt-den-urus-als-sinnbild-menschlichen-fortschritts-102812

Goal: to showcase the Urus as a representation of human advancement

Claim: Urus embodies human progress

Summary: The campaign focuses on the Lamborghini Urus, portraying it as a symbol of human progress, highlighting innovation and luxury.

Source: https://www.resume.se/marknadsforing/kampanj/basketlandslaget-motte-publiken-i-kopcentrum-halo-blev-tillfallig-basketarena/

Goal: Make basketball more accessible and create connections between the national team and the public.

Claim: Creating contexts where people can meet and be inspired.

Media: Digital Out of Home (DOOH)

Summary: Ahead of the World Cup qualifiers, Skandia and the Swedish Basketball Federation activated a basketball area at Westfield Mall of Scandinavia, allowing visitors to meet the men's national team, get autographs, and try the sport. The purpose was to enhance accessibility to basketball and facilitate interactions outside traditional arenas.

Source: https://www.resume.se/marknadsforing/kampanj/tele2-och-samsung-tacker-hotorget-med-50-000-far/

Goal: To engage passersby in an interactive advertising experience

Media: Outdoor billboard, Instagram

Summary: Tele2 and Samsung have launched an interactive campaign at Hötorget in Stockholm, featuring a large banner that challenges passersby to find the correct 'Fåret Frank' among many clones as part of the Samsung Galaxy Z Fold8 phone launch. The campaign aims to capture attention and encourage engagement with the brand's advertising assets. It also extends to digital platforms, including Tele2's Instagram.

Source: https://www.resume.se/marknadsforing/kreativitet/avskalat-grandiost-elegant-plagsamt-kaxigt-lar-av-vinnarna-i-manadens-kampanj/

Goal: To challenge common excuses and focus shifts related to gender-based violence.

Claim: This communication does not ask for attention – it takes it.

Media: Outdoor

Summary: The article highlights the winners of the 'Campaign of the Month' for July 2026, showcasing various advertising campaigns that have stood out. Notable campaigns include 'INTE ALLA MEN' by UN Women Sweden, which effectively challenges societal excuses about gender issues. Other campaigns are recognized for their unique approaches and creativity across different media.

Source: https://www.resume.se/kommunikation/pr/kylian-mbappe-tackar-frankrike-med-helsidesannons-i-pressen/

Goal: To thank French supporters for their support during the World Cup

Media: Print media including local and national newspapers such as L'Équipe and Le Parisien

Summary: Despite having 136 million followers on Instagram, French football star Kylian Mbappé chose to express his gratitude towards the French public through traditional media, publishing a full-page advertisement formatted as an open letter in various newspapers. This decision sparked discussion within the French press and social media, with reactions mostly favorable but also some skepticism regarding the motives behind this communication strategy. Mbappé is known to work with WME Sports and other communication consultants.

Source: https://www.resume.se/marknadsforing/kampanj/powers-liveshow-drog-in-3-miljoner-pa-20-minuter/

Goal: To drive sales through a live shopping event

Claim: Live shopping proves its efficacy

Media: Website, Facebook, Instagram, TV4

Summary: Powers' major marketing campaign 'The Hunt for the Keys' reached its peak with a live shopping event that generated three million kronor in sales within 20 minutes. The campaign had a budget of 180 million kronor in Sweden and included a thriller mini-series aired during TV commercials. The success of the live shopping event indicates a shift towards customers shopping directly from brands rather than through social media.

Source: https://www.horizont.net/marketing/nachrichten/neue-markenkampagne-tinder-will-traditionelles-dating-fuer-die-gen-z-abschaffen-235231

Goal: To eliminate traditional dating for Gen Z

Summary: Tinder has launched a new marketing campaign aimed at redefining and disrupting traditional dating norms for Generation Z. The campaign seeks to resonate with younger audiences by promoting a more modern and casual approach to dating.

Source: https://www.horizont.net/marketing/nachrichten/diy-set-lidl-bringt-das-doener-croissant-zum-selbermachen-in-den-handel-235233

Goal: To promote a new DIY food product

Claim: Make your own döner croissant

Summary: Lidl has introduced a DIY set for consumers to make their own döner croissant, highlighting its unique offering in the market.

Source: https://stoppress.co.nz/partner-articles/hemisphere-wins-health-nzs-gambling-harm-account/

Goal: To reach communities most affected by gambling harm and encourage them to seek help.

Summary: Hemisphere has secured the Minimising Gambling Harm account from Health New Zealand to address gambling-related challenges over the next three years. The initiative aims to engage communities impacted by gambling harm through a unified approach. Hemisphere emphasizes its longstanding involvement in social marketing, alongside its partnership with Māori-owned Big River Creative to enhance cultural representation in their campaigns.

Source: https://stoppress.co.nz/awards/2026-beacon-awards-winners-announced/

Goal: Identify a new media opportunity for consumer relevance

Summary: The 2026 Beacon Awards celebrated outstanding achievements in New Zealand's media and advertising sector, culminating in the Best in Show being awarded to PHD Aotearoa and Pak’n’Save for their innovative campaign, 'Anything can be a gift at WRAP’nSAVE'. The judges praised the campaign for its strong consumer relevance and flawless execution. TVNZ was named Media Business of the Year, while Together was recognized as Media Agency of the Year.

Source: https://stoppress.co.nz/news/media/jcdecaux-new-zealand-brings-commonwealth-games-action-to-aotearoa/

Goal: Connect New Zealanders to the Commonwealth Games action

Claim: The Fern is All Of Us

Media: Digital out of home screens, large format network

Summary: JCDecaux New Zealand is executing a campaign for the Glasgow 2026 Commonwealth Games, bringing live moments and medal wins to Aotearoa while encouraging supporters to engage via digital out of home screens nationwide. The campaign showcases a dynamic fern symbolizing the New Zealand Team and incorporates live updates, allowing fans to upload photos in support of the athletes.

Source: https://www.adlatina.com/publicidad/nuevo-cerveza-modelo-y-gut-homenajean-a-bernbach-en-las-calles-de-ciudad-de-mxico

Goal: Encourage people to appreciate small moments in life

Claim: Sometimes the smallest things bring us back to the present

Media: Outdoor advertising

Summary: Cerveza Modelo launched the Modelito beer with a unique campaign in Mexico City, featuring an unconventional outdoor ad that required passersby to use binoculars to see the product at its actual small size, challenging traditional advertising norms. The campaign aims to remind people that special moments often lie right in front of them and invites them to appreciate the present.

Source: https://www.adlatina.com/agencias-de-medios/omnicom-media-lanza-flywheel-en-latinoamrica

Goal: To enhance sales, market share, and profitability through digital commerce.

Claim: Connected Commerce

Media: ecommerce, retail media, digital shelf

Summary: Omnicom Media has launched Flywheel in Latin America, aiming to provide a specialized global solution in Connected Commerce. This initiative will operate in multiple countries, integrating digital commerce strategies to improve sales and market performance. Flywheel aims to streamline operations that have often been treated separately, enhancing decision-making and growth opportunities for brands.

Source: https://www.adlatina.com/publicidad/pablo-blaya-y-pere-escobar-la-tecnologa-puede-acelerar-una-idea-pero-no-puede-darle-verdad

Goal: To illustrate a universal insight related to the brand.

Claim: Only three photos and one word.

Media: Advertising campaigns

Summary: Pablo Blaya and Pere Escobar, creative writers and team leaders at Oniria, shared their successful campaigns from 2025, highlighting McDonald's 'Impacientes,' which captures a universal insight, and other notable projects emphasizing local identity and community involvement in Paraguay.

Source: https://www.adlatina.com/publicidad/nuevo-becoming-nro-3-y-cif-cierran-la-campaa-de-cif-antimufa

Goal: To thank Argentinians for their support during the football season.

Claim: We are undoubtedly the best fans in the world.

Summary: Cif concludes its 'Cif Antimufa' campaign with a message of gratitude to Argentinians who rallied behind their players through rituals and good energy. The campaign combined Cif's cleaning technology with a fragrance inspired by traditional purifying ingredients and tapped into cultural rituals surrounding football, making it one of the most talked-about campaigns of the football season.

Source: https://www.adlatina.com/publicidad/preestreno-knorr-y-the-juju-demuestran-que-todos-algunas-vez-nos-sentimos-perdidos-en-la-cocina

Goal: Create a social-first entertainment platform

Claim: Everyone has felt lost in the kitchen at some point

Media: TikTok, streaming programs

Summary: In conjunction with its rebranding platform Receteate, Knorr and agency The Juju have launched the second chapter of their TikTok vertical series Recet Room. Inspired by Escape Rooms, participants must solve challenges to complete a recipe. Hosted by Martín Garabal, this episode features Momi Giardina and Santiago Talledo. The chapter also promotes the launch of new pasta and risotto products, and the campaign has quickly gained high engagement on TikTok in Argentina.

Source: https://www.adlatina.com/publicidad/juan-lavista-la-creatividad-y-el-comercio-viven-en-el-mismo-mundo

Goal: Lead the conversation on the future of digital advertising

Claim: Connecting brand investments with real business results

Media: TikTok, programmatic advertising

Summary: Mercado Ads, a major player in Latin America's advertising market, hosted the Latam Club at Cannes Lions to foster business discussions. The event included networking sessions and presentations on the future of advertising, emphasizing real purchase behavior data. They showcased a new integration with TikTok aimed at bridging brand investments with tangible business outcomes.

Source: https://brand-news.it/brand/istituzioni/enti/roma-capitale-chiude-la-gara-per-il-nuovo-city-branding-a-superhumans-la-creativita-a-pomilio-blumm-il-media/

Goal: Position Rome as a global, sustainable tourism destination and attract diverse audiences.

Claim: Rome, Experience Heritage Through Contemporary Beauty

Media: Media planning and strategic buying

Summary: Rome Capital has awarded the creative strategy and media planning for a new city branding initiative, with Superhumans winning the creative lot and Pomilio Blumm winning the media planning lot. The campaign aims to enhance Rome's international tourism brand identity, connecting its historical heritage with contemporary culture, while targeting international travelers and younger audiences.

Source: https://brand-news.it/brand/alimentari/food/burger-king-diventa-boomer-king-per-il-menu-dedicato-a-chi-era-giovane-negli-anni-80-90/

Goal: Appeal to nostalgia and humor for adults who were young in the 80s and 90s

Summary: Burger King launches the Boomer King, a new menu aimed at adults, with a campaign by Buzzman that mixes nostalgia with lighthearted teasing.

Source: https://brand-news.it/brand/automotive/auto/fiat-festeggia-50-anni-in-brasile-con-una-grande-campagna-istituzionale/

Goal: To celebrate Fiat's 50 years presence in Brazil

Summary: Fiat is celebrating its 50th anniversary in Brazil with a significant institutional campaign.

Source: https://brand-news.it/brand/alimentari/beverage/suntimes-realizza-per-stock-spirits-e-keglevich-il-progetto-e-piattaforma-digitale-keglevip/

Goal: To challenge product-related prejudices through direct tasting experiences.

Media: Digital platform, social media, events

Summary: Suntimes launched the KegleVIP project for Stock Spirits and Keglevich, aimed at challenging prejudices associated with the product through direct experiences. The campaign included a blind tasting event in Milan, where selected bartenders engaged in tasting without prior product recognition, leading to discussions and conclusions about the spirit's identity. A digital platform was introduced as a continuation of the concept, supporting bartender collaboration and an evolving educational framework.

Source: https://brand-news.it/brand/alimentari/food/dentro-la-nuova-campagna-delicius-con-gabriele-testa-cmo/

Goal: To strengthen the consideration of Delicius as a preferred brand.

Claim: Bringing the best of the sea to the table.

Media: Television, social media, point of sale, editorial collaborations

Summary: Delicius is evolving its communication strategy from merely promoting canned seafood to highlighting its products as a contemporary, nutritious choice connected to Mediterranean culture. The 2026 campaign aims to enhance brand relevance and preference by integrating three pillars: pleasure, nourishment, and sustainability, using a coherent messaging approach across various media channels.

Source: https://www.advertimes.com/20260727/article551814/

Goal: Celebrate creativity and encourage participation in advertising.

Claim: Challenge yourself to be excited.

Media: Monthly magazine, posters, special site.

Summary: The September issue of 'Senden Kaigi' features the latest visual for the 64th Senden Kaigi Award, showcasing the idol group Chō Tokimeki♡Sendenbu as the image characters. The main visual was directed by art director Mao Sato, while copywriting was done by previous award winners. The campaign aims to inspire creativity among participants and includes a poster giveaway running until August 17.

Source: https://www.advertimes.com/20260728/article551869/

Goal: To create emotional narratives that resonate with customers

Media: Film

Summary: The article discusses IKEA's successful advertising campaign 'Made for life', which won a Gold award in the Film category at the Cannes Lions. It highlights the campaign's deep emotional themes and storytelling, showcasing the challenges faced by couples and families, thereby reinforcing IKEA's brand identity in a heartfelt manner. The article also hints at potential future competitors for AB InBev and IKEA's strong standing in recent awards.

Source: https://www.advertimes.com/20260729/article551979/

Goal: To transform daily tooth brushing into an exciting experience.

Claim: Tooth brushing is fun.

Summary: Lotte launched a new wellness brand called 'Dr.Playful' on July 6, aimed at making tooth brushing an enjoyable experience. The product line includes unique characters like 'Dr.Vampire', 'Dr.Snowman', and 'Dr.Alien'. The campaign targets the low engagement of younger consumers in oral care, highlighting that many choose dental products without strong preferences. By combining playfulness with functionality, Lotte aims to attract disengaged consumers and grow in the expanding oral care market.

Source: https://www.advertimes.com/20260729/article552074/

Goal: To commemorate Shohei Ohtani's historic 63 home runs with a collectible bottle set

Claim: It's not a record, it's history.

Media: Online shop, Commercial

Summary: Ito En is offering a reservation for the 'Oi Ocha Shohei Ohtani All Home Runs Bottle 2025 Season 55+8 Edition Complete Box', featuring illustrations of all 63 home runs hit by player Shohei Ohtani in the 2025 season. This limited edition set includes unique packaging and one original sticker with a design from the collection. The box can be reserved starting July 29, with a total of 630 sets available online.

Source: https://www.advertimes.com/20260729/article552092/

Goal: Celebrate the 20th anniversary of Kingdom

Claim: Experience the heat of 20 years of Kingdom in the cool spot of summer Shibuya

Media: Physical event, merchandise sales

Summary: Shueisha's 'Weekly Young Jump' published 'Kingdom' is hosting the 'Kinkin Kingdom' event from August 4 to 11 to celebrate its 20th anniversary at SHIBUYA TSUTAYA. This 'Sengoku cool spot' is designed to let visitors experience two decades of excitement in a refreshing environment. Activities include an exhibition of replica artworks, a photo opportunity with a life-sized spear from the series, and collaborations with brands for exclusive merchandise. The event will provide cashless sales of special commemorative goods.

Source: https://www.advertimes.com/20260626/article547621/

Goal: Enhance employee engagement and clarify corporate identity

Claim: Becoming a trusted partner and unlocking new business possibilities

Media: Workshops, internal meetings, corporate communications tools

Summary: The article discusses the rise of purpose branding and PMVV consultations in Japan over the past 5-6 years, focusing on the need for companies to enhance employee engagement and clearly communicate their identity. Nikkei is implementing a project named NICOMI, which includes various initiatives like workshops and awards to promote its corporate mission and strengthen internal branding while adapting to changes in governance and corporate strategy.

Source: https://www.advertimes.com/20260723/article551398/

Goal: Attract tourists to Tottori based on the TV series VIVANT

Claim: Visit the sand dunes!

Media: Social Media

Summary: Tottori Prefecture is actively promoting tourism through a campaign inspired by the TV show VIVANT, which will have its Season 2 airing starting July 26. The campaign includes creating a VIVANT-themed photo spot at the Tottori Sand Dunes and encourages visitors to share pictures of local sites believed to be associated with the show on social media, with a chance to win local specialties. Actor Kazunari Ninomiya, who stars in the series, expressed his excitement about the new season, further boosting the campaign's popularity.

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11807/podjetje-skaza-predstavilo-serijo-kozarcev-iz-tritana/novice

Goal: To showcase the effective use of artificial intelligence in planning processes

Claim: Winner of the Digiday Media Buying & Planning Awards 2026

Summary: The collaboration between Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11809/otp-banka-hiti-na-pomoc/novice

Goal: To utilize artificial intelligence in planning

Summary: The project by Fraport Slovenia and iPROM won in the category for best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.

Source: https://www.marketingmagazin.si/aktualno/nagrade/11832/ljubljana-airport-fly-20-prejel-nagrado-digiday/novice

Goal: To win an award for the best use of artificial intelligence in planning.

Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-07/prodejce-sedacek-phase-expanduje-meni-vizualni-identitu-a-zavrsuje-strategickou-transformaci/

Goal: To modernize branding and expand market presence in the furniture sector.

Claim: Home of Comfort

Summary: Phase is modernizing its portfolio and marketing strategy while expanding its presence in the Czech Republic and Slovakia. The company opened a new store in Brno and aims to accelerate growth, establish itself as a leader in the fragmented furniture market, and connect closely with customers through a new visual identity emphasizing comfort. CEO Ondřej Bacík and Marketing Director Michaela Valuchová emphasize the importance of quality products and simplifying the purchasing process for customers.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/prima-zmrzlina-rozsiruje-influencer-marketing-do-letni-kampane-zapojuje-nove-tvare/

Goal: To create authentic and relevant content that resonates with the target audience

Media: Social media

Summary: Prima zmrzlina is expanding its influencer marketing strategy by collaborating with a diverse range of influencers for its brands, including Pegas Premium, Mrož, Kuba, and Prank!. The focus is on authenticity and creating natural content that appeals to specific audiences. Through this campaign, Prima zmrzlina aims to enhance visibility and engage with younger generations and families, utilizing both established and new influencers.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/lidl-meni-pravidla-reklamy-na-detske-produkty-spoluprace-s-tlapkovou-patrolou-nove-podleha-who/

Goal: To inspire healthier eating choices among children and parents

Claim: Healthy eating made simple

Summary: Starting July 2026, Lidl will launch a campaign in the Czech Republic and 29 other countries featuring Paw Patrol characters on selected private label food products and fresh fruits and vegetables. The campaign aims to combat childhood obesity by promoting products that meet WHO nutritional standards and to encourage informed purchasing decisions among families.

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/dogpoint-spousti-kampan-pust-je-domu-psi-zachraneni-z-mnoziren-potrebuji-zmenu-zakona/

Goal: Support a petition for legislative change to help rescued animals find homes faster

Media: outdoor, media, social media

Summary: The nonprofit organization Dogpoint has launched a campaign titled 'Let Them Home' in collaboration with agencies Boomerang and Taste. The campaign aims to support a petition for legislative changes that would allow animals rescued from puppy mills to find new homes more quickly. The campaign features specific dogs from shelters, highlights the struggles they face, and seeks to engage the public in discussions around the issue. The campaign will kick off with an outdoor installation and will include PR communication, a digital campaign on social media, and influencer involvement.

Source: https://www.reasonwhy.es/actualidad/adobe-integra-pdf-whatsapp-revisar-editar-documentos

Goal: Enable document editing and management within WhatsApp

Claim: Edit and manage documents without leaving the chat

Media: WhatsApp

Summary: Adobe has integrated PDF functionalities into WhatsApp, allowing users to edit and manage documents directly within the chat application. This feature streamlines the document handling process and improves user efficiency.

Source: https://www.imagensdemarca.pt/artigo/vodafone-conclui-71-projetos-de-inovacao-tecnologica-apoiados-pelo-prr/

Goal: To validate and accelerate the development of innovative products and services

Summary: Vodafone has completed 71 technological pilot projects in collaboration with the national innovation ecosystem as part of three Test Beds and a Mobilizing Agenda related to the Recovery and Resilience Plan (PRR). These projects, primarily developed in the Vodafone Boost Lab, allowed startups and SMEs to test solutions in areas such as AI, IoT, and healthcare. This initiative not only exceeded its contractual goals but also contributed to the acceleration of new product market entries and collaborative projects that impact economic transformation.

Source: https://www.imagensdemarca.pt/artigo/adega-mayor-lanca-vinho-oficial-das-festas-do-povo-de-campo-maior/

Goal: Celebrate cultural heritage and contribute to the preservation of local traditions

Claim: A tribute to collective strength and the land where we were born

Media: Events and guided tours

Summary: Adega Mayor celebrates the return of the Festas do Povo in Campo Maior by launching a limited edition wine that honors the cultural heritage of the region. A portion of the proceeds will support the Festas do Povo Association. The campaign includes wine tastings, decorations, and guided tours during the festivities.